"ABUNDANCE, ASIA and AUTOMATION" has brought us to the doorstep of Conceptual Age. Prosperity, Technology and Globalization has presented us with the paramount challenge: How do we make our products and services shine?
The simple answer is Upscale Design for Common Commodities.
Ben Evans, director of London Design Festival said: "Design and creativity are one of the key competitive advantages, companies in developing economies can have. In the future it will probably the only one that they have left."
The same sentiment is shared by Robert Hayes, professor emiritus at Harvard Business School: "Fifteen years ago companies competed on price. Now, it's quality. Tomorrow it's design."
And now, it is morphing to design by data.