Brand Design, Brand Marketing and Brand Psychology

Design NON-THINKING: The Muse Methodology

Posted by sarmistha tarafder on Mar 2, 2017 5:36:43 PM

 

THE PAIN OF EFFORT

The saying goes 'no pain, no gain'. As designers and as creators we are told that in order to achieve something you have to travel the path of pain and peril. There is no other way out.

The lords and the ladies of self-help proclaim the merits of discipline, focus and the steadfast firmness of human will. They lay out 5 step program or 10 step methodology, explaining how its is done. And they say, you have to keep at it and keep at it, to be any good. But does it really help? Findings are mixed at the best — the disastrous outcome of of New Years' goal in general and the failed strategy behind those hard goals setting are a sad testament to our human will.

I believe, the problem lies in this rote method. 'Keep doing', 'Keep working'. And, you will succeed. This may work for a while, but definitely not sustainable for the long haul.

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Topics: Design Inspiration, Bay Area Trade show display, Trade show booth, contemporary space design, Architecture, Inspiration, Michelangelo, Nelson Mandela, Joseph Cambell, Homer, John Milton, Richard Branson, Muse, Odyssey and Illiad, Envoy Booth, Sarmistha Tarafder, S Portable Display Booths

Art of Survival: The Mastery of Story Telling.

Posted by sarmistha tarafder on Jan 19, 2012 10:40:00 AM

 

 

In the words of the historian philosopher, Thomas Berry: "We are not just passing into another historical period or another cultural modification.......But more specifically we are terminating the last 65 million years of life development." He says, it's all a question of story. "The old story, the account of how the world came to be and how we fit into it is no longer effective. Yet we have not learned the new story."

 

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Topics: Design Tips, Graphic Design, Art and nature Inspiration, Art and Design, Art of Business, Brand Design, Inspiration, Intellectual design, Creative Marketing, Annette Simmons, The Story Factor, Brian Tracy, Thomas Berry, Tom Durel, Type 1 civilization, story telling in a trade show setting, Enchantment, Sarmistha Tarafder, Art of Creation, exhibit deisgn trends 2012, Art of Thinking

Art of Thinking: The Critical | Creative Dichotomy

Posted by sarmistha tarafder on Dec 8, 2011 1:06:00 PM

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Topics: Graphic Design, Art and nature Inspiration, Art and Design, Art of Business, Art of Presentation, Inspiration, Right Brain, Art of Thinnking, Roger Martin, Roman emperor Marcus Aurelius, Left Brain, Eric Lewis, Sarmistha Tarafder, Art of Creation, Art of Ancient Wisdom, Art of Leadership

Polaroid Booth Design: Marketing Magnificence of Lady Gaga!

Posted by sarmistha tarafder on Nov 22, 2011 6:50:00 PM

Commanding over 10 million Twitter followers and over 33 million Facebook fans, Lady Gaga, is also the creative tour-de-force and a key player of the Polaroid team. Her fame is sensational. She gracefully glides between the worlds of technology, music, artistry and marketing. She is the fearless, daring marketing scientist that we all applaud and strive for!
As [trade show] marketers, we are constantly working to leave behind a blazing trail in a crowded industry. Lady Gaga was trying to do the same thing in the over-crowded music industry. Gaga won where others lost.

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Topics: Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Art and nature Inspiration, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Trade Fair Design, Booth Flooring, Art of Presentation, Inspiration, Booth Design trends 2011, Creative Marketing, bizarre design, Trade show interactive, Beautiful Booth, Polaroid Booth design, Lady Gaga, trade show technology, Sarmistha Tarafder, Art of Creation, trade show exhibiting

Encounter with the Unconscious: The Art of Surrealism

Posted by sarmistha tarafder on Nov 1, 2011 5:04:00 PM

The avant-garde movement in art and literature of the 20th-century that sought to release the creative potential of the unconscious mind, for example by the irrational juxtaposition of images is often termed as surrealism.

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Topics: Graphic Design, Trade Show Graphics, Trade show booth, Inspiration, Surrealism, Muse, Sarmistha Tarafder, Ideas at work, S Portable Display Booths

Exhibit Design: Opulent Orange

Posted by sarmistha tarafder on Sep 19, 2011 12:25:00 PM

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Topics: Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Silicon valley trade show booth design, Display Show Design, Inspiration, Booth Design trends 2011, Trade show lounge, Trade show convention, Trade Show Exhibit, Beautiful Booth, Exhibition colors in harmony, Psycology of Color, Modular Exhibition Innovation, Sarmistha Tarafder, Art of Creation

Negotiating the Neurons of Neuromarketing

Posted by sarmistha tarafder on Sep 7, 2011 12:00:00 PM

Before moving forward, take a look at the above illustration.
Take your time. What do you think it is?

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Topics: Trade Show Graphics, Tradeshow booth design, Art and Design, Brand Design, Inspiration, Creative Marketing, Neuromarketing, Sarmistha Tarafder, Art of Creation, Creativity

Chimera of Creativity: Inspiration or Enterprise?

Posted by sarmistha tarafder on Aug 29, 2011 3:21:00 PM

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Topics: Graphic Design, Art and Design, Inspiration, Consciousness, Creative Marketing, geometric design, Sarmistha Tarafder, Art of Creation, Creativity, Thomas Edison, Nicola Tesla

The Battle for Innovation: How do you win it?

Posted by sarmistha tarafder on Apr 22, 2011 10:13:00 AM

Create like Van Gogh, live like Michelangelo.

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Topics: Design Inspiration, Graphic Design, Trade Show Graphics, Art and nature Inspiration, Art and Design, Art of Business, Innovation Design, Inspiration, Inellectual Elegance, Intellectual design, Creative Marketing, Michelangelo, Create like Van Gogh, live like Michelangelo, Vincent van Gogh, Corning, Frans Johansson, Medici Effect, Sarmistha Tarafder, Ideas at work

Art of Presenting: Influencing the Influencers

Posted by sarmistha tarafder on Apr 1, 2011 5:48:00 PM

As designers for trade shows or any other medium, we are often required to present our ideas across, in a group environment. Our sub-conscious tend to focus on the body language of the decision maker. However, another approach might be to seek out the influencers in the group. The film below attempts to understand the basic ingredients of what makes a person influential in an esoteric way without any metric analysis. It explores the concept of the role that influencers play.

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Topics: Trade show booth, Innovation Design, Inspiration, Inellectual Elegance, Influencers, Sarmistha Tarafder

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!