Brand Design, Brand Marketing and Brand Psychology

What the heck is Return on Attention?

Posted by sarmistha tarafder on Feb 6, 2015 2:10:00 PM

As Seth Godin rightfully puts it, "The cost of inventing, prototyping, manufacturing and especially advertising a new thing, concept, service or organization is a tiny fraction of what it used to be. In some industries, you can do it for 1% of what it used to cost."

 

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Topics: Graphic Design, Brand Marketing, Trade Fair Design, Brand Perception, Sarmistha Tarafder, Marketing, Return on Attention, John Hagel

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!