Brand Design, Brand Marketing and Brand Psychology

Peninsula Booth Design Inspiration: Captivating Curves!

Posted by sarmistha tarafder on Jun 4, 2012 1:08:00 PM

During the launch of Levi's Curve ID jeans in 2010, Levis launched a 5 week integrated marketing campaign that touched on experiential marketing, social media and outdoor events in shopping malls and city centers throughout the UK.
Brand ambassadors for Levi's encouraged women to find their perfect curve jeans shape in-store for the chance to win a £1000 Levi's shopping spree. The idea behind the campaign was to drive long-term engagement with the brand and needless to say it was a stroke of marketing genius that has been reaping phenomenal results.

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Topics: Art and nature Inspiration, Art and Design, exhibit deisgn trends 2011, Booth Design Inspiration, Trade Show Exhibit, Color inspiration, 3-side open booth design, Serpentine booth design, Sarmistha Tarafder, Modern Booth Design, Trade show design 2012, Trade show exhibit design

Modish Trade Show Booth Design: Bend The Trend

Posted by sarmistha tarafder on Oct 17, 2011 5:18:00 PM


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Topics: Exhibit Design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Trade Fair Design, exhibit deisgn trends 2011, Exhibition Booth Design, Exhibition colors in harmony, Sarmistha Tarafder, Envoy Exhibit System

Trade Show Display Stand: "Think Different"

Posted by sarmistha tarafder on Oct 10, 2011 5:40:00 PM

"Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it." President Barack Obama, 2011

At EuroShop 2011, Strohbach & Krey Messebau Design GmbH & Co. KG was bold enough to execute the maxim "Think Different". It transforms the exhibiting space into a sand-covered beach. It even goes a step further. The space gives you the illusion of walking down right into the beach. The built-up pier being the corner stone of the exhibit design is very cleverly scaled. You walk on it and disappear into the large graphic wall mural: a magical union of the 2 dimensions. The running clips of the waves lapping at the beach makes a keen appeal to your limbic system. You are transported.

"Think Different" was the new campaign that was the turning point for Apple. It gave the brand much needed vigor and destined Steve Jobs with a cult-like euphoric followers. All because he designed different, so different that he altered our behavior. He propelled the human race forward.

Thank you Steve Jobs. You were a phenomenon.
Thank you Craig Tanimoto. You were the much needed vitality for the weary brand.

"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.

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Topics: Trade Show Exhibits, Trade Show Graphics, Exhibit Design, Tradeshow booth design, Trade Fair Design, exhibit deisgn trends 2011, applied geometry, Trade Show Exhibit, Euroshop 2011, Appli iphone, Apple, Steve Jobs, Sarmistha Tarafder, Trade Show Marketing, trade show exhibiting

Trade Fair Design: The Can, A Brand: An Environmental Leap

Posted by sarmistha tarafder on Jun 6, 2011 5:17:00 PM

The Story of the Aluminum Can.

The aluminum can was fairly content containing the magic potion inside and exhibiting the power of Amazon Açaí berry outside as its prized label. Thanks to the wonder of technology: the can chuckled; "now I can, no pun intended, provide some value to the stressed out robotic race that is always on the look for the next elixir with the promise to cure all that ails them" what a bunch of naive species.

Nonetheless, the can was was happy to be of use. Afterall, once upon a  time it lived lived in the earth crust in the form of Bauxite. It had to wait for billions of years to be mined in either Australia, India, Jamaica or in areas in or around the equator. Once mined, Alumina had to be extracted from Bauxite, electrolyzed in dissolved crystal to generate aluminum metal and then transformed into what we commonly know as the aluminum can. Boy, that was certainly a long journey!

One day the can thought about traveling to the Amazon. It just made sense. It had heard so many stories about the mystical Amazon rainforest. So it mustered up all its strength and proposed it to its master Zola. The master, with a nose for business decided to take it even a step further. Zola thought, wouldn't it be great if we created the Amazon environment in a 10' x 20' linear space, in a trade show market place to introduce our new product to the rest of the world!

The can, the master and the Açaí berry all settled on it.
Not the best, but at least a berry berry big home run for now!

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Topics: Bay Area Trade show display, Graphic Design, Trade Show Graphics, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Tradeshow Sustainability, 2011 Tradeshow Trends, at-show promotions, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, exhibit deisgn trends 2011, Aluminum Can, Sarmistha Tarafder

Trade Show Booth Design: In on the Angles!

Posted by sarmistha tarafder on May 23, 2011 1:05:00 PM

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Topics: Design Inspiration, Trade Show Exhibits, Trade Show Graphics, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, exhibit deisgn trends 2011, Booth Flooring, Architecture, Brand Design, applied geometry, Booth Design trends 2011, Trade Show Exhibit, Custom Modular Tradeshow exhibit, Skyline Innovative Products, Linear trade show spaces, Sarmistha Tarafder, Industrial design, Regulating lines, Elegant design

Interaction in High Definition: The Powerhouse of Illumination.

Posted by sarmistha tarafder on May 2, 2011 12:58:00 PM

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Topics: exhibit deisgn trends 2011, Trade show interactive, Digital signage, Big screen Projection, Rear screen projection, Christie Microtile, Sarmistha Tarafder



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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!