Brand Design, Brand Marketing and Brand Psychology

How To Design Your Trade Show Exhibit For The Right Audience

Posted by sarmistha tarafder on Mar 18, 2014 11:43:00 AM

As Seth Godin puts it, most ramen is pretty good. So is most pizza. But people don't come and visit you at trade shows/events for 'pretty good'. If you want the right people to pay you a visit and engage with you in a meaningful fashion being 'pretty good' does not cut it.

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Topics: Design Tips, Art and nature Inspiration, Art and Design, Architecture, Architectural Display Signs, applied geometry, Booth Design trends 2014, White Space, Directing Attention, Sarmistha Tarafder, Design Principles

Art of Creativity: Intent on Insight

Posted by sarmistha tarafder on Sep 11, 2012 6:53:00 PM

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Topics: Design Tips, Graphic Design, Art and nature Inspiration, Art and Design, Art of Presentation, Exhibition Booth Design, Intellectual design, Sarmistha Tarafder, Art of Creation, Design Principles, Elegant design, Art of Thinking, Inspiration 2012, Insight and creativity

Memorable Booth Design: Tempting Textures + Luring Lights

Posted by sarmistha tarafder on Aug 2, 2012 11:43:00 AM

Create a compelling environment. Unleash the memory capsule.

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Topics: Trade Show Exhibits, Trade Show Graphics, Trade show booth, Creative Exhibition Booth Design, custom modular exhibits, Booth Design Inspiration, Architectural Display Signs, Color inspiration, Sarmistha Tarafder, Art of Creation, Creativity, Design Principles, Angled Island Booth, Island Booth Design, Island Exhibits, Trade show exhibit design

Trade Show Ambiance: The Delight of Light!

Posted by sarmistha tarafder on Apr 2, 2012 2:13:00 PM

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Topics: Design Inspiration, Art and nature Inspiration, contemporary space design, Art and Design, Brand Potential, Art of Presentation, Booth Design for Trade Shows, Booth Display Design, Trade show Trends, Sarmistha Tarafder, Art of Creation, Modern Booth Design, Design Principles, Ideas at work, exhibit deisgn trends 2012, Lighting Design, James Turrell, Bruno Zevi, Le Corbousier

Art of Design: The Zen of Detachment!

Posted by sarmistha tarafder on Mar 18, 2012 6:30:00 PM

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Topics: Design Inspiration, Art and nature Inspiration, Art and Design, Art of Business, Sarmistha Tarafder, Art of Creation, Design Principles, Art of Thinking, Rumi, Art of Ancient Wisdom, Art of Leadership, Zen, Bhagavat Gita, Wisdom 2.0

Art of Presentation: Teaching of the Ruins.

Posted by sarmistha tarafder on Jan 12, 2012 4:19:00 PM

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Topics: Design Inspiration, Bay Area Trade show display, Art of Business, Art of Presentation, Geometry, Golden Section, Golden Proportion, Sarmistha Tarafder, Art of Creation, Design Principles, Art of Ancient Wisdom

Art of Contemplation: Minding the Clouds Below!

Posted by sarmistha tarafder on Nov 29, 2011 6:40:00 PM

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Topics: Design Inspiration, Bay Area Trade show display, Art of Business, Art of Presentation, Sarmistha Tarafder, Art of Creation, Design Principles, Art of Ancient Wisdom, Art of Leadership

Trade Show Booth Design: Ecstasy in Environments!

Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM

As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Graphics, Tradeshow booth design, Trade show booth, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Trade Fair Design, Brand Design, Brand Potential, Trade shows, Booth Design trends 2011, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Tradeshow News, Trade show booth staffing, Custom Modular Tradeshow exhibit, Trade Show News, Sarmistha Tarafder, trade show exhibiting, Design Principles, Brand Power, Brand

Art of Captivity: Odyssey in Opposites

Posted by sarmistha tarafder on Jul 30, 2011 10:52:00 AM


After an unsuccessful siege of 9 years the The Trojan War was over. Odysseus had successfully deceived the enemy into bringing the colossal wooden horse into the city of Troy. Captivated
by the size of this magnanimous horse the Trojans pulled the horse into their city walls as a victory trophy. That night Troy was sacked and the Trojans were massacred. The object of their intrigue turned out to be their inevitable destiny in violence and captivation. It was in the design of this massive scaled horse that the Trojan War was won. It is a phenomenal example of how opposites (big and small, muscle and mind, life and lifeless) come into play to achieve the necessary outcome. It is also an interesting lesson in the duality of our existence.Interestingly enough, it was love and beauty that launched this decade of hate and war. As Christopher Marlowe, the Elizabethan poet, says of Helen of Troy:

"Was this the face that launch'd a thousand ships
And burnt the topless towers of Ilium?
Sweet Helen, make me immortal with a kiss."


It is in the "opposites" that creativity sprouts, that an idea gains momentum and manifests itself in form. My favourite poet and mystic, Jalauddin Rumi writes:

"God created suffering and heartache so that
 joyful-heartedness might appear through its opposite.
 Hence hidden things become manifest through
 opposites. But since God has no opposite, He remains hidden.
 For the sight falls first upon light, then upon
 color: Opposites are made manifest through opposites, like
 white and black. .........

Know that form springs from meaning as the
 lion from the thicket, or as voice and speech from thought.
 Form was born from speech and then died. It
 took its wave back to the sea.
 Form comes out from Formlessness: Then it
 returns, for "unto Him we are returning"

Make "opposites" an integral part of your art and design. It commands captivity and creates unity. It is what draws the viewer's eye into the canvas and helps movement in the space. Just the right amount of "opposites" engages the viewers' participation in comparing various elements of the work. The viewer sees the light and shadows of a painting, wide lines and thin lines, light-weight forms and heavy forms, filled spaces and unfilled spaces and so forth. Use size, value, color,  type, texture, shape, alignment, direction, movement to take charge of the "opposites".

Mastering "opposites" is a lifelong pilgrimage that involves interpretation of functions, both tangible and intangible, physical, and  psychological.

"For is and is-not come together;
 Hard and easy are complementary;
 Long and short are relative;
 High and low are comparative;
 Pitch and sound make harmony;
 Before and after are a sequence.".......  Lao Tzu, translated by Raymond R. Blakney. 

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Topics: Design Inspiration, Graphic Design, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, mindset, Lao Tzu, Christoper Marlowe, Sarmistha Tarafder, Art of Creation, Creativity, Design Principles

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!