Brand Design, Brand Marketing and Brand Psychology

Booth Design: The Art of Attracting Attendees!

Posted by sarmistha tarafder on Nov 2, 2012 11:32:00 AM

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Topics: Graphic Design, Tradeshow booth design, Hanging Structure, Hanging Sign, Trade show Trends, Trends in Booth Design, John Sterling, pre-show promotions, Sarmistha Tarafder, Trade Show Marketing, Skyline Bay Area, Trency Booth Desgign

Art of Creativity: Intent on Insight

Posted by sarmistha tarafder on Sep 11, 2012 6:53:00 PM

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Topics: Design Tips, Graphic Design, Art and nature Inspiration, Art and Design, Art of Presentation, Exhibition Booth Design, Intellectual design, Sarmistha Tarafder, Art of Creation, Design Principles, Elegant design, Art of Thinking, Inspiration 2012, Insight and creativity

Create Creativity. Being in the Flow.

Posted by sarmistha tarafder on Jul 16, 2012 1:10:00 PM

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Topics: Graphic Design, Art and Design, Architectural Display Signs, Mihaly Csikszentmihalyi, James Webb, Sarmistha Tarafder

Color: The Occult Power of Communication!

Posted by sarmistha tarafder on May 24, 2012 3:19:00 PM

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Topics: Graphic Design, Trade Show Exhibits, Trade Show Graphics, Communication Arts, Color, Brand Colors, Color inspiration, Color Marketing Group (CMG), Zara Stender, DDI, The Language of Color, Sarmistha Tarafder, Trade show exhibit design

Art of Communication: Flowering of Visual Content Creation!

Posted by sarmistha tarafder on Apr 10, 2012 5:45:00 PM

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Topics: Graphic Design, Trade Show Graphics, Art and nature Inspiration, Art and Design, Art of Business, Art of Marketing, Visual Marketing, Sarmistha Tarafder, Art of Creation

Booth Lounging: Tangerine Tango in the Year of the Dragon!

Posted by sarmistha tarafder on Mar 26, 2012 3:16:00 PM

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Topics: Graphic Design, Trade Show Graphics, Tradeshow booth design, Art of Business, Art of Presentation, Color, Picturescape, Trade Show Tonic, Modular Booth Design, Tangerine Tango, Envoy, Year of the Black Dragon, PMS color matching system, Fire and water, Linear Booth Design, Sarmistha Tarafder, Skyline Bay Area, Art of Creation, Trade show design 2012, Inspiration 2012

Trade Show Booth Design: The Diversification Dividend!

Posted by sarmistha tarafder on Mar 13, 2012 5:48:00 PM



In the summer of 2007, the US stock market plummeted by 5%. In the same week FTSE lost about 5.6%, Israeli TA 25 Index dripped 7% and Australia exchange shed 3%. This was mirrored across the global stock markets. Singapore, Hong Kong, South Korea, India and China all followed suit. As the financial instruments of the developing and the developed countries have started to look alike "we have voluntarily narrowed our options to the point of jeopardizing our ability to survive."

Nature, does not condone singularity. It leads to extinction.

Rebecca Costa in her book, The Watchman's Rattle: Thinking Our Way Out of Extinction, says, in evolutionary terms, diversity acts like a genetic insurance policy—to guard against the complete eradication of species. This is reason why there are  17,500 species of butterflies in the world, and around 750 species in the United States (Encyclopedia Smithsonian). A species that develops a broad range of characteristics and behaviors—wide diversity—increases its odds of surviving a broad range of environmental challenges. In December 2004, when the great Tsunami claimed more than 150,000 lives, the stone age tribes of the Andaman and Nicobar islands escaped unscathed because they took to the forests and higher ground well in time.

Dr. Yaneer Bar-Yam of Harvard University exposes the critical role diversity plays as complexity in business grows: "A system performs well in facing complex challenges when it has high variety. We can understand this in the case of the modern economy and technological and corporate innovation." The greater the diversity of ideas, products and services, the more effectively businesses can respond to dramatic shifts and changes. For that reason, Apple has products that ranges from defining nano life style to the dream machines of the 3D designers and artists. For that very same reason, the latitude of Skyline products range from extreme portability to custom modularity and not to mention more than 30 elastic product lines in-between. For that very same reason, exhibit designers of our times should incorporate the essence of the brand in the visuals, architecture and of course, need-less to say in the interactivity that is the hallmark of face-face-marketing.

Socio-biologists confirm that some 5 million years ago, with the development of two-legged locomotion, our brains experienced intricate adaptation to an "avalanche of new sensory complexity". If that is true, we are yet again undergoing paramount  changes in the frontal cortex, the area that processes complexity. We are on for an interesting ride!

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Topics: Graphic Design, Trade Show Graphics, Art and nature Inspiration, Art of Business, Art of Marketing, Hanging Sign, Booth Design Lounge, Trade Show Tonic, Modular Booth Design, Rebecca D. Costa: The Watchman's Rattle, Modern Booth, Extreme Portable Displays, Sarmistha Tarafder, Island Booth Design, Art of Thinking

Art of Marketing: Targeting Personas

Posted by sarmistha tarafder on Feb 20, 2012 6:06:00 PM

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Topics: Graphic Design, Trade Show Graphics, Art of Business, Art of Marketing, Sarmistha Tarafder

Art of Survival: The Mastery of Story Telling.

Posted by sarmistha tarafder on Jan 19, 2012 10:40:00 AM

 

 

In the words of the historian philosopher, Thomas Berry: "We are not just passing into another historical period or another cultural modification.......But more specifically we are terminating the last 65 million years of life development." He says, it's all a question of story. "The old story, the account of how the world came to be and how we fit into it is no longer effective. Yet we have not learned the new story."

 

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Topics: Design Tips, Graphic Design, Art and nature Inspiration, Art and Design, Art of Business, Brand Design, Inspiration, Intellectual design, Creative Marketing, Annette Simmons, The Story Factor, Brian Tracy, Thomas Berry, Tom Durel, Type 1 civilization, story telling in a trade show setting, Enchantment, Sarmistha Tarafder, Art of Creation, exhibit deisgn trends 2012, Art of Thinking

Art of Thinking: The Critical | Creative Dichotomy

Posted by sarmistha tarafder on Dec 8, 2011 1:06:00 PM

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Topics: Graphic Design, Art and nature Inspiration, Art and Design, Art of Business, Art of Presentation, Inspiration, Right Brain, Art of Thinnking, Roger Martin, Roman emperor Marcus Aurelius, Left Brain, Eric Lewis, Sarmistha Tarafder, Art of Creation, Art of Ancient Wisdom, Art of Leadership

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!