Brand Design, Brand Marketing and Brand Psychology

Art of Presentation: Teaching of the Ruins.

Posted by sarmistha tarafder on Jan 12, 2012 4:19:00 PM

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Topics: Design Inspiration, Bay Area Trade show display, Art of Business, Art of Presentation, Geometry, Golden Section, Golden Proportion, Sarmistha Tarafder, Art of Creation, Design Principles, Art of Ancient Wisdom

Trade Show Booth: India Pavilion, Shanghai 2010

Posted by sarmistha tarafder on Nov 12, 2010 3:51:00 PM

The Tree of Life is venerated symbol in nearly every culture. With its branches reaching into the sky, and roots deep in the earth, it dwells in three worlds- the heaven, the earth, and the underworld, uniting above and below. It is a symbol of abundance, reflecting the immortality of the cyclic ebb and flow of cosmic life. It is a union of the feminine and the masculine. Artists and Philospers have talked about it since ancient past. "It is a universal symbol, which transcends time and space and seek out deeper reality, expressive of the universal consciousness." Psychologist Carl Jung calls our "collective consciousness".

I believe, when the India Pavilion was designed for the Shanghai Expo 2010, the Tree of Life played an important motif in the engineering and the architecture of the space. The highlight of the pavilion was dome structure, modeled after Sanchi Stupa, an ancient Buddhist temple built about 24 centuries ago. In a nod to sustainable architecture, the dome's roof is covered by grids and wires that allow herb trays and solar cells to be mounted on it. The solar cells and wind turbine generates enough energy for the self-sustaining show exhibit and the herbs acts as a carbon sink purifying the surrounding environment. The 115 foot-diameter structure is now considered the world's largest bamboo dome.

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Topics: Design Inspiration, Bay Area Trade show display, Architecture, Inellectual Elegance, Trade show convention, geometric design, Golden Section, Ratios, Proportions, Disruptive Innovation, Sustaining Innovations, Shanghai Pavilion 2010, Tree of Life, Sarmistha Tarafder, Elegant design

Trade show displays: Rythms in Geometry

Posted by sarmistha tarafder on Sep 24, 2010 6:06:00 PM


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Topics: Design Inspiration, Bay Area Trade show display, Exhibit Design, Exhibit Rental, Architecture, applied geometry, Interrelationships of Forms, Geometry, geometric design, flower of life, Golden Section, Root Rectangles, Ratios, Proportions, Rythms, Mies van der Rohe, Sarmistha Tarafder, Industrial design, Regulating lines, Elegant design, Lounge settings, Island Exhibits



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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!