Brand Design, Brand Marketing and Brand Psychology

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Dec 14, 2018 3:54:30 PM

 

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Trade show booth, Bay Area Trade show display, Graphic Design, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Elegant design, Architecture, Ratios, Proportions, Product Design, Trade Show Exhibit, Silicon valley trade show booth design, Principles of Design

Trade show booth design: The space inside your space

Posted by sarmistha tarafder on Nov 9, 2018 3:59:09 PM

 

DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.

 

 

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits

Attracting the Eyeballs: Holding the Gaze!

Posted by sarmistha tarafder on Dec 20, 2017 1:54:38 PM


 

... AND JUGGLING THE MIND


With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Graphic Design, Trade show convention, Trade Show Graphics, Trade Show Exhibit, Golden Proportion, 2011 Tradeshow Trends, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success

Modern Booth Design: Integrated Intelligence

Posted by sarmistha tarafder on Mar 7, 2017 4:01:19 PM

 

We are living and breathing in an Age of Integration.

Every action that we now undertake is or can be integrated with the larger system. The only limiting factors being our own imagination, and if it is realizable computationally.

Being an informed citizen of this age "requires the ability to apply computational ways of thinking to design, to writing, to experimentation, to artistic expression, and to problem solving – to the very core of human intellectual activity. In this age, our ideas are no longer constrained solely by what is physically realizable, but by what is computationally realizable." {Hence the popularity of de-constructivism in modern architecture}

........An artist is now able to create an artwork that only exists when someone interacts with it – specifying a framework within which each visitor can create a work of art.

A chemist is now able to search more effectively for new compounds by modeling them before ever going into the lab. Nearly every discipline is changing, not just because of new tools but because of new computational ideas and paradigms." Source: Congressional testimony of Dr. Rita Colwell, Director National Science Foundation.

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Topics: Design Inspiration, Sarmistha Tarafder, Innovation Design, Brand Design, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Competitive Intelligence, Custom Modular Trade show Booth, Brand Exhibiting, Art and Science of Lead Generation, 2012 Design Trends, Booth Design for Trade Shows, Exhibition Booth Design, Booth Display Design, Trade show Trends, Booth Design Inspiration, Skyline Bay Area

Design NON-THINKING: The Muse Methodology

Posted by sarmistha tarafder on Mar 2, 2017 5:36:43 PM

 

THE PAIN OF EFFORT

The saying goes 'no pain, no gain'. As designers and as creators we are told that in order to achieve something you have to travel the path of pain and peril. There is no other way out.

The lords and the ladies of self-help proclaim the merits of discipline, focus and the steadfast firmness of human will. They lay out 5 step program or 10 step methodology, explaining how its is done. And they say, you have to keep at it and keep at it, to be any good. But does it really help? Findings are mixed at the best — the disastrous outcome of of New Years' goal in general and the failed strategy behind those hard goals setting are a sad testament to our human will.

I believe, the problem lies in this rote method. 'Keep doing', 'Keep working'. And, you will succeed. This may work for a while, but definitely not sustainable for the long haul.

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Topics: Design Inspiration, Sarmistha Tarafder, Trade show booth, Bay Area Trade show display, Architecture, S Portable Display Booths, Michelangelo, Nelson Mandela, Joseph Cambell, Homer, John Milton, Richard Branson, Muse, Inspiration, Odyssey and Illiad, contemporary space design, Envoy Booth

Art of Business: Seduction of Suggestion

Posted by sarmistha tarafder on Feb 20, 2017 12:47:47 PM

 

seduction IS THE ONLY ART THAT STOOD THE TEST OF TIME

LET's face IT — WE ALL LOVE TO BE SEDUCED

Some of us are implicit about it and others are a tad bit explicit about it. We all long for this sense of restlessness that drives us to do deeds that are socially not quite the norm and culturally not quite acceptable. Here is what the master seducer have to say about seduction.

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Topics: Design Inspiration, Design Tips, Sarmistha Tarafder, Graphic Design, Pop up displays, Portable Display Booths, Pop up displays, Leonardo da vinci, Trade Show Marketing, Exhibition Booth Design, Creative Exhibition Booth Design, Booth Design trends 2011, Mathew May, Sfumto, Appli iphone, Art and Design, Art of Business

Trade Show Ambiance: The Delight of Light!

Posted by sarmistha tarafder on Apr 2, 2012 2:13:00 PM

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Topics: Design Inspiration, Sarmistha Tarafder, Brand Potential, Art and nature Inspiration, contemporary space design, Art and Design, Art of Creation, Design Principles, Ideas at work, Art of Presentation, Modern Booth Design, exhibit deisgn trends 2012, Booth Design for Trade Shows, Booth Display Design, Lighting Design, Trade show Trends, James Turrell, Bruno Zevi, Le Corbousier

Art of Design: The Zen of Detachment!

Posted by sarmistha tarafder on Mar 18, 2012 6:30:00 PM

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Topics: Design Inspiration, Sarmistha Tarafder, Art and nature Inspiration, Rumi, Art and Design, Art of Business, Art of Creation, Art of Ancient Wisdom, Art of Leadership, Design Principles, Art of Thinking, Zen, Bhagavat Gita, Wisdom 2.0

Trade Show Design Displays: In Pursuit of Perception.

Posted by sarmistha tarafder on Feb 11, 2012 9:22:00 AM

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Topics: Design Inspiration, Sarmistha Tarafder, Bay Area Trade show display, Architecture, Brand Power, Brand Design, Hanging Structure, Art and Design, Art of Creation, Art of Presentation, Trade show exhibit design, Brand Exhibiting, trade show exhibit graphics, Brand Perception, 2012 Design Trends, Booth Design for Trade Shows, Trade show Booth ideas, Exhibition Booth Design, Booth Display Design, Peninsula Booth Design

Art of Presentation: Teaching of the Ruins.

Posted by sarmistha tarafder on Jan 12, 2012 4:19:00 PM

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Topics: Design Inspiration, Sarmistha Tarafder, Bay Area Trade show display, Geometry, Golden Section, Golden Proportion, Art of Business, Art of Creation, Art of Ancient Wisdom, Design Principles, Art of Presentation

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!