“The difference between ordinary and extraordinary is that little extra.”
Think about this for a moment.
Everyday, you spend more time influencing, persuading, or convincing other people to part with their resources, or to carve out a different path for your brand journey. You are either pitching new marketing ideas in your meetings — possible new events for focused user groups, or, why you should try a new color palette, or, a new anchor statement for your product.
And, it is no different when you participate at events and trade shows — you are are pursuing persuasion. You can do it TWO ways.