Topics: Design Inspiration, Art and nature Inspiration, contemporary space design, Art and Design, Brand Potential, Art of Presentation, Booth Design for Trade Shows, Booth Display Design, Trade show Trends, Sarmistha Tarafder, Art of Creation, Modern Booth Design, Design Principles, Ideas at work, exhibit deisgn trends 2012, Lighting Design, James Turrell, Bruno Zevi, Le Corbousier
"Can you tell me, Socrates, whether virtue is acquired by teaching or by practice; or if neither by teaching nor practice, then whether it comes to man by nature, or in what other way?"
The year was 350 B.C.E. The day was just like today, one cold sunny afternoon. [I can only imagine!]
Plato, who documented every move of this magical sage writes that Socrates tells Meno that "he not only does not know if virtue can be taught, but does not understand the nature of virtue." Meno shudders, his conviction challenged, he tastes the dialectic method for which Socrates sacrificed his life.
For ages, Socrates has been revered as the grand master of intellectual eloquence and inquiry: the ideal critical thinker. It is not one idea that earned him this seat of distinguished honor. It is his method of questioning and cross-examination of opposing views that leads to illumination of ideas. Engaging in the Socratic Method makes us confident about the experience of questioning anything including our own ideas and beliefs. By constantly asking critical questions, dynamic brands are in a perpetual state of flux. Brands like Southwest Airlines, Zappos, Google, Virgin or Starbucks constantly align themselves to the questions of the times. They are courageously passionate about doing business in a more "virtuous" fashion that brings value to the clients and adds momentum to their balance sheets. Their "brand virtue" goes through the high standards of Socratic questioning time and time again. (“Virtue” is not a term that marketers use, yet as a concept it explains growing consumer expectations toward brands and companies.)
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In the words of the historian philosopher, Thomas Berry: "We are not just passing into another historical period or another cultural modification.......But more specifically we are terminating the last 65 million years of life development." He says, it's all a question of story. "The old story, the account of how the world came to be and how we fit into it is no longer effective. Yet we have not learned the new story."
Topics: Design Tips, Graphic Design, Art and nature Inspiration, Art and Design, Art of Business, Brand Design, Inspiration, Intellectual design, Creative Marketing, Annette Simmons, The Story Factor, Brian Tracy, Thomas Berry, Tom Durel, Type 1 civilization, story telling in a trade show setting, Enchantment, Sarmistha Tarafder, Art of Creation, exhibit deisgn trends 2012, Art of Thinking