Brand Design, Brand Marketing and Brand Psychology

Multisensory Brand Exhibiting: Raise Response, Register Retention

Posted by sarmistha tarafder on Apr 24, 2013 12:20:00 PM

Ask yourself this question: What has been your best-ever brand experience?

Maybe it was staying at the Belagio Hotel - the multi-colored, multi-shaped large hand-blown glass flower ceiling in their signature lobby, or perhaps owning your first iPad - the thrill of opening the package and the anticipation of accessing world wisdom in the palm of your hands. Or simply a vivid memory of opening a cold Coke on a hot day - the ultimate satisfaction of quenching your primal thirst!

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Topics: Exhibit Design, Tradeshow booth design, trade show booths, Multisensory Brand Exhibiting, Trade shows, modular exhibits, Sarmistha Tarafder

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About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!