Brand Design, Brand Marketing and Brand Psychology

Compelling Booth Design: Create Beyond Limits!

Posted by sarmistha tarafder on Sep 4, 2012 2:37:00 PM



Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. ~ Guy Kawasaki

You trade show booth is your space that you use for sharing knowledge and inspiring conversation. It is a channel for enchantment. It is the space where your brand image is broadcasted. It prompts people to form perceptions about your company and your products. It is reflected in the angles of your product; it is embedded in the curves of your booth architecture, it is pronounced in the stylistic images, the texture of floor that you walk on and the uniqueness of the furniture that you use. The exhibit design is a powerful display of your brand psychology.

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Topics: Trade Show Exhibits, Tradeshow booth design, Art and Design, Art of Business, Architecture, Art of Presentation, Art of Marketing, Booth Design Lounge, Architectural Display Signs, applied geometry, Sarmistha Tarafder, Elegant design, Angled Island Booth, Island Booth Design, Angular Booth Design, Trendy Booth Design, Tribe

Memorable Booth Design: Tempting Textures + Luring Lights

Posted by sarmistha tarafder on Aug 2, 2012 11:43:00 AM

Create a compelling environment. Unleash the memory capsule.

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Topics: Trade Show Exhibits, Trade Show Graphics, Trade show booth, Creative Exhibition Booth Design, custom modular exhibits, Booth Design Inspiration, Architectural Display Signs, Color inspiration, Sarmistha Tarafder, Art of Creation, Creativity, Design Principles, Angled Island Booth, Island Booth Design, Island Exhibits, Trade show exhibit design

Trade Show Booth Design: The Diversification Dividend!

Posted by sarmistha tarafder on Mar 13, 2012 5:48:00 PM



In the summer of 2007, the US stock market plummeted by 5%. In the same week FTSE lost about 5.6%, Israeli TA 25 Index dripped 7% and Australia exchange shed 3%. This was mirrored across the global stock markets. Singapore, Hong Kong, South Korea, India and China all followed suit. As the financial instruments of the developing and the developed countries have started to look alike "we have voluntarily narrowed our options to the point of jeopardizing our ability to survive."

Nature, does not condone singularity. It leads to extinction.

Rebecca Costa in her book, The Watchman's Rattle: Thinking Our Way Out of Extinction, says, in evolutionary terms, diversity acts like a genetic insurance policy—to guard against the complete eradication of species. This is reason why there are  17,500 species of butterflies in the world, and around 750 species in the United States (Encyclopedia Smithsonian). A species that develops a broad range of characteristics and behaviors—wide diversity—increases its odds of surviving a broad range of environmental challenges. In December 2004, when the great Tsunami claimed more than 150,000 lives, the stone age tribes of the Andaman and Nicobar islands escaped unscathed because they took to the forests and higher ground well in time.

Dr. Yaneer Bar-Yam of Harvard University exposes the critical role diversity plays as complexity in business grows: "A system performs well in facing complex challenges when it has high variety. We can understand this in the case of the modern economy and technological and corporate innovation." The greater the diversity of ideas, products and services, the more effectively businesses can respond to dramatic shifts and changes. For that reason, Apple has products that ranges from defining nano life style to the dream machines of the 3D designers and artists. For that very same reason, the latitude of Skyline products range from extreme portability to custom modularity and not to mention more than 30 elastic product lines in-between. For that very same reason, exhibit designers of our times should incorporate the essence of the brand in the visuals, architecture and of course, need-less to say in the interactivity that is the hallmark of face-face-marketing.

Socio-biologists confirm that some 5 million years ago, with the development of two-legged locomotion, our brains experienced intricate adaptation to an "avalanche of new sensory complexity". If that is true, we are yet again undergoing paramount  changes in the frontal cortex, the area that processes complexity. We are on for an interesting ride!

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Topics: Graphic Design, Trade Show Graphics, Art and nature Inspiration, Art of Business, Art of Marketing, Hanging Sign, Booth Design Lounge, Trade Show Tonic, Modular Booth Design, Rebecca D. Costa: The Watchman's Rattle, Modern Booth, Extreme Portable Displays, Sarmistha Tarafder, Island Booth Design, Art of Thinking

Brand Exhibiting: The Socratic Way.

Posted by sarmistha tarafder on Jan 30, 2012 2:07:00 PM

"Can you tell me, Socrates, whether virtue is acquired by teaching or by practice; or if neither by teaching nor practice, then whether it comes to man by nature, or in what other way?"

The year was 350 B.C.E. The day was just like today, one cold sunny afternoon. [I can only imagine!]
Plato, who documented every move of this magical sage writes that Socrates tells Meno that "he not only does not know if virtue can be taught, but does not understand the nature of virtue." Meno shudders, his conviction challenged, he tastes the dialectic method for which Socrates sacrificed his life.

For ages, Socrates has been revered as the grand master of intellectual eloquence and inquiry: the ideal critical thinker. It is not one idea that earned him this seat of distinguished honor. It is his method of questioning and cross-examination of opposing views that leads to illumination of ideas. Engaging in the Socratic Method makes us confident about the experience of questioning anything including our own ideas and beliefs. By constantly asking critical questions, dynamic brands are in a perpetual state of flux. Brands like Southwest Airlines, Zappos, Google, Virgin or Starbucks constantly align themselves to the questions of the times. They are courageously passionate about doing business in a more "virtuous" fashion that brings value to the clients and adds momentum to their balance sheets. Their "brand virtue" goes through the high standards of Socratic questioning time and time again. (“Virtue” is not a term that marketers use, yet as a concept it explains growing consumer expectations toward brands and companies.)

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Topics: Exhibit Design, Trade show booth, Exhibit Rental, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, trade show booth graphics, Dynamic Booth Design, Sarmistha Tarafder, exhibit deisgn trends 2012, Island Booth Design, Brand virtue, Trade show exhibit design, Socrates, Plato, trade show exhibit graphics

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!