Brand Design, Brand Marketing and Brand Psychology

Trade show booth design: The space inside your space

Posted by sarmistha tarafder on Nov 9, 2018 3:59:09 PM

Updated 2022

DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.

 

 

 

THIS IS A BAD TIME TO BE BORING

Setting aside the quickening of time factor, (another expression for another day), the simple truth is, — your clients and your prospects does not feel encouraged to interact with you because, you do not inspire them. More often than not, you have been dishing out half-baked product updates at trade shows, using the same kiosks and booth designs that does not infuse them with any new thoughts, or, nudge them to participate in your presentation, because, you have messaged it with the SOLE FOCUS ON YOUR PRODUCT.

 

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits

Design Trends 2012 and Beyond: A Multi-Generational Experience!

Posted by sarmistha tarafder on May 11, 2012 7:03:00 PM

 

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Topics: Art and nature Inspiration, Art and Design, Art of Business, Hanging Display Banners, Architecture, Hanging Structure, Art of Presentation, Art of Marketing, Hanging Sign, Architectural Display Signs, Trade show Trends, Sarmistha Tarafder, Art of Creation, Lounge settings, Trade show design 2012, Face-to-Face Marketing, Social Marketing, Tiffany Window Dressing, LuciteLux, Rainbow Translucent: CNL Mannequins, Baby Boomers, Gen X, Gen Y

Trade Booth Design Trends: A Walk in the Bizarre

Posted by sarmistha tarafder on Dec 11, 2010 3:00:00 PM


The term bi•zarre |biˈzär| means odd, eccentric and strikingly out of the ordinary. The bizzare is the construct of our creative, nonconformist right brain. It is absolutely absurd, crazy, nonsensical, preposterous. It is unreal. It is wild. It is fanciful. It is the bizzare that creates movements and sets trends. An example is The Dada (movement or more of a non-movement) that began in Zurich in reponse to the insane killings of World War I. The movement was spearheaded by people walking in the bizzare.  Artists, poets, writers, intellectuals all concerted their efforts on anti-war politics by denouncing the prevailing standards in art through anti-art cultural works. Their purpose was to taunt what they considered to be the nonsensical nationalism, rationalism, materialism and any other -ism which they felt had contributed to a senseless war. An example of the outrageous Dada art is the painting of Mona Lisa with a mustache by Marcel Duchamp.

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Tradeshow booth design, Exhibit Rental, Art and nature Inspiration, Hanging Display Banners, Architecture, Innovation Design, Brand Design, Trade Show Exhibit, bizarre design, Usage of textures, Surrealism, avant-garde, downtown music, Nouveau réalisme, pop art, Fluxus, punk rock. Douglas Adams, bizarre universe, Dada movement, Sarmistha Tarafder, Industrial design, Visual merchandising, Elegant design, Lounge settings

PURPOSEFUL DESIGN: Deliberation of December

Posted by sarmistha tarafder on Dec 3, 2010 3:12:00 PM

 

In Latin, December means the tenth month. History dictates that in 700 BC, the Roman King Numa Pompilius moved the beginning of the year from March and added January and February.

From here on, the nameless dark stretch contributed to the 12 month Gregorian calendar as we now know it.

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Art and nature Inspiration, Hanging Display Banners, Architecture, Innovation Design, applied geometry, Inellectual Elegance, Interrelationships of Forms, Intellectual design, Trade show lounge, Principles of Design, Ratios, Proportions, Sustaining Innovations, color white, contemporar space design, Usage of textures, Sarmistha Tarafder, Industrial design, Regulating lines, Visual merchandising, Elegant design, Pendant Lights, Lounge settings, Island Exhibits

Trade show displays: Rythms in Geometry

Posted by sarmistha tarafder on Sep 24, 2010 6:06:00 PM

  

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Topics: Design Inspiration, Bay Area Trade show display, Exhibit Design, Exhibit Rental, Architecture, applied geometry, Interrelationships of Forms, Geometry, geometric design, flower of life, Golden Section, Root Rectangles, Ratios, Proportions, Rythms, Mies van der Rohe, Sarmistha Tarafder, Industrial design, Regulating lines, Elegant design, Lounge settings, Island Exhibits

Trade show displays: Creating an Illusion

Posted by sarmistha tarafder on Jul 29, 2010 12:52:00 PM

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Topics: Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Exhibit Rental, Hanging Display Banners, Sarmistha Tarafder, Lounge settings, Island Exhibits

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!