During the launch of Levi's Curve ID jeans in 2010, Levis launched a 5 week integrated marketing campaign that touched on experiential marketing, social media and outdoor events in shopping malls and city centers throughout the UK.
Brand ambassadors for Levi's encouraged women to find their perfect curve jeans shape in-store for the chance to win a £1000 Levi's shopping spree. The idea behind the campaign was to drive long-term engagement with the brand and needless to say it was a stroke of marketing genius that has been reaping phenomenal results.
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Topics:
Art and nature Inspiration,
Art and Design,
exhibit deisgn trends 2011,
Booth Design Inspiration,
Trade Show Exhibit,
Color inspiration,
3-side open booth design,
Serpentine booth design,
Sarmistha Tarafder,
Modern Booth Design,
Trade show design 2012,
Trade show exhibit design
Topics:
Design Inspiration,
Art and nature Inspiration,
contemporary space design,
Art and Design,
Brand Potential,
Art of Presentation,
Booth Design for Trade Shows,
Booth Display Design,
Trade show Trends,
Sarmistha Tarafder,
Art of Creation,
Modern Booth Design,
Design Principles,
Ideas at work,
exhibit deisgn trends 2012,
Lighting Design,
James Turrell,
Bruno Zevi,
Le Corbousier
Lounges have now gained tremendous momentum in the design of trade show exhibit spaces and special events. Dedicated sitting spaces are now integral part of design directives. These areas are resolute in providing a communicative approach to information exchange and information gathering. In today's era of viral marketing and virtual interacting, it is a featured highlight of face to face marketing. When 46% of executive decision makers make purchase decisions while attending a show and 51% of executive decision maker requested that a sales representative visit their company after the show and get this: 95% of the executive decision makers meet with their current suppliers at a trade show it is only makes sense to promote the right kind of atmospheric conditions that fosters such conversation. And a lounge does exactly that. It is a luxurious conclave where talent meets target.
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Topics:
Trade Show Exhibits,
Trade Show Graphics,
Silicon valley trade show booth design,
Art and nature Inspiration,
contemporary space design,
Cool tade show booth ideas,
Creative Exhibition Booth Design,
Art and Design,
Art of Business,
Trade Fair Design,
Display Show Design,
custom modular exhibits,
Custom Modular Trade show Booth,
trade show booths,
Competitive Intelligence,
Trade show lounge,
Trade show convention,
Trade Show Exhibit,
Creative Marketing,
Sarmistha Tarafder,
Trade Show Marketing,
Art of Creation,
Creativity,
trade show exhibiting,
Trade Show Displays,
Modern Booth Design
