Brand Design, Brand Marketing and Brand Psychology

Design NON-THINKING: The Muse Methodology

Posted by sarmistha tarafder on Mar 2, 2017 5:36:43 PM

 

THE PAIN OF EFFORT

The saying goes 'no pain, no gain'. As designers and as creators we are told that in order to achieve something you have to travel the path of pain and peril. There is no other way out.

The lords and the ladies of self-help proclaim the merits of discipline, focus and the steadfast firmness of human will. They lay out 5 step program or 10 step methodology, explaining how its is done. And they say, you have to keep at it and keep at it, to be any good. But does it really help? Findings are mixed at the best — the disastrous outcome of of New Years' goal in general and the failed strategy behind those hard goals setting are a sad testament to our human will.

I believe, the problem lies in this rote method. 'Keep doing', 'Keep working'. And, you will succeed. This may work for a while, but definitely not sustainable for the long haul.

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Topics: Design Inspiration, Bay Area Trade show display, Trade show booth, contemporary space design, Architecture, Inspiration, Michelangelo, Nelson Mandela, Joseph Cambell, Homer, John Milton, Richard Branson, Muse, Odyssey and Illiad, Envoy Booth, Sarmistha Tarafder, S Portable Display Booths

Being Different: The Dominant Differentiator!

Posted by sarmistha tarafder on Apr 25, 2012 3:17:00 PM

It is a striking irony that in a bio-diverse planet such as ours we thrive on the competitive herd mentality of trying "to fit in". We like to play it safe. We like to trod the path that have been traveled ten thousand times. We have forsaken the imaginative spirit of David Livingstone to be "the creatures of the commonplace, the slaves of the ordinary". The best we can do is "new and improved" of the same old stuff. For example, the daily staple jeans: we have a choice of high rise, low rise, classic rise, boot cut, straight cut, wide leg, skinny flair and more of the same. In vain, we do not think about fabricating jeans that will interact with the atmospheric conditions to provide optimum wearing experience. The technology is there yet the imagination and the capital to take it to this level is sure lacking!

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Topics: Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Idea Brands, Booth Design Inspiration, Sarmistha Tarafder, Know your Target Audience, S Portable Display Booths, Brand Power, Brand, Harvard Business School, Globalization 4.0, Brand virtue, Branding, "Different", Youngme Moon

Encounter with the Unconscious: The Art of Surrealism

Posted by sarmistha tarafder on Nov 1, 2011 5:04:00 PM

The avant-garde movement in art and literature of the 20th-century that sought to release the creative potential of the unconscious mind, for example by the irrational juxtaposition of images is often termed as surrealism.

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Topics: Graphic Design, Trade Show Graphics, Trade show booth, Inspiration, Surrealism, Muse, Sarmistha Tarafder, Ideas at work, S Portable Display Booths

Trade show Design: Trend in Contrast and Paradoxes

Posted by sarmistha tarafder on Jan 21, 2011 7:05:00 PM

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Trade Show Graphics, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, contemporary space design, 2011 Tradeshow Trends, Booth Flooring, Color, Trade Show Exhibit, contemporar space design, Textures and Patterns, Skyline Innovative Products, Sarmistha Tarafder, Elegant design, S Portable Display Booths

Trade Show Booth Design: A Perfect Thanksgiving!

Posted by sarmistha tarafder on Nov 23, 2010 7:02:00 PM

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Tradeshow booth design, Trade show booth, Innovation Design, Brand Design, Brand Potential, applied geometry, Inellectual Elegance, Intellectual design, Trade show convention, Trade Show Exhibit, Perfect Thanksgiving, Sarmistha Tarafder, S Portable Display Booths

Trade Show Design: The Brand Potential

Posted by sarmistha tarafder on Oct 22, 2010 10:43:00 AM

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Topics: Design Inspiration, Design Tips, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Booth Flooring, 21st century, Brand Design, Trade show convention, Trade Show Exhibit, Sarmistha Tarafder, Regulating lines, S Portable Display Booths, Brand Power, Brand

A Sunny Afternoon, A Blue Butterfly and Disruptive Innovation

Posted by sarmistha tarafder on Oct 10, 2010 2:34:00 PM


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Topics: Design Inspiration, Retractable Banner Stands, Pop up displays, Innovation Design, Trade Show Exhibit, Product Design, Portable Display Booths, Disruptive Innovation, Sustaining Innovations, Clayton Christensen, Harvard Business, Arrive Portable Display Workstation, Sarmistha Tarafder, Elegant design, S Portable Display Booths

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!