Brand Design, Brand Marketing and Brand Psychology

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Dec 14, 2018 3:54:30 PM

 

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Trade show booth, Bay Area Trade show display, Graphic Design, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Elegant design, Architecture, Ratios, Proportions, Product Design, Trade Show Exhibit, Silicon valley trade show booth design, Principles of Design

Trade Show Exhibiting: Lounging in Cappuccino and Hot Pink!

Posted by sarmistha tarafder on Jan 6, 2012 4:52:00 PM

Lounges have now gained tremendous momentum in the design of trade show exhibit spaces and special events. Dedicated sitting spaces are now integral part of design directives. These areas are resolute in providing a communicative approach to information exchange and information gathering. In today's era of viral marketing and virtual interacting, it is a featured highlight of face to face marketing. When 46% of executive decision makers make purchase decisions while attending a show and 51% of executive decision maker requested that a sales representative visit their company after the show and get this: 95% of the executive decision makers meet with their current suppliers at a trade show it is only makes sense to promote the right kind of atmospheric conditions that fosters such conversation. And a lounge does exactly that. It is a luxurious conclave where talent meets target.

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Topics: Sarmistha Tarafder, Trade show lounge, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Trade Show Exhibit, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Creative Marketing, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Art of Creation, Creativity, Trade Show Marketing, trade show exhibiting, Trade Fair Design, Display Show Design, Competitive Intelligence, Trade Show Displays, trade show booths, custom modular exhibits, Custom Modular Trade show Booth, Modern Booth Design

Modish Trade Show Booth Design: Bend The Trend

Posted by sarmistha tarafder on Oct 17, 2011 5:18:00 PM

 

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Topics: Exhibit Design, Sarmistha Tarafder, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Exhibition Booth Design, exhibit deisgn trends 2011, Trade Fair Design, Exhibition colors in harmony, Envoy Exhibit System

Exhibit Design: Opulent Orange

Posted by sarmistha tarafder on Sep 19, 2011 12:25:00 PM

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Topics: Sarmistha Tarafder, Trade show lounge, Tradeshow booth design, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Trade Show Exhibit, Silicon valley trade show booth design, Inspiration, Booth Design trends 2011, Art of Creation, Psycology of Color, Exhibition colors in harmony, Beautiful Booth, Modular Exhibition Innovation, Display Show Design

Trade Fair Design: The Can, A Brand: An Environmental Leap

Posted by sarmistha tarafder on Jun 6, 2011 5:17:00 PM

The Story of the Aluminum Can.

The aluminum can was fairly content containing the magic potion inside and exhibiting the power of Amazon Açaí berry outside as its prized label. Thanks to the wonder of technology: the can chuckled; "now I can, no pun intended, provide some value to the stressed out robotic race that is always on the look for the next elixir with the promise to cure all that ails them" what a bunch of naive species.

Nonetheless, the can was was happy to be of use. Afterall, once upon a  time it lived lived in the earth crust in the form of Bauxite. It had to wait for billions of years to be mined in either Australia, India, Jamaica or in areas in or around the equator. Once mined, Alumina had to be extracted from Bauxite, electrolyzed in dissolved crystal to generate aluminum metal and then transformed into what we commonly know as the aluminum can. Boy, that was certainly a long journey!

One day the can thought about traveling to the Amazon. It just made sense. It had heard so many stories about the mystical Amazon rainforest. So it mustered up all its strength and proposed it to its master Zola. The master, with a nose for business decided to take it even a step further. Zola thought, wouldn't it be great if we created the Amazon environment in a 10' x 20' linear space, in a trade show market place to introduce our new product to the rest of the world!

The can, the master and the Açaí berry all settled on it.
Not the best, but at least a berry berry big home run for now!

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Topics: Exhibit Design, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Graphic Design, Exhibit Rental, Trade Show Graphics, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Tradeshow Sustainability, 2011 Tradeshow Trends, at-show promotions, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, exhibit deisgn trends 2011, Aluminum Can

Trade show Design: Integrity in "I"

Posted by sarmistha tarafder on Feb 11, 2011 10:11:00 AM

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Topics: Sarmistha Tarafder, Bay Area Trade show display, Trade Show Graphics, applied geometry, Industrial design, Architecture, Regulating lines, Trade Show Exhibit, Innovation Design, Silicon valley trade show booth design, Inellectual Elegance, Intellectual design, Art and nature Inspiration, Inspiration, contemporary space design, Envoy Exhibit System, 2011 Tradeshow Trends, Trade Fair Dessign

Intense + Vivid: Coming on Strong.

Posted by sarmistha tarafder on Jan 14, 2011 3:59:00 PM

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Topics: Color, Sarmistha Tarafder, Trade show lounge, Tradeshow booth design, Trade show booth, Trade Show Exhibits, Island Exhibits, Trade Show Graphics, Hanging Display Banners, Interrelationships of Forms, Trade Show Exhibit, Silicon valley trade show booth design, Art and nature Inspiration, Inspiration, Magenta, Custom Modular Tradeshow exhibit

Trade Show Booth: An experience in Kinetic Sculpture

Posted by sarmistha tarafder on Nov 8, 2010 2:00:00 AM

After having a very successful launch, Envoy is about to set a new benchmark in the avenue of pre-fabricated custom modular exhibits. It empowers trade show exhibitors with the unrivaled advantage of a clean, contemporary look in a lighter-weight system. The design is in keeping with the trend of today's most in demand brands. 

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Topics: Design Inspiration, Sarmistha Tarafder, Trade show booth, Graphic Design, Exhibit Rental, Island Exhibits, 21st century, Geometry, applied geometry, geometric design, Architecture, Ratios, Proportions, Product Design, Silicon valley trade show booth design, Inellectual Elegance, Brand Design, Characteristics of Famous Brands, Golden Ellipse, Golden Proportion

Trade Show Display Design: Brand Lustre amidst Post-Recession Ruins

Posted by sarmistha tarafder on Oct 28, 2010 10:39:00 AM

As we are emerging from the Great Recession of our times, the salient question that is often asked, how important is the brand proposition. BrandZ Research shows as the S&P declined, the value of illustrious brands increased. Over the past 5 years the value of BrandZ Top 100 Global brands have appreciated by 40%. This is striking. To be more analytical, measured against the S&P 500 during the same five-year period, the BrandZ Top 100 Portfolio has grown by 18.5 percent in value compared with a decline of 11.5 percent for the S&P 500. What is it about indestructible brands that transcends price and perception even during the challenging times? Of the various features below, the heritage factor comes across strong to me. To illustrate the Legacy factor, I could not find a better example than the Reichstag Building in Berlin.

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Topics: Sarmistha Tarafder, Bay Area Trade show display, Graphic Design, Exhibit Rental, geometric design, Industrial design, Architecture, Trade Show Exhibit, Innovation Design, Silicon valley trade show booth design, Intellectual design, Brand Power, Brand, Brand Design, Neo-Renaissance, Brand Potential, Characteristics of Famous Brands

Trade Show Design: The Brand Potential

Posted by sarmistha tarafder on Oct 22, 2010 10:43:00 AM

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Graphic Design, Trade show convention, Trade Show Exhibits, Exhibit Rental, Trade Show Graphics, Booth Flooring, Retractable Banner Stands, Pop up displays, 21st century, Regulating lines, Trade Show Exhibit, S Portable Display Booths, Silicon valley trade show booth design, Brand Power, Brand, Brand Design

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!