Brand Design, Brand Marketing and Brand Psychology

Art of Captivity: Odyssey in Opposites

Posted by sarmistha tarafder on Jul 30, 2011 10:52:00 AM

After an unsuccessful siege of 9 years the The Trojan War was over. Odysseus had successfully deceived the enemy into bringing the colossal wooden horse into the city of Troy. Captivated
by the size of this magnanimous horse the Trojans pulled the horse into their city walls as a victory trophy. That night Troy was sacked and the Trojans were massacred. The object of their intrigue turned out to be their inevitable destiny in violence and captivation. It was in the design of this massive scaled horse that the Trojan War was won. It is a phenomenal example of how opposites (big and small, muscle and mind, life and lifeless) come into play to achieve the necessary outcome. It is also an interesting lesson in the duality of our existence.Interestingly enough, it was love and beauty that launched this decade of hate and war. As Christopher Marlowe, the Elizabethan poet, says of Helen of Troy:

"Was this the face that launch'd a thousand ships
And burnt the topless towers of Ilium?
Sweet Helen, make me immortal with a kiss."

It is in the "opposites" that creativity sprouts, that an idea gains momentum and manifests itself in form. My favourite poet and mystic, Jalauddin Rumi writes:

"God created suffering and heartache so that
 joyful-heartedness might appear through its opposite.
 Hence hidden things become manifest through
 opposites. But since God has no opposite, He remains hidden.
 For the sight falls first upon light, then upon
 color: Opposites are made manifest through opposites, like
 white and black. .........

Know that form springs from meaning as the
 lion from the thicket, or as voice and speech from thought.
 Form was born from speech and then died. It
 took its wave back to the sea.
 Form comes out from Formlessness: Then it
 returns, for "unto Him we are returning"

Make "opposites" an integral part of your art and design. It commands captivity and creates unity. It is what draws the viewer's eye into the canvas and helps movement in the space. Just the right amount of "opposites" engages the viewers' participation in comparing various elements of the work. The viewer sees the light and shadows of a painting, wide lines and thin lines, light-weight forms and heavy forms, filled spaces and unfilled spaces and so forth. Use size, value, color,  type, texture, shape, alignment, direction, movement to take charge of the "opposites".

Mastering "opposites" is a lifelong pilgrimage that involves interpretation of functions, both tangible and intangible, physical, and  psychological.

"For is and is-not come together;
 Hard and easy are complementary;
 Long and short are relative;
 High and low are comparative;
 Pitch and sound make harmony;
 Before and after are a sequence.".......  Lao Tzu, translated by Raymond R. Blakney. 

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Topics: Design Inspiration, Graphic Design, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, mindset, Lao Tzu, Christoper Marlowe, Sarmistha Tarafder, Art of Creation, Creativity, Design Principles

Dynamic Bedfellows: High Design and Shrewd Business Acumen

Posted by sarmistha tarafder on May 16, 2011 2:37:00 PM

"ABUNDANCE, ASIA and AUTOMATION" has brought us to the doorstep of Conceptual Age. Prosperity, Technology and Globalization has presented us with the paramount challenge: How do we make our products and services shine?

The simple answer is Upscale Design for Common Commodities.

Ben Evans, director of London Design Festival said: "Design and creativity are one of the key competitive advantages, companies in developing economies can have. In the future it will probably the only one that they have left."

The same sentiment is shared by Robert Hayes, professor emiritus at Harvard Business School: "Fifteen years ago companies competed on price. Now, it's quality. Tomorrow it's design."
And now, it is morphing to design by data.

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Topics: Pop up displays, Art and nature Inspiration, Art and Design, Art of Business, Brand Design, Brand Potential, mindset, Paola Antonelli, Ben Evans, John Heskett, Robert Hayes, Sarmistha Tarafder, Conceptual Age, Brand Power, Harvard Business School, Characteristics of Famous Brands



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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!