Brand Design, Brand Marketing and Brand Psychology

Attracting the Eyeballs: Holding the Gaze!

Posted by sarmistha tarafder on Dec 20, 2017 1:54:38 PM


 

... AND JUGGLING THE MIND


With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.

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Topics: Design Inspiration, Design Tips, Graphic Design, Trade Show Graphics, Exhibit Design, Tradeshow booth design, 2011 Tradeshow Trends, Trade show convention, Trade Show Exhibit, Golden Proportion, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success, Sarmistha Tarafder

Trade Show Booth Design: Ecstasy in Environments!

Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM

As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Graphics, Tradeshow booth design, Trade show booth, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Trade Fair Design, Brand Design, Brand Potential, Trade shows, Booth Design trends 2011, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Tradeshow News, Trade show booth staffing, Custom Modular Tradeshow exhibit, Trade Show News, Sarmistha Tarafder, trade show exhibiting, Design Principles, Brand Power, Brand

Trade Show Booth Design: In on the Angles!

Posted by sarmistha tarafder on May 23, 2011 1:05:00 PM

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Topics: Design Inspiration, Trade Show Exhibits, Trade Show Graphics, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, exhibit deisgn trends 2011, Booth Flooring, Architecture, Brand Design, applied geometry, Booth Design trends 2011, Trade Show Exhibit, Custom Modular Tradeshow exhibit, Skyline Innovative Products, Linear trade show spaces, Sarmistha Tarafder, Industrial design, Regulating lines, Elegant design

The Tiffany Touch: ChocolateBlues in Trade show Design

Posted by sarmistha tarafder on Mar 16, 2011 9:41:00 AM

ChocolateBlue is that glorious outcome of such a Union.
And there is no saying goodbye to this color coalition any time soon. Not one of my favorites, but none-the-less a very strong partnership merges when the two come together.

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Topics: Bay Area Trade show display, Exhibit Rental, Art and nature Inspiration, contemporary space design, Cool tade show booth ideas, Art and Design, Architecture, Color, Booth Design trends 2011, Trade Show Exhibit, Custom Modular Tradeshow exhibit, Textures and Patterns, Ooeb Booth Design, Custom floor tiles, Island booth, Sarmistha Tarafder, Industrial design, Envoy Exhibit System, Blue Planet

Tradeshow Booth Design: Flirting with Ambiguity

Posted by sarmistha tarafder on Feb 17, 2011 5:09:00 AM

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Graphics, Exhibit Design, contemporary space design, 21st century, Architecture, Brand Potential, Trade Show Exhibit, Creative Marketing, Custom Modular Tradeshow exhibit, Ambiguity, Sarmistha Tarafder, Trade Show Marketing, Rumi

Intense + Vivid: Coming on Strong.

Posted by sarmistha tarafder on Jan 14, 2011 3:59:00 PM

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Topics: Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Trade show booth, Silicon valley trade show booth design, Art and nature Inspiration, Hanging Display Banners, Color, Inspiration, Interrelationships of Forms, Trade show lounge, Trade Show Exhibit, Magenta, Custom Modular Tradeshow exhibit, Sarmistha Tarafder, Island Exhibits

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!