Brand Design, Brand Marketing and Brand Psychology

Trade show booth design: The space inside your space

Posted by sarmistha tarafder on Nov 9, 2018 3:59:09 PM

 

DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.

 

 

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits

Brand Exhibiting: The Socratic Way.

Posted by sarmistha tarafder on Jan 30, 2012 2:07:00 PM

"Can you tell me, Socrates, whether virtue is acquired by teaching or by practice; or if neither by teaching nor practice, then whether it comes to man by nature, or in what other way?"

The year was 350 B.C.E. The day was just like today, one cold sunny afternoon. [I can only imagine!]
Plato, who documented every move of this magical sage writes that Socrates tells Meno that "he not only does not know if virtue can be taught, but does not understand the nature of virtue." Meno shudders, his conviction challenged, he tastes the dialectic method for which Socrates sacrificed his life.

For ages, Socrates has been revered as the grand master of intellectual eloquence and inquiry: the ideal critical thinker. It is not one idea that earned him this seat of distinguished honor. It is his method of questioning and cross-examination of opposing views that leads to illumination of ideas. Engaging in the Socratic Method makes us confident about the experience of questioning anything including our own ideas and beliefs. By constantly asking critical questions, dynamic brands are in a perpetual state of flux. Brands like Southwest Airlines, Zappos, Google, Virgin or Starbucks constantly align themselves to the questions of the times. They are courageously passionate about doing business in a more "virtuous" fashion that brings value to the clients and adds momentum to their balance sheets. Their "brand virtue" goes through the high standards of Socratic questioning time and time again. (“Virtue” is not a term that marketers use, yet as a concept it explains growing consumer expectations toward brands and companies.)

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Topics: Exhibit Design, Trade show booth, Exhibit Rental, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, trade show booth graphics, Dynamic Booth Design, Sarmistha Tarafder, exhibit deisgn trends 2012, Island Booth Design, Brand virtue, Trade show exhibit design, Socrates, Plato, trade show exhibit graphics

Modish Trade Show Booth Design: Bend The Trend

Posted by sarmistha tarafder on Oct 17, 2011 5:18:00 PM

 

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Topics: Exhibit Design, Sarmistha Tarafder, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Exhibition Booth Design, exhibit deisgn trends 2011, Trade Fair Design, Exhibition colors in harmony, Envoy Exhibit System

Trade Fair Design: The Can, A Brand: An Environmental Leap

Posted by sarmistha tarafder on Jun 6, 2011 5:17:00 PM

The Story of the Aluminum Can.

The aluminum can was fairly content containing the magic potion inside and exhibiting the power of Amazon Açaí berry outside as its prized label. Thanks to the wonder of technology: the can chuckled; "now I can, no pun intended, provide some value to the stressed out robotic race that is always on the look for the next elixir with the promise to cure all that ails them" what a bunch of naive species.

Nonetheless, the can was was happy to be of use. Afterall, once upon a  time it lived lived in the earth crust in the form of Bauxite. It had to wait for billions of years to be mined in either Australia, India, Jamaica or in areas in or around the equator. Once mined, Alumina had to be extracted from Bauxite, electrolyzed in dissolved crystal to generate aluminum metal and then transformed into what we commonly know as the aluminum can. Boy, that was certainly a long journey!

One day the can thought about traveling to the Amazon. It just made sense. It had heard so many stories about the mystical Amazon rainforest. So it mustered up all its strength and proposed it to its master Zola. The master, with a nose for business decided to take it even a step further. Zola thought, wouldn't it be great if we created the Amazon environment in a 10' x 20' linear space, in a trade show market place to introduce our new product to the rest of the world!

The can, the master and the Açaí berry all settled on it.
Not the best, but at least a berry berry big home run for now!

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Topics: Exhibit Design, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Graphic Design, Exhibit Rental, Trade Show Graphics, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Tradeshow Sustainability, 2011 Tradeshow Trends, at-show promotions, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, exhibit deisgn trends 2011, Aluminum Can

Trade Show Stand Design: The "SureStep" Way to Brand Victory

Posted by sarmistha tarafder on May 6, 2011 2:08:00 PM

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Topics: Exhibit Design, Sarmistha Tarafder, Exhibit Rental, Architecture, Brand Power, Brand, Brand Design, Brand Potential, Art and nature Inspiration, Trade Show Marketing, Exhibition Booth Design, Art and Design, Art of Business

The Tiffany Touch: ChocolateBlues in Trade show Design

Posted by sarmistha tarafder on Mar 16, 2011 9:41:00 AM

ChocolateBlue is that glorious outcome of such a Union.
And there is no saying goodbye to this color coalition any time soon. Not one of my favorites, but none-the-less a very strong partnership merges when the two come together.

