Brand Design, Brand Marketing and Brand Psychology


Posted by sarmistha tarafder on Dec 13, 2019 11:18:13 AM




Look everywhere and anywhere around you. There is no escaping it.

Once that which was on the periphery has now engulfed us. It has invaded our minds, our lives, our passion and our profession. Every single thing that we care about in our life has been touched by high science, that went through a process of intense purification, only to leave us with an uniquely simplified version of its original form.


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Topics: Graphic Design, Brand Marketing, Daniel Pink, Sarmistha Tarafder, Creativity, Technology, Brand, art of smart, Alvin Toffler

Graphic Design: Evoke Emotion | Assassination of a Famous Nut Artist!

Posted by sarmistha tarafder on Jun 3, 2013 12:52:00 PM






This self-portrait was based on a drawing made by Arneson’s son Kregg when the artist and his first wife was in the midst of a marital crisis. Although the representation echoes Renaissance bust of mortally wounded martyred saints, the wildly exaggerated grotesque details—such as the exploding gun, bloody knife and arrow, and globs of blood and snot—recall the style of cartoon and comic strips.


The sculpture is one of Arneson’s most emotionally expressive self-portrait. He was prolific in creating self-portraits using photographs, mirrors, and drawings. Each expression seemed to reveal a different emotion. His self-referential portraits, that are iconic and humorous, sends us on a mission to explore universal concepts of feeling, sentiments, reaction and response.

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Topics: Trade Show Graphics, Art and nature Inspiration, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Communication Arts, Creative Marketing, Creativity on Call, Custom Modular, Art of Enticement, Sarmistha Tarafder, Art of Creation, Creativity, Brand Power, Brand, Brand virtue

Memorable Booth Design: Tempting Textures + Luring Lights

Posted by sarmistha tarafder on Aug 2, 2012 11:43:00 AM

Create a compelling environment. Unleash the memory capsule.

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Topics: Trade Show Exhibits, Trade Show Graphics, Trade show booth, Creative Exhibition Booth Design, custom modular exhibits, Booth Design Inspiration, Architectural Display Signs, Color inspiration, Sarmistha Tarafder, Art of Creation, Creativity, Design Principles, Angled Island Booth, Island Booth Design, Island Exhibits, Trade show exhibit design

Trade Show Exhibiting: Lounging in Cappuccino and Hot Pink!

Posted by sarmistha tarafder on Jan 6, 2012 4:52:00 PM

Lounges have now gained tremendous momentum in the design of trade show exhibit spaces and special events. Dedicated sitting spaces are now integral part of design directives. These areas are resolute in providing a communicative approach to information exchange and information gathering. In today's era of viral marketing and virtual interacting, it is a featured highlight of face to face marketing. When 46% of executive decision makers make purchase decisions while attending a show and 51% of executive decision maker requested that a sales representative visit their company after the show and get this: 95% of the executive decision makers meet with their current suppliers at a trade show it is only makes sense to promote the right kind of atmospheric conditions that fosters such conversation. And a lounge does exactly that. It is a luxurious conclave where talent meets target.

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Topics: Trade Show Exhibits, Trade Show Graphics, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, Display Show Design, custom modular exhibits, Custom Modular Trade show Booth, trade show booths, Competitive Intelligence, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, Creativity, trade show exhibiting, Trade Show Displays, Modern Booth Design

Trade Show Design: Return on Infinity!

Posted by sarmistha tarafder on Nov 15, 2011 3:47:00 PM

"The infinite!  No other question has ever moved so profoundly the spirit of man; no other idea has so fruitfully stimulated his intellect; yet no other concept stands in greater need of clarification than that of the infinite . . ."  David Hilbert (1862-1943)

The very title "Return on Infinity" is in itself ridden with self-contradiction. How do you even begin to harness the infinite concept of "Infinity". Given that the concept has been contemplated by artists, philosophers, mathematicians and common man since before the beginning of written history, it is infinitely pompous of me even to delve into it. However I do have to acknowledge: unconsciously, I use it as a design crutch every single day. Consciously, I might as well give it proper credence.

Famed intellectuals have presented varied concepts about their understanding of infinity. It is as though infinity upholds different meaning for different appeals. As the underground, Russian poet, Joseph Brodsky so rightfully said, "The poetic notion of infinity is far greater than that which is sponsored by any creed."  Rudy Rucker in his book, Infinity and the Mind, undertakes a captivating journey to that frontier of the universe he calls the "Mindscape," where he explores infinity in all its forms: potential and actual, mathematical and physical, theological and mundane. Rucker clues us on Kurt Friedrich Gödel's rotating universe, in which he postulates possibility to travel into the past and spells out an interpretation of quantum mechanics in which billions of parallel worlds are produced every microsecond. In the kingdom of infinity, mathematics, science, and logic merge with the marvelous. It is a continuous ebb and flow of hard logic and fluid mysticism. The conundrum that arise from this merging, explains the illusive human mind: its potential, its powers, and its frailty.

