Brand Design, Brand Marketing and Brand Psychology

Attracting the Eyeballs: Holding the Gaze!

Posted by sarmistha tarafder on Dec 20, 2017 1:54:38 PM



With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Graphic Design, Trade show convention, Trade Show Graphics, Trade Show Exhibit, Golden Proportion, 2011 Tradeshow Trends, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success

Art of Presentation: Teaching of the Ruins.

Posted by sarmistha tarafder on Jan 12, 2012 4:19:00 PM

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Topics: Design Inspiration, Sarmistha Tarafder, Bay Area Trade show display, Geometry, Golden Section, Golden Proportion, Art of Business, Art of Creation, Art of Ancient Wisdom, Design Principles, Art of Presentation

Trade Show Booth: An experience in Kinetic Sculpture

Posted by sarmistha tarafder on Nov 8, 2010 2:00:00 AM

After having a very successful launch, Envoy is about to set a new benchmark in the avenue of pre-fabricated custom modular exhibits. It empowers trade show exhibitors with the unrivaled advantage of a clean, contemporary look in a lighter-weight system. The design is in keeping with the trend of today's most in demand brands. 

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Topics: Design Inspiration, Sarmistha Tarafder, Trade show booth, Graphic Design, Exhibit Rental, Island Exhibits, 21st century, Geometry, applied geometry, geometric design, Architecture, Ratios, Proportions, Product Design, Silicon valley trade show booth design, Inellectual Elegance, Brand Design, Characteristics of Famous Brands, Golden Ellipse, Golden Proportion

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!