Brand Design, Brand Marketing and Brand Psychology

Modern Booth Design: Art of Enticement!

Posted by sarmistha tarafder on Jan 18, 2013 12:23:00 PM


We are living in exciting times. The concept of traditional marketing is being challenged every day. Fresh waves of ideas are consistently hitting the shores. The blogosphere is inundated with articles describing the fact that brand equity cannot be linked to actual firm equityor any other recognized financial metric. There is a huge uproar that in a world infused with social-media madness; "traditional marketing and sales not only doesn't work so well, it doesn't make sense." A lot of speculation rolls around the market place as to what is going to replace the old medium; new possibilities of peer influence-based, community-oriented marketing hold much greater promise for creating sustained growth through authentic customer relationships.”

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Topics: Trade Show Exhibits, Tradeshow booth design, Art and Design, Art of Presentation, Art of Marketing, Persuasion Marketing, Trends in Booth Design, Art of Enticement, Sarmistha Tarafder, Art of Creation, Trendy Booth Design

Art of Persuasion: Ethos | Pathos | Logos

Posted by sarmistha tarafder on Nov 26, 2012 1:26:00 PM

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Topics: Persuasion Marketing, Sarmistha Tarafder, Trendy Booth Design

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!