Brand Design, Brand Marketing and Brand Psychology

 

Remember, about 10 years ago all the rave about RAZR phones. Motorola was determined to be the "King of the Thin." For a while it did. It rode the crest of the RAZR wave, often slashing prices and narrowing margins to keep the device flying off shelves. And, it bitterly paid for it. "We didn't look at what's going to disrupt [the RAZR] ... someone else was. We didn't invest in disrupting our own leadership." (Yes, 10 years is an eternity. And, Motorola exists as a tiny residue in our distant memory.)

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Topics: Brand Marketing, Trade Show Marketing, Trade Show, event marketing

 

Our corp brand guide says: Secondary Colors (use sparingly).

BUT, WE DID THE OPPOSITE.

We ventured out from the safe world of safe blues and cool greys and expressed our true nature; the innovative culture that we cultivate.

The result, a space of high energy super charged with high creativity. The venue: ExhibitorLive 2015.

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Topics: Brand Marketing, Brand Design, Brand Perception, trade show booth graphics, Trade Show Booth Design, Sarmistha Tarafder, Brand, event marketing