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Topics: Color, Sarmistha Tarafder, Bay Area Trade show display, Exhibit Rental, Blue Planet, Industrial design, Architecture, Trade Show Exhibit, Art and nature Inspiration, contemporary space design, Envoy Exhibit System, Custom Modular Tradeshow exhibit, Textures and Patterns, Cool tade show booth ideas, Booth Design trends 2011, Art and Design, Ooeb Booth Design, Custom floor tiles, Island booth

Trade Show Booth Design: Hypermodern Minimalism

Posted by sarmistha tarafder on Feb 26, 2011 4:39:00 PM

 

updated 2017

 

THE HUMAN NEED — to EXPRESS AND TO BE NOTICED

"...there is no deeper desire than the desire of being revealed. We all want that little light in us to be taken from under the bushel. The first poet must have suffered much when the cave-dwellers laughed at his mad words. He would have given his bow and arrows and lion skin, everything he possessed, just to have his fellow-men know the delight and the passion which the sunset had created in his soul. And yet, is it not this mystic pain — the pain of not being known — that gives birth to art and artists?"  The Love letters of Kahil Gibran and Mary Huskell

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Topics: Exhibit Design, Color, Sarmistha Tarafder, Bay Area Trade show display, Graphic Design, Exhibit Rental, Booth Flooring, applied geometry, Architecture, Inspiration, postmodern minimalism, hypermodern minimalism, John Pawson, ADHD, Cool tade show booth ideas, Upmarket black and white design, Creative Exhibition Booth Design, Booth Design trends 2011, Hanging Structure, Two side open booth design

Trade Show Design Deadlines: Tryst with Fear.

Posted by sarmistha tarafder on Feb 5, 2011 1:17:00 PM

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Topics: Exhibit Design, Sarmistha Tarafder, Bay Area Trade show display, Graphic Design, Portable Display Booths, Exhibit Rental, Pop up displays, Positive Thinking, Art and nature Inspiration, Inspiration, Deadlines, Fear, Love, Exhibition Booth Design, Trade Fair Dessign

Trade show Design: Trend in Contrast and Paradoxes

Posted by sarmistha tarafder on Jan 21, 2011 7:05:00 PM

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Topics: Exhibit Design, Design Inspiration, Color, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Exhibit Rental, Trade Show Graphics, Booth Flooring, Elegant design, Trade Show Exhibit, S Portable Display Booths, contemporar space design, contemporary space design, Skyline Innovative Products, 2011 Tradeshow Trends, Textures and Patterns

Trade Booth Design Trends: A Walk in the Bizarre

Posted by sarmistha tarafder on Dec 11, 2010 3:00:00 PM


The term bi•zarre |biˈzär| means odd, eccentric and strikingly out of the ordinary. The bizzare is the construct of our creative, nonconformist right brain. It is absolutely absurd, crazy, nonsensical, preposterous. It is unreal. It is wild. It is fanciful. It is the bizzare that creates movements and sets trends. An example is The Dada (movement or more of a non-movement) that began in Zurich in reponse to the insane killings of World War I. The movement was spearheaded by people walking in the bizzare.  Artists, poets, writers, intellectuals all concerted their efforts on anti-war politics by denouncing the prevailing standards in art through anti-art cultural works. Their purpose was to taunt what they considered to be the nonsensical nationalism, rationalism, materialism and any other -ism which they felt had contributed to a senseless war. An example of the outrageous Dada art is the painting of Mona Lisa with a mustache by Marcel Duchamp.

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Topics: Exhibit Design, Design Inspiration, Sarmistha Tarafder, Tradeshow booth design, Lounge settings, Bay Area Trade show display, Trade Show Exhibits, Exhibit Rental, Trade Show Graphics, Hanging Display Banners, Pop up displays, Elegant design, Industrial design, Architecture, Trade Show Exhibit, Visual merchandising, Innovation Design, Brand Design, Art and nature Inspiration, Usage of textures, avant-garde, downtown music, Surrealism, Nouveau réalisme, pop art, Fluxus, punk rock. Douglas Adams, bizarre universe, bizarre design, Dada movement

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!