Brand Design, Brand Marketing and Brand Psychology

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Dec 14, 2018 3:54:30 PM

 

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Trade show booth, Bay Area Trade show display, Graphic Design, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Elegant design, Architecture, Ratios, Proportions, Product Design, Trade Show Exhibit, Silicon valley trade show booth design, Principles of Design

Trade show booth design: The space inside your space

Posted by sarmistha tarafder on Nov 9, 2018 3:59:09 PM

 

DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.

 

 

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits

Art of Business: Seduction of Suggestion

Posted by sarmistha tarafder on Feb 20, 2017 12:47:47 PM

 

seduction IS THE ONLY ART THAT STOOD THE TEST OF TIME

LET's face IT — WE ALL LOVE TO BE SEDUCED

Some of us are implicit about it and others are a tad bit explicit about it. We all long for this sense of restlessness that drives us to do deeds that are socially not quite the norm and culturally not quite acceptable. Here is what the master seducer have to say about seduction.

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Topics: Design Inspiration, Design Tips, Sarmistha Tarafder, Graphic Design, Pop up displays, Portable Display Booths, Pop up displays, Leonardo da vinci, Trade Show Marketing, Exhibition Booth Design, Creative Exhibition Booth Design, Booth Design trends 2011, Mathew May, Sfumto, Appli iphone, Art and Design, Art of Business

Dynamic Bedfellows: High Design and Shrewd Business Acumen

Posted by sarmistha tarafder on May 16, 2011 2:37:00 PM

"ABUNDANCE, ASIA and AUTOMATION" has brought us to the doorstep of Conceptual Age. Prosperity, Technology and Globalization has presented us with the paramount challenge: How do we make our products and services shine?

The simple answer is Upscale Design for Common Commodities.

Ben Evans, director of London Design Festival said: "Design and creativity are one of the key competitive advantages, companies in developing economies can have. In the future it will probably the only one that they have left."

The same sentiment is shared by Robert Hayes, professor emiritus at Harvard Business School: "Fifteen years ago companies competed on price. Now, it's quality. Tomorrow it's design."
And now, it is morphing to design by data.

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Topics: Sarmistha Tarafder, Pop up displays, Brand Power, Brand Design, Brand Potential, Characteristics of Famous Brands, Art and nature Inspiration, Art and Design, Art of Business, mindset, Paola Antonelli, Ben Evans, Conceptual Age, John Heskett, Robert Hayes, Harvard Business School

Trade Show Design Deadlines: Tryst with Fear.

Posted by sarmistha tarafder on Feb 5, 2011 1:17:00 PM

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Topics: Exhibit Design, Sarmistha Tarafder, Bay Area Trade show display, Graphic Design, Portable Display Booths, Exhibit Rental, Pop up displays, Positive Thinking, Art and nature Inspiration, Inspiration, Deadlines, Fear, Love, Exhibition Booth Design, Trade Fair Dessign

Trade Booth Design Trends: A Walk in the Bizarre

Posted by sarmistha tarafder on Dec 11, 2010 3:00:00 PM


The term bi•zarre |biˈzär| means odd, eccentric and strikingly out of the ordinary. The bizzare is the construct of our creative, nonconformist right brain. It is absolutely absurd, crazy, nonsensical, preposterous. It is unreal. It is wild. It is fanciful. It is the bizzare that creates movements and sets trends. An example is The Dada (movement or more of a non-movement) that began in Zurich in reponse to the insane killings of World War I. The movement was spearheaded by people walking in the bizzare.  Artists, poets, writers, intellectuals all concerted their efforts on anti-war politics by denouncing the prevailing standards in art through anti-art cultural works. Their purpose was to taunt what they considered to be the nonsensical nationalism, rationalism, materialism and any other -ism which they felt had contributed to a senseless war. An example of the outrageous Dada art is the painting of Mona Lisa with a mustache by Marcel Duchamp.

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Topics: Exhibit Design, Design Inspiration, Sarmistha Tarafder, Tradeshow booth design, Lounge settings, Bay Area Trade show display, Trade Show Exhibits, Exhibit Rental, Trade Show Graphics, Hanging Display Banners, Pop up displays, Elegant design, Industrial design, Architecture, Trade Show Exhibit, Visual merchandising, Innovation Design, Brand Design, Art and nature Inspiration, Usage of textures, avant-garde, downtown music, Surrealism, Nouveau réalisme, pop art, Fluxus, punk rock. Douglas Adams, bizarre universe, bizarre design, Dada movement

PURPOSEFUL DESIGN: Deliberation of December

Posted by sarmistha tarafder on Dec 3, 2010 3:12:00 PM

 

In Latin, December means the tenth month. History dictates that in 700 BC, the Roman King Numa Pompilius moved the beginning of the year from March and added January and February.

From here on, the nameless dark stretch contributed to the 12 month Gregorian calendar as we now know it.

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Pendant Lights, Trade show lounge, Lounge settings, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Pop up displays, Island Exhibits, Trade Show Graphics, Hanging Display Banners, Elegant design, applied geometry, Industrial design, Architecture, Ratios, Proportions, Interrelationships of Forms, Regulating lines, Visual merchandising, Sustaining Innovations, Innovation Design, Inellectual Elegance, Intellectual design, Principles of Design, color white, contemporar space design, Art and nature Inspiration, Usage of textures

Trade Show Booth Design: A Perfect Thanksgiving!

Posted by sarmistha tarafder on Nov 23, 2010 7:02:00 PM

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Topics: Design Inspiration, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Pop up displays, applied geometry, Trade Show Exhibit, S Portable Display Booths, Innovation Design, Inellectual Elegance, Intellectual design, Brand Design, Brand Potential, Perfect Thanksgiving

Trade Show Design: The Brand Potential

Posted by sarmistha tarafder on Oct 22, 2010 10:43:00 AM

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Graphic Design, Trade show convention, Trade Show Exhibits, Exhibit Rental, Trade Show Graphics, Booth Flooring, Retractable Banner Stands, Pop up displays, 21st century, Regulating lines, Trade Show Exhibit, S Portable Display Booths, Silicon valley trade show booth design, Brand Power, Brand, Brand Design

Trade Show Exhibit Bay Area: Intellectual Elegance

Posted by sarmistha tarafder on Oct 16, 2010 1:25:00 PM

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Trade show convention, Exhibit Rental, Hanging Display Banners, Pop up displays, 21st century, geometric design, Industrial design, Silicon valley trade show booth design, Inellectual Elegance, Einstein's God, Goethe, Intellectual design

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!