In their temples, the Egyptians from antiquity followed a simple layout that mirrored the concept of infinity: the creation of the universe: both metaphorically and structurally. In their usual customary creations, architects, industrial designers and 3D trade show designers are known to play with the flow. The flow of the infinite curve that is. However, architect Serge Salat, takes a giant leap beyond. In 'Beyond Infinity', he brings the abstraction of infinite into finite. It is a multisensory voyage painting “the possibility in the contemporary world to create new beauty and dream through a fusion of classical culture and innovation”. Perhaps, this is the first time in known history one gets to delight on the stark theory that space and time is immersed in an unending subdivision! Enjoy!

[Paradoxes of the infinite arise] only when we attempt, with our finite minds, to discuss the infinite, assigning to it those properties which we give to the finite and limited; but this I think is wrong, for we cannot speak of infinite quantities as being the one greater or less than or equal to another. Galileo Galilei, quoted in Infinity and the Mind by Rudy Rucker.

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Topics: Design Inspiration, Graphic Design, Trade Show Graphics, Tradeshow booth design, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Booth Flooring, Architecture, Art of Presentation, Consciousness, Infinity, S-curve booth design, Serpentine booth design, Sarmistha Tarafder, Art of Creation, Creativity, Art of Ancient Wisdom

Negotiating the Neurons of Neuromarketing

Posted by sarmistha tarafder on Sep 7, 2011 12:00:00 PM

Before moving forward, take a look at the above illustration.
Take your time. What do you think it is?

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Topics: Trade Show Graphics, Tradeshow booth design, Art and Design, Brand Design, Inspiration, Creative Marketing, Neuromarketing, Sarmistha Tarafder, Art of Creation, Creativity

Chimera of Creativity: Inspiration or Enterprise?

Posted by sarmistha tarafder on Aug 29, 2011 3:21:00 PM

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Topics: Graphic Design, Art and Design, Inspiration, Consciousness, Creative Marketing, geometric design, Sarmistha Tarafder, Art of Creation, Creativity, Thomas Edison, Nicola Tesla

Art of Captivity: Odyssey in Opposites

Posted by sarmistha tarafder on Jul 30, 2011 10:52:00 AM

After an unsuccessful siege of 9 years the The Trojan War was over. Odysseus had successfully deceived the enemy into bringing the colossal wooden horse into the city of Troy. Captivated
by the size of this magnanimous horse the Trojans pulled the horse into their city walls as a victory trophy. That night Troy was sacked and the Trojans were massacred. The object of their intrigue turned out to be their inevitable destiny in violence and captivation. It was in the design of this massive scaled horse that the Trojan War was won. It is a phenomenal example of how opposites (big and small, muscle and mind, life and lifeless) come into play to achieve the necessary outcome. It is also an interesting lesson in the duality of our existence.Interestingly enough, it was love and beauty that launched this decade of hate and war. As Christopher Marlowe, the Elizabethan poet, says of Helen of Troy:

"Was this the face that launch'd a thousand ships
And burnt the topless towers of Ilium?
Sweet Helen, make me immortal with a kiss."

It is in the "opposites" that creativity sprouts, that an idea gains momentum and manifests itself in form. My favourite poet and mystic, Jalauddin Rumi writes:

"God created suffering and heartache so that
 joyful-heartedness might appear through its opposite.
 Hence hidden things become manifest through
 opposites. But since God has no opposite, He remains hidden.
 For the sight falls first upon light, then upon
 color: Opposites are made manifest through opposites, like
 white and black. .........

Know that form springs from meaning as the
 lion from the thicket, or as voice and speech from thought.
 Form was born from speech and then died. It
 took its wave back to the sea.
 Form comes out from Formlessness: Then it
 returns, for "unto Him we are returning"

Make "opposites" an integral part of your art and design. It commands captivity and creates unity. It is what draws the viewer's eye into the canvas and helps movement in the space. Just the right amount of "opposites" engages the viewers' participation in comparing various elements of the work. The viewer sees the light and shadows of a painting, wide lines and thin lines, light-weight forms and heavy forms, filled spaces and unfilled spaces and so forth. Use size, value, color,  type, texture, shape, alignment, direction, movement to take charge of the "opposites".

Mastering "opposites" is a lifelong pilgrimage that involves interpretation of functions, both tangible and intangible, physical, and  psychological.

"For is and is-not come together;
 Hard and easy are complementary;
 Long and short are relative;
 High and low are comparative;
 Pitch and sound make harmony;
 Before and after are a sequence.".......  Lao Tzu, translated by Raymond R. Blakney. 

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Topics: Design Inspiration, Graphic Design, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, mindset, Lao Tzu, Christoper Marlowe, Sarmistha Tarafder, Art of Creation, Creativity, Design Principles

Art of Leadership: Law of Diffusion of Innovation

Posted by sarmistha tarafder on Jun 26, 2011 7:34:00 PM

Believe in not what you do but why you do it.
People do not buy what you do. People buy why you do it.

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Topics: Tradeshow booth design, 21st century, Simon Sinek, Why do you do what you do, Loyalty, Innovation, Law of Diffusion of Innovation, Sarmistha Tarafder, Creativity, Art of Leadership



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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!