Brand Design, Brand Marketing and Brand Psychology

Attracting the Eyeballs: Holding the Gaze!

Posted by sarmistha tarafder on Dec 20, 2017 1:54:38 PM


 

... AND JUGGLING THE MIND


With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Graphic Design, Trade show convention, Trade Show Graphics, Trade Show Exhibit, Golden Proportion, 2011 Tradeshow Trends, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success

Trade Show Booth Design: Ecstasy in Environments!

Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM

As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.

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Topics: Design Inspiration, Sarmistha Tarafder, Trade show lounge, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Trade show convention, Trade Show Graphics, Trade Show Exhibit, Brand Power, Brand, Brand Design, Brand Potential, contemporary space design, Creative Marketing, Cool tade show booth ideas, Creative Exhibition Booth Design, Booth Design trends 2011, Trade shows, Design Principles, Tradeshow News, trade show exhibiting, Trade show booth staffing, Trade Fair Design, Custom Modular Tradeshow exhibit, Trade Show News

Trade Show Booth Design: In on the Angles!

Posted by sarmistha tarafder on May 23, 2011 1:05:00 PM

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Topics: Design Inspiration, Sarmistha Tarafder, Trade Show Exhibits, Trade Show Graphics, Booth Flooring, Elegant design, applied geometry, Industrial design, Architecture, Regulating lines, Trade Show Exhibit, Brand Design, contemporary space design, Skyline Innovative Products, Custom Modular Tradeshow exhibit, Cool tade show booth ideas, Creative Exhibition Booth Design, Booth Design trends 2011, Art and Design, exhibit deisgn trends 2011, Linear trade show spaces

The Tiffany Touch: ChocolateBlues in Trade show Design

Posted by sarmistha tarafder on Mar 16, 2011 9:41:00 AM

ChocolateBlue is that glorious outcome of such a Union.
And there is no saying goodbye to this color coalition any time soon. Not one of my favorites, but none-the-less a very strong partnership merges when the two come together.

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Topics: Color, Sarmistha Tarafder, Bay Area Trade show display, Exhibit Rental, Blue Planet, Industrial design, Architecture, Trade Show Exhibit, Art and nature Inspiration, contemporary space design, Envoy Exhibit System, Custom Modular Tradeshow exhibit, Textures and Patterns, Cool tade show booth ideas, Booth Design trends 2011, Art and Design, Ooeb Booth Design, Custom floor tiles, Island booth

Tradeshow Booth Design: Flirting with Ambiguity

Posted by sarmistha tarafder on Feb 17, 2011 5:09:00 AM

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Topics: Exhibit Design, Design Inspiration, Sarmistha Tarafder, Bay Area Trade show display, Trade Show Graphics, 21st century, Architecture, Trade Show Exhibit, Brand Potential, contemporary space design, Trade Show Marketing, Custom Modular Tradeshow exhibit, Rumi, Creative Marketing, Ambiguity

Intense + Vivid: Coming on Strong.

Posted by sarmistha tarafder on Jan 14, 2011 3:59:00 PM

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Topics: Color, Sarmistha Tarafder, Trade show lounge, Tradeshow booth design, Trade show booth, Trade Show Exhibits, Island Exhibits, Trade Show Graphics, Hanging Display Banners, Interrelationships of Forms, Trade Show Exhibit, Silicon valley trade show booth design, Art and nature Inspiration, Inspiration, Magenta, Custom Modular Tradeshow exhibit

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!