WHY SHOULD I CARE?
HOW WILL IT BETTER MY LIFE?
With more than 250,000 new products launched globally each year, chances are you are likely to fail in this grand endeavour, if you do not chalk out a path that is going to lead you to success. Lynn Dornblaser, an analyst at market research firm Mintel who tracks new products, says that 85% to 95% of new product launches usually go bust.
But, that does not mean yours have to... if it is done right.Read More