Brand Design, Brand Marketing and Brand Psychology

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Dec 14, 2018 3:54:30 PM

 

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Trade show booth, Bay Area Trade show display, Graphic Design, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Elegant design, Architecture, Ratios, Proportions, Product Design, Trade Show Exhibit, Silicon valley trade show booth design, Principles of Design

Booth Design Ideas: Stimulating Depths!

Posted by sarmistha tarafder on Oct 8, 2012 3:31:00 PM

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Topics: Sarmistha Tarafder, Tradeshow booth design, Elegant design, applied geometry, Architecture, Art and Design, 2011 Tradeshow Trend, Trade show exhibit design, Exhibition Booth Design, Trade show design 2012, Social Marketing, Trade show lounge, Trends in Booth Design, Trade Show Booth Design, Trendy Booth Design, Social Media in Tradeshow booth design, Trade Show Rigging, Trade show marketers

Art of Creativity: Intent on Insight

Posted by sarmistha tarafder on Sep 11, 2012 6:53:00 PM

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Topics: Design Tips, Sarmistha Tarafder, Graphic Design, Elegant design, Intellectual design, Art and nature Inspiration, Art and Design, Art of Creation, Design Principles, Art of Presentation, Art of Thinking, Exhibition Booth Design, Inspiration 2012, Insight and creativity

Compelling Booth Design: Create Beyond Limits!

Posted by sarmistha tarafder on Sep 4, 2012 2:37:00 PM



Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. ~ Guy Kawasaki

You trade show booth is your space that you use for sharing knowledge and inspiring conversation. It is a channel for enchantment. It is the space where your brand image is broadcasted. It prompts people to form perceptions about your company and your products. It is reflected in the angles of your product; it is embedded in the curves of your booth architecture, it is pronounced in the stylistic images, the texture of floor that you walk on and the uniqueness of the furniture that you use. The exhibit design is a powerful display of your brand psychology.

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Topics: Sarmistha Tarafder, Tradeshow booth design, Trade Show Exhibits, Elegant design, applied geometry, Architecture, Art and Design, Art of Business, Art of Presentation, Angled Island Booth, Island Booth Design, Art of Marketing, Booth Design Lounge, Architectural Display Signs, Angular Booth Design, Trendy Booth Design, Tribe

Trade Show Booth Design: In on the Angles!

Posted by sarmistha tarafder on May 23, 2011 1:05:00 PM

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Topics: Design Inspiration, Sarmistha Tarafder, Trade Show Exhibits, Trade Show Graphics, Booth Flooring, Elegant design, applied geometry, Industrial design, Architecture, Regulating lines, Trade Show Exhibit, Brand Design, contemporary space design, Skyline Innovative Products, Custom Modular Tradeshow exhibit, Cool tade show booth ideas, Creative Exhibition Booth Design, Booth Design trends 2011, Art and Design, exhibit deisgn trends 2011, Linear trade show spaces

Trade show Design: Trend in Contrast and Paradoxes

Posted by sarmistha tarafder on Jan 21, 2011 7:05:00 PM

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Topics: Exhibit Design, Design Inspiration, Color, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Exhibit Rental, Trade Show Graphics, Booth Flooring, Elegant design, Trade Show Exhibit, S Portable Display Booths, contemporar space design, contemporary space design, Skyline Innovative Products, 2011 Tradeshow Trends, Textures and Patterns

Trade Booth Design Trends: A Walk in the Bizarre

Posted by sarmistha tarafder on Dec 11, 2010 3:00:00 PM


The term bi•zarre |biˈzär| means odd, eccentric and strikingly out of the ordinary. The bizzare is the construct of our creative, nonconformist right brain. It is absolutely absurd, crazy, nonsensical, preposterous. It is unreal. It is wild. It is fanciful. It is the bizzare that creates movements and sets trends. An example is The Dada (movement or more of a non-movement) that began in Zurich in reponse to the insane killings of World War I. The movement was spearheaded by people walking in the bizzare.  Artists, poets, writers, intellectuals all concerted their efforts on anti-war politics by denouncing the prevailing standards in art through anti-art cultural works. Their purpose was to taunt what they considered to be the nonsensical nationalism, rationalism, materialism and any other -ism which they felt had contributed to a senseless war. An example of the outrageous Dada art is the painting of Mona Lisa with a mustache by Marcel Duchamp.

