Brand Design, Brand Marketing and Brand Psychology

Socialize Your Trade Shows To Create Novel Opportunities

Posted by sarmistha tarafder on Apr 9, 2018 3:37:19 PM

“The difference between ordinary and extraordinary is that little extra.” 


Think about this for a moment. 

Everyday, you spend more time influencing, persuading, or convincing other people to part with their resources, or to carve out a different path for your brand journey. You are either pitching new marketing ideas in your meetings — possible new events for focused user groups, or, why you should try a new color palette, or, a new anchor statement for your product. 

And, it is no different when you participate at events and trade shows — you are are pursuing persuasion. You can do it TWO ways.


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Topics: Social Marketing for Tradeshows, Sarmistha Tarafder, Social Media and Trade shows, digital marketing, digital transformation, Video Marketing

Brand Entropy: The Physics of Velocity Marketing

Posted by sarmistha tarafder on Aug 1, 2011 4:25:00 PM

The Second Law of Thermodynamics states that Entropy is one of the most powerful forces in the universe. It is the inherent urge for systems to move from the state of order to a state of disorder. Best example, you have to organize your working space on a daily routine. In his book, The Fifth Miracle, theoretical physicist Paul Davies writes "'higher' organisms have higher (not lower) algorithmic entropy..." According to Physics, "disorder is much more probable than order."

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Topics: Medici Effect, Velocity Marketing, Sarmistha Tarafder, Social Media and Trade shows, Marketing High Ground

The Lure of Going Social: Charting the Curls and Crystals of Marketing

Posted by sarmistha tarafder on Jul 21, 2011 6:28:00 PM

“Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.” Matt Dickman,

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Topics: Trade Show Graphics, Social Media, Tradeshow booth design, Trade shows, Sarmistha Tarafder, Trade Show Marketing, Visual merchandising, Matt Dickman, Dave Clarke, Social Media and Trade shows



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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!