Brand Design, Brand Marketing and Brand Psychology

Being Different: The Dominant Differentiator!

Posted by sarmistha tarafder on Apr 25, 2012 3:17:00 PM

It is a striking irony that in a bio-diverse planet such as ours we thrive on the competitive herd mentality of trying "to fit in". We like to play it safe. We like to trod the path that have been traveled ten thousand times. We have forsaken the imaginative spirit of David Livingstone to be "the creatures of the commonplace, the slaves of the ordinary". The best we can do is "new and improved" of the same old stuff. For example, the daily staple jeans: we have a choice of high rise, low rise, classic rise, boot cut, straight cut, wide leg, skinny flair and more of the same. In vain, we do not think about fabricating jeans that will interact with the atmospheric conditions to provide optimum wearing experience. The technology is there yet the imagination and the capital to take it to this level is sure lacking!

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Topics: Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Idea Brands, Booth Design Inspiration, Sarmistha Tarafder, Know your Target Audience, S Portable Display Booths, Brand Power, Brand, Harvard Business School, Globalization 4.0, Brand virtue, Branding, "Different", Youngme Moon

Dynamic Bedfellows: High Design and Shrewd Business Acumen

Posted by sarmistha tarafder on May 16, 2011 2:37:00 PM

"ABUNDANCE, ASIA and AUTOMATION" has brought us to the doorstep of Conceptual Age. Prosperity, Technology and Globalization has presented us with the paramount challenge: How do we make our products and services shine?

The simple answer is Upscale Design for Common Commodities.

Ben Evans, director of London Design Festival said: "Design and creativity are one of the key competitive advantages, companies in developing economies can have. In the future it will probably the only one that they have left."

The same sentiment is shared by Robert Hayes, professor emiritus at Harvard Business School: "Fifteen years ago companies competed on price. Now, it's quality. Tomorrow it's design."
And now, it is morphing to design by data.

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Topics: Pop up displays, Art and nature Inspiration, Art and Design, Art of Business, Brand Design, Brand Potential, mindset, Paola Antonelli, Ben Evans, John Heskett, Robert Hayes, Sarmistha Tarafder, Conceptual Age, Brand Power, Harvard Business School, Characteristics of Famous Brands



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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!