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Topics: Exhibit Design, Design Inspiration, Sarmistha Tarafder, Tradeshow booth design, Lounge settings, Bay Area Trade show display, Trade Show Exhibits, Exhibit Rental, Trade Show Graphics, Hanging Display Banners, Pop up displays, Elegant design, Industrial design, Architecture, Trade Show Exhibit, Visual merchandising, Innovation Design, Brand Design, Art and nature Inspiration, Usage of textures, avant-garde, downtown music, Surrealism, Nouveau réalisme, pop art, Fluxus, punk rock. Douglas Adams, bizarre universe, bizarre design, Dada movement

PURPOSEFUL DESIGN: Deliberation of December

Posted by sarmistha tarafder on Dec 3, 2010 3:12:00 PM

 

In Latin, December means the tenth month. History dictates that in 700 BC, the Roman King Numa Pompilius moved the beginning of the year from March and added January and February.

From here on, the nameless dark stretch contributed to the 12 month Gregorian calendar as we now know it.

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Pendant Lights, Trade show lounge, Lounge settings, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Pop up displays, Island Exhibits, Trade Show Graphics, Hanging Display Banners, Elegant design, applied geometry, Industrial design, Architecture, Ratios, Proportions, Interrelationships of Forms, Regulating lines, Visual merchandising, Sustaining Innovations, Innovation Design, Inellectual Elegance, Intellectual design, Principles of Design, color white, contemporar space design, Art and nature Inspiration, Usage of textures

Trade Show Booth: India Pavilion, Shanghai 2010

Posted by sarmistha tarafder on Nov 12, 2010 3:51:00 PM


The Tree of Life is venerated symbol in nearly every culture. With its branches reaching into the sky, and roots deep in the earth, it dwells in three worlds- the heaven, the earth, and the underworld, uniting above and below. It is a symbol of abundance, reflecting the immortality of the cyclic ebb and flow of cosmic life. It is a union of the feminine and the masculine. Artists and Philospers have talked about it since ancient past. "It is a universal symbol, which transcends time and space and seek out deeper reality, expressive of the universal consciousness." Psychologist Carl Jung calls our "collective consciousness".

I believe, when the India Pavilion was designed for the Shanghai Expo 2010, the Tree of Life played an important motif in the engineering and the architecture of the space. The highlight of the pavilion was dome structure, modeled after Sanchi Stupa, an ancient Buddhist temple built about 24 centuries ago. In a nod to sustainable architecture, the dome's roof is covered by grids and wires that allow herb trays and solar cells to be mounted on it. The solar cells and wind turbine generates enough energy for the self-sustaining show exhibit and the herbs acts as a carbon sink purifying the surrounding environment. The 115 foot-diameter structure is now considered the world's largest bamboo dome.

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Topics: Design Inspiration, Sarmistha Tarafder, Bay Area Trade show display, Trade show convention, Elegant design, geometric design, Architecture, Golden Section, Ratios, Proportions, Disruptive Innovation, Sustaining Innovations, Inellectual Elegance, Shanghai Pavilion 2010, Tree of Life

A Sunny Afternoon, A Blue Butterfly and Disruptive Innovation

Posted by sarmistha tarafder on Oct 10, 2010 2:34:00 PM


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Topics: Design Inspiration, Sarmistha Tarafder, Portable Display Booths, Retractable Banner Stands, Pop up displays, Elegant design, Product Design, Trade Show Exhibit, Disruptive Innovation, Sustaining Innovations, Clayton Christensen, Harvard Business, S Portable Display Booths, Innovation Design, Arrive Portable Display Workstation

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!