Brand Design, Brand Marketing and Brand Psychology

BRAND MARKETING — WORDS IN THE world of TECH MAYHEM

Posted by sarmistha tarafder on Jul 7, 2016 3:35:36 PM

 

In a culture of visual and technological mobocracy, we have forgotten the power of words. Sad isn't it?

Yet, the greatest of the great were always aware of the strength of the words. And they harnessed it with superior charm and considerable acumen.

Most of us would agree that, Nelson Mandela is an icon of freedom and a powerhouse of forgiveness and statesmanship. However, did you know that, during his prison days, it was unlawful even to quote him (for the fear of massive uprising). And, here is why?

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Topics: Brand Perception, Idea Brands, Sarmistha Tarafder, Branding, Value Brand

Change, Challenge and Charge Your Brand Marketing - PART 3   [TAKE CHARGE]

Posted by sarmistha tarafder on Oct 7, 2015 3:32:56 PM

 

Sometime, about 400,000 years ago, our ancestors mastered fire. This phenomenal breakthrough changed our diets, extended our days, unleashed our imaginations and inspired us to ponder about the heavens.

Today, our world is very different. We live in flattened world - both metaphorically and psychologically. Our body and mind has never, ever been so fragmented before. Our body remains in physical space, while the brain travels in a virtual space that is both nowhere and everywhere at once. Our nervous system is getting bombarded by this pool of data, which is not influenced "just by the environment—as was the case for millennia—but abstractly, virtually."

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Topics: Brand Marketing, Idea Brands, Brand Power, Branding, PaloAlto Networks, Sephora BeautyTalk, Avon Cancer Walk

Island Booth Design Ideas: United We Evolve, Divided We Accomplish!

Posted by sarmistha tarafder on Jun 11, 2013 12:26:00 PM

The common phrase, "united we stand, divided we fall" has long been used by nations and leaders to inspire people in presence of clear and imminent danger. However, when it comes to laying out the floor plan for your trade show booth design in a limited space (e.g 20' x 30' as shown above), distinctly dividing the floor space in to two unique areas, 'Love' and 'Work' might be a good idea to propel your brand into action.
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Topics: Brand Marketing, Exhibit Design, Cool tade show booth ideas, Creative Exhibition Booth Design, Hanging Display Banners, Booth Flooring, 21st century, Architecture, Innovation Design, Brand Design, Brand Potential, Hanging Structure, Display Show Design, Art of Presentation, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, Art of Marketing, Hanging Sign, Booth Design Lounge, Idea Brands, Booth Design Inspiration, Architectural Display Signs, Communication Arts, 2013 Design Trends, Sarmistha Tarafder

Being Different: The Dominant Differentiator!

Posted by sarmistha tarafder on Apr 25, 2012 3:17:00 PM

It is a striking irony that in a bio-diverse planet such as ours we thrive on the competitive herd mentality of trying "to fit in". We like to play it safe. We like to trod the path that have been traveled ten thousand times. We have forsaken the imaginative spirit of David Livingstone to be "the creatures of the commonplace, the slaves of the ordinary". The best we can do is "new and improved" of the same old stuff. For example, the daily staple jeans: we have a choice of high rise, low rise, classic rise, boot cut, straight cut, wide leg, skinny flair and more of the same. In vain, we do not think about fabricating jeans that will interact with the atmospheric conditions to provide optimum wearing experience. The technology is there yet the imagination and the capital to take it to this level is sure lacking!

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Topics: Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Idea Brands, Booth Design Inspiration, Sarmistha Tarafder, Know your Target Audience, S Portable Display Booths, Brand Power, Brand, Harvard Business School, Globalization 4.0, Brand virtue, Branding, "Different", Youngme Moon

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!