Brand Design, Brand Marketing and Brand Psychology

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Dec 14, 2018 3:54:30 PM

 

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Trade show booth, Silicon valley trade show booth design, Architecture, Trade show convention, Trade Show Exhibit, Product Design, Principles of Design, Ratios, Proportions, Sarmistha Tarafder, Elegant design

FIND CREATIVE EXPRESSION TO YOUR DATA — The Nuance of Numbers

Posted by sarmistha tarafder on Nov 26, 2018 11:54:05 AM

 

 

“Whenever a man can get hold of numbers, they are invaluable: if correct, they assist in informing his own mind, but they are still more useful in deluding the minds of others. Numbers are the masters of the weak, but the slaves of the strong.”
Charles Babbage, Passages from the Life of a Philosopher

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Topics: Exhibit Design, Art and nature Inspiration, Art of Business, Brand Design, Art of Presentation, Booth Design Inspiration, Exhibition Booth Design, Booth Staffers, Art of Enticement, Sarmistha Tarafder, Art of Creation, Art of Ancient Wisdom

Trade show booth design: The space inside your space

Posted by sarmistha tarafder on Nov 9, 2018 3:59:09 PM

 

DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.

 

 

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits

Attracting the Eyeballs: Holding the Gaze!

Posted by sarmistha tarafder on Dec 20, 2017 1:54:38 PM


 

... AND JUGGLING THE MIND


With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.

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Topics: Design Inspiration, Design Tips, Graphic Design, Trade Show Graphics, Exhibit Design, Tradeshow booth design, 2011 Tradeshow Trends, Trade show convention, Trade Show Exhibit, Golden Proportion, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success, Sarmistha Tarafder

Trade Show Exhibits: ENGAGEMENT in the Age of Enlightenment!

Posted by sarmistha tarafder on Feb 28, 2017 11:54:21 AM

 

 

When speaking at meetings or being engaged in conversations at conventions and trade shows, the conventional advice for preparing is to tell yourself you're great, there's no way you can fail.
The more effective stratagem: Instead of saying "I'm the best and I can do it," ask "How can I do it?" It's called "interrogative self-talk," and has been shown to be more effective than positive statements alone. Asking questions leads to answers. It gives you strategies for carrying out your task right at the top of your mind, and reminds you of your motivation. Source: To Sell Is Human: The Surprising Truth About Moving Others

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Topics: Exhibit Design, Art of Business, Art of Presentation, Custom Modular Trade show Booth, Art of Marketing, Modular Booth Design, Sarmistha Tarafder, Skyline Bay Area, Art of Creation, Art of Thinking

EXHIBIT DESIGN - A TRIP TO THE NEVER NEVER LAND

Posted by sarmistha tarafder on Jul 13, 2015 11:33:31 AM


"I like to think that one day after I die, at least one small particle of me - of all the particles that will spread everywhere - will float all the way to Neverland, and be part of a flower or something like that... I like to think that nothing's final, and that everyone gets to be together even when it looks like they don't, that it all works out even when all the evidence seems to say something else, that you and I are always young in the woods, and that I'll see you sometime again, even if it's not with any kind of eyes I know of or understand. I wouldn't be surprised if that is the way things go after all - that all things end happy." ― Jodi Lynn Anderson, Tiger Lily

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Topics: Exhibit Design, Art and Design, Brand Design, Trade Show Booth Design, Sarmistha Tarafder, magic and fantasy in exhibit design, neverland

2014 Trends In Sight: Design Your Exhibit With This Insight!

Posted by sarmistha tarafder on Nov 22, 2013 12:15:00 PM

 

 

While technology has provided convenience, flexibility, and global connectivity in our daily lives, it has also made us long for the warmth of more tactile experiences — things with a human touch. This creative research from Corbis Images suggest we’re recognizing the need to slow down and unplug, allowing time for low-tech activities, creative pursuits, and relationships.

 

We are living in a techno-centric era. Technology is firmly planted in our lives. As geography and time zones blurr giving access to 24/7 media, communication and entertainment – as global citizens we are tired, stressed out and chaotic than ever before. Technology is supposed to give us the opportunity to be creative and constructive. Instead, as a nation we suffer from massive ADD in the grips of imminent nervous breakdown. As a result, stress reduction has become a top priority.

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Topics: Exhibit Design, Art of Marketing, Exhibition Booth Design, Art of Thinnking, 2014 design trend, Sarmistha Tarafder, Art of Creation, Art of Thinking

The Art of Thriving

Posted by sarmistha tarafder on Nov 7, 2013 12:32:00 PM

We are living in disruptive times. This is not the first time.

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Topics: Brand Marketing, Exhibit Design, Art of Business, Brand Design, Brand Exhibiting, Art of Marketing, Value of Tradeshows, Sarmistha Tarafder, Art of Creation, Brand Power

Island Booth Design Ideas: United We Evolve, Divided We Accomplish!

Posted by sarmistha tarafder on Jun 11, 2013 12:26:00 PM

The common phrase, "united we stand, divided we fall" has long been used by nations and leaders to inspire people in presence of clear and imminent danger. However, when it comes to laying out the floor plan for your trade show booth design in a limited space (e.g 20' x 30' as shown above), distinctly dividing the floor space in to two unique areas, 'Love' and 'Work' might be a good idea to propel your brand into action.
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Topics: Brand Marketing, Exhibit Design, Cool tade show booth ideas, Creative Exhibition Booth Design, Hanging Display Banners, Booth Flooring, 21st century, Architecture, Innovation Design, Brand Design, Brand Potential, Hanging Structure, Display Show Design, Art of Presentation, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, Art of Marketing, Hanging Sign, Booth Design Lounge, Idea Brands, Booth Design Inspiration, Architectural Display Signs, Communication Arts, 2013 Design Trends, Sarmistha Tarafder

Multisensory Brand Exhibiting: Raise Response, Register Retention

Posted by sarmistha tarafder on Apr 24, 2013 12:20:00 PM

Ask yourself this question: What has been your best-ever brand experience?

Maybe it was staying at the Belagio Hotel - the multi-colored, multi-shaped large hand-blown glass flower ceiling in their signature lobby, or perhaps owning your first iPad - the thrill of opening the package and the anticipation of accessing world wisdom in the palm of your hands. Or simply a vivid memory of opening a cold Coke on a hot day - the ultimate satisfaction of quenching your primal thirst!

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Topics: Exhibit Design, Tradeshow booth design, trade show booths, Multisensory Brand Exhibiting, Trade shows, modular exhibits, Sarmistha Tarafder

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!