If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E
If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E
Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Trade show booth, Silicon valley trade show booth design, Architecture, Trade show convention, Trade Show Exhibit, Product Design, Principles of Design, Ratios, Proportions, Sarmistha Tarafder, Elegant design
Posted by sarmistha tarafder on Nov 9, 2018 3:59:09 PM
Updated 2022
Setting aside the quickening of time factor, (another expression for another day), the simple truth is, — your clients and your prospects does not feel encouraged to interact with you because, you do not inspire them. More often than not, you have been dishing out half-baked product updates at trade shows, using the same kiosks and booth designs that does not infuse them with any new thoughts, or, nudge them to participate in your presentation, because, you have messaged it with the SOLE FOCUS ON YOUR PRODUCT.
Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits
With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.
Topics: Design Inspiration, Design Tips, Graphic Design, Trade Show Graphics, Exhibit Design, Tradeshow booth design, 2011 Tradeshow Trends, Trade show convention, Trade Show Exhibit, Golden Proportion, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success, Sarmistha Tarafder
Every action that we now undertake is or can be integrated with the larger system. The only limiting factors being our own imagination, and if it is realizable computationally.
Being an informed citizen of this age "requires the ability to apply computational ways of thinking to design, to writing, to experimentation, to artistic expression, and to problem solving – to the very core of human intellectual activity. In this age, our ideas are no longer constrained solely by what is physically realizable, but by what is computationally realizable." {Hence the popularity of de-constructivism in modern architecture}
........An artist is now able to create an artwork that only exists when someone interacts with it – specifying a framework within which each visitor can create a work of art.
A chemist is now able to search more effectively for new compounds by modeling them before ever going into the lab. Nearly every discipline is changing, not just because of new tools but because of new computational ideas and paradigms." Source: Congressional testimony of Dr. Rita Colwell, Director National Science Foundation.
Topics: Design Inspiration, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Innovation Design, Brand Design, Custom Modular Trade show Booth, Brand Exhibiting, Booth Design for Trade Shows, Booth Display Design, Booth Design Inspiration, Competitive Intelligence, Art and Science of Lead Generation, 2012 Design Trends, Exhibition Booth Design, Trade show Trends, Sarmistha Tarafder, Skyline Bay Area
The saying goes 'no pain, no gain'. As designers and as creators we are told that in order to achieve something you have to travel the path of pain and peril. There is no other way out.
The lords and the ladies of self-help proclaim the merits of discipline, focus and the steadfast firmness of human will. They lay out 5 step program or 10 step methodology, explaining how its is done. And they say, you have to keep at it and keep at it, to be any good. But does it really help? Findings are mixed at the best — the disastrous outcome of of New Years' goal in general and the failed strategy behind those hard goals setting are a sad testament to our human will.
I believe, the problem lies in this rote method. 'Keep doing', 'Keep working'. And, you will succeed. This may work for a while, but definitely not sustainable for the long haul.
Topics: Design Inspiration, Bay Area Trade show display, Trade show booth, contemporary space design, Architecture, Inspiration, Michelangelo, Nelson Mandela, Joseph Cambell, Homer, John Milton, Richard Branson, Muse, Odyssey and Illiad, Envoy Booth, Sarmistha Tarafder, S Portable Display Booths
Some of us are implicit about it and others are a tad bit explicit about it. We all long for this sense of restlessness that drives us to do deeds that are socially not quite the norm and culturally not quite acceptable. Here is what the master seducer have to say about seduction.
Topics: Design Inspiration, Design Tips, Graphic Design, Pop up displays, Creative Exhibition Booth Design, Art and Design, Art of Business, Exhibition Booth Design, Booth Design trends 2011, Portable Display Booths, Leonardo da vinci, Mathew May, Sfumto, Appli iphone, Sarmistha Tarafder, Trade Show Marketing
Topics: Design Inspiration, Art and nature Inspiration, contemporary space design, Art and Design, Brand Potential, Art of Presentation, Booth Design for Trade Shows, Booth Display Design, Trade show Trends, Sarmistha Tarafder, Art of Creation, Modern Booth Design, Design Principles, Ideas at work, exhibit deisgn trends 2012, Lighting Design, James Turrell, Bruno Zevi, Le Corbousier
Topics: Design Inspiration, Art and nature Inspiration, Art and Design, Art of Business, Sarmistha Tarafder, Art of Creation, Design Principles, Art of Thinking, Rumi, Art of Ancient Wisdom, Art of Leadership, Zen, Bhagavat Gita, Wisdom 2.0
Posted by sarmistha tarafder on Feb 11, 2012 9:22:00 AM
In a visual marketing bazaar such as trade fairs and conventions, every visit to your booth space leads to a build up of pre-conceived notion that is carried on every subsequent encounter that your clients might have with your products and or your services. Be very purposeful as to how you want your brand to be perceived.
You walk into a space of clutter, confusion and mundane the products and services will be perceived as such. On the other hand you walk into a space of elegance, simplicity and controlled light; you are in a perceptual space of high technology and smart efficiency.
You see, simplicity and complexity are mutually dependent. Because, technology only continues to grow more complex; there is a massive economic and emotional advantage to present it in a simple and humanized space.
Topics: Design Inspiration, Bay Area Trade show display, Art and Design, Architecture, Brand Design, Hanging Structure, Art of Presentation, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, 2012 Design Trends, Exhibition Booth Design, Trade show Booth ideas, Peninsula Booth Design, Sarmistha Tarafder, Art of Creation, Brand Power, Trade show exhibit design, trade show exhibit graphics
Topics: Design Inspiration, Bay Area Trade show display, Art of Business, Art of Presentation, Geometry, Golden Section, Golden Proportion, Sarmistha Tarafder, Art of Creation, Design Principles, Art of Ancient Wisdom
About the Author:
Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!