Brand Design, Brand Marketing and Brand Psychology

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Dec 14, 2018 3:54:30 PM

 

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Trade show booth, Silicon valley trade show booth design, Architecture, Trade show convention, Trade Show Exhibit, Product Design, Principles of Design, Ratios, Proportions, Sarmistha Tarafder, Elegant design

Trade Show Exhibiting: Lounging in Cappuccino and Hot Pink!

Posted by sarmistha tarafder on Jan 6, 2012 4:52:00 PM

Lounges have now gained tremendous momentum in the design of trade show exhibit spaces and special events. Dedicated sitting spaces are now integral part of design directives. These areas are resolute in providing a communicative approach to information exchange and information gathering. In today's era of viral marketing and virtual interacting, it is a featured highlight of face to face marketing. When 46% of executive decision makers make purchase decisions while attending a show and 51% of executive decision maker requested that a sales representative visit their company after the show and get this: 95% of the executive decision makers meet with their current suppliers at a trade show it is only makes sense to promote the right kind of atmospheric conditions that fosters such conversation. And a lounge does exactly that. It is a luxurious conclave where talent meets target.

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Topics: Trade Show Exhibits, Trade Show Graphics, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, Display Show Design, custom modular exhibits, Custom Modular Trade show Booth, trade show booths, Competitive Intelligence, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, Creativity, trade show exhibiting, Trade Show Displays, Modern Booth Design

Modish Trade Show Booth Design: Bend The Trend

Posted by sarmistha tarafder on Oct 17, 2011 5:18:00 PM

 

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Topics: Exhibit Design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Trade Fair Design, exhibit deisgn trends 2011, Exhibition Booth Design, Exhibition colors in harmony, Sarmistha Tarafder, Envoy Exhibit System

Exhibit Design: Opulent Orange

Posted by sarmistha tarafder on Sep 19, 2011 12:25:00 PM

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Topics: Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Silicon valley trade show booth design, Display Show Design, Inspiration, Booth Design trends 2011, Trade show lounge, Trade show convention, Trade Show Exhibit, Beautiful Booth, Exhibition colors in harmony, Psycology of Color, Modular Exhibition Innovation, Sarmistha Tarafder, Art of Creation

Trade Fair Design: The Can, A Brand: An Environmental Leap

Posted by sarmistha tarafder on Jun 6, 2011 5:17:00 PM

The Story of the Aluminum Can.

The aluminum can was fairly content containing the magic potion inside and exhibiting the power of Amazon Açaí berry outside as its prized label. Thanks to the wonder of technology: the can chuckled; "now I can, no pun intended, provide some value to the stressed out robotic race that is always on the look for the next elixir with the promise to cure all that ails them" what a bunch of naive species.

Nonetheless, the can was was happy to be of use. Afterall, once upon a  time it lived lived in the earth crust in the form of Bauxite. It had to wait for billions of years to be mined in either Australia, India, Jamaica or in areas in or around the equator. Once mined, Alumina had to be extracted from Bauxite, electrolyzed in dissolved crystal to generate aluminum metal and then transformed into what we commonly know as the aluminum can. Boy, that was certainly a long journey!

One day the can thought about traveling to the Amazon. It just made sense. It had heard so many stories about the mystical Amazon rainforest. So it mustered up all its strength and proposed it to its master Zola. The master, with a nose for business decided to take it even a step further. Zola thought, wouldn't it be great if we created the Amazon environment in a 10' x 20' linear space, in a trade show market place to introduce our new product to the rest of the world!

The can, the master and the Açaí berry all settled on it.
Not the best, but at least a berry berry big home run for now!

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Topics: Bay Area Trade show display, Graphic Design, Trade Show Graphics, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Tradeshow Sustainability, 2011 Tradeshow Trends, at-show promotions, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, exhibit deisgn trends 2011, Aluminum Can, Sarmistha Tarafder

Trade show Design: Integrity in "I"

Posted by sarmistha tarafder on Feb 11, 2011 10:11:00 AM

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Topics: Bay Area Trade show display, Trade Show Graphics, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, 2011 Tradeshow Trends, Architecture, Innovation Design, applied geometry, Inspiration, Inellectual Elegance, Intellectual design, Trade Show Exhibit, Sarmistha Tarafder, Industrial design, Regulating lines, Envoy Exhibit System, Trade Fair Dessign

Intense + Vivid: Coming on Strong.

Posted by sarmistha tarafder on Jan 14, 2011 3:59:00 PM

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Topics: Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Trade show booth, Silicon valley trade show booth design, Art and nature Inspiration, Hanging Display Banners, Color, Inspiration, Interrelationships of Forms, Trade show lounge, Trade Show Exhibit, Magenta, Custom Modular Tradeshow exhibit, Sarmistha Tarafder, Island Exhibits

Trade Show Booth: An experience in Kinetic Sculpture

Posted by sarmistha tarafder on Nov 8, 2010 2:00:00 AM

After having a very successful launch, Envoy is about to set a new benchmark in the avenue of pre-fabricated custom modular exhibits. It empowers trade show exhibitors with the unrivaled advantage of a clean, contemporary look in a lighter-weight system. The design is in keeping with the trend of today's most in demand brands. 

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Topics: Design Inspiration, Graphic Design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, 21st century, Architecture, Brand Design, applied geometry, Inellectual Elegance, Geometry, geometric design, Product Design, Golden Proportion, Ratios, Proportions, Golden Ellipse, Sarmistha Tarafder, Island Exhibits, Characteristics of Famous Brands

Trade Show Display Design: Brand Lustre amidst Post-Recession Ruins

Posted by sarmistha tarafder on Oct 28, 2010 10:39:00 AM

As we are emerging from the Great Recession of our times, the salient question that is often asked, how important is the brand proposition. BrandZ Research shows as the S&P declined, the value of illustrious brands increased. Over the past 5 years the value of BrandZ Top 100 Global brands have appreciated by 40%. This is striking. To be more analytical, measured against the S&P 500 during the same five-year period, the BrandZ Top 100 Portfolio has grown by 18.5 percent in value compared with a decline of 11.5 percent for the S&P 500. What is it about indestructible brands that transcends price and perception even during the challenging times? Of the various features below, the heritage factor comes across strong to me. To illustrate the Legacy factor, I could not find a better example than the Reichstag Building in Berlin.

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Topics: Bay Area Trade show display, Graphic Design, Exhibit Rental, Silicon valley trade show booth design, Architecture, Innovation Design, Brand Design, Brand Potential, Intellectual design, Trade Show Exhibit, geometric design, Sarmistha Tarafder, Industrial design, Brand Power, Brand, Neo-Renaissance, Characteristics of Famous Brands

Trade Show Design: The Brand Potential

Posted by sarmistha tarafder on Oct 22, 2010 10:43:00 AM

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Topics: Design Inspiration, Design Tips, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Booth Flooring, 21st century, Brand Design, Trade show convention, Trade Show Exhibit, Sarmistha Tarafder, Regulating lines, S Portable Display Booths, Brand Power, Brand

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!