Brand Design, Brand Marketing and Brand Psychology

Socialize Your Trade Shows To Create Novel Opportunities

Posted by sarmistha tarafder on Apr 9, 2018 3:37:19 PM

“The difference between ordinary and extraordinary is that little extra.” 


Think about this for a moment. 

Everyday, you spend more time influencing, persuading, or convincing other people to part with their resources, or to carve out a different path for your brand journey. You are either pitching new marketing ideas in your meetings — possible new events for focused user groups, or, why you should try a new color palette, or, a new anchor statement for your product. 

And, it is no different when you participate at events and trade shows — you are are pursuing persuasion. You can do it TWO ways.


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Topics: Social Marketing for Tradeshows, Sarmistha Tarafder, Social Media and Trade shows, digital marketing, digital transformation, Video Marketing


Posted by sarmistha tarafder on Dec 18, 2017 4:55:05 PM


Updated January 2021

As technology colors our life and work in radical and formative ways, forward-thinking brands are approaching the wrath of disruptive technolgy in a more holistic way. For example,

"Blockchain can serve as a new foundational protocol for trust throughout the enterprise and beyond. Cognitive technologies make automated response possible across all enterprise domains. Digital reality breaks down geographic barriers between people, and systemic barriers between humans and data. Together, these technologies can fundamentally reshape how work gets done, or set the stage for new products and business models."

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Topics: Sarmistha Tarafder, Technology, digital marketing, digital transformation, embedded technology



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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!