Here is How?
We are inherently creative. Yet some times we are paralyzed by our own critical thinking that brings our creativity to a jolting halt. We manage to strangle the flow. Creative thinking is crucial when we are trying to solve a tough problem, when we are presenting a solution for a brand make over or when we are giving birth to a new brand. The trick is I believe, to change the perspective and see things from a different vantage point than currently do.