Brand Design, Brand Marketing and Brand Psychology

Immersive Technology That Thrives at Trade Shows

Posted by sarmistha tarafder on Feb 22, 2017 12:41:17 PM

 

 

"Technology is a gift of God. After the gift of life it is perhaps the greatest of God's gifts. It is the mother of civilizations, of arts and of sciences." Freeman Dyson

 

For many thousands of years the growth curve of human progress was painfully slow and very gradual. Perhaps the only spike in the human social growth curve was during the Hellenistic period when Greek culture gained global prominence leading to exploration of arts, literature, theater, architecture, music, mathematics, philosophy, and science. That  growth curve gained some momentum experiencing progress and prosperity.

But about 200 years ago something profound happened. Yes, you guessed it right! The industrial Revolution created a massive hike in the growth curve forcing the curve to shoot up almost ninety degrees. The growth has been phenomenal. And, it has not stopped ever since!

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Topics: Trade show booth, Trade show Booth ideas, Trade Show Booth Design, The Value of Tradeshows, Projection screen, Sarmistha Tarafder, Trade Fair Dessign, Technology

Exhibit Design Challenge: How Unique is your Brand?

Posted by sarmistha tarafder on May 2, 2014 6:13:00 PM

Marketing is all about making a meaningful differentiation. You simply have to look, feel and be different. Being different gets you noticed. And, “If you don’t get noticed, you don’t have anything."

 

You just have to get noticed. The challenge is how?

We live in a world of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” according to former Google CEO, Eric Schmidt. Today, we are fortunate to have have way more than trillion web pages of information at our fingertips. The unfortunate part is, as humans our brains can consume only so much information at any given time. Given this digitalscape that we preside over, it is quite challenging for a brand to strike out as unique. But, if you are exhibiting at trade shows your chances of striking out as a unique brand player suddenly got a whole lot better.

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Topics: Brand Marketing, Trade Fair Design, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Brand Colors, Trade show Booth ideas, Trade Show Booth Design, The Value of Tradeshows, Sarmistha Tarafder, Brand Power, Brand virtue

Like Us. The 900 Dollar Idea!

Posted by sarmistha tarafder on Feb 21, 2014 2:21:00 PM

As we are going through radical changes and the respect for traditional voices of authority are dwindling, so is our faith in brands are experiencing colossal erosion. Of course, this is backed by some hard data from Havas Media that conducted a series of international surveys, in which 134,000 consumers in 23 countries were asked what they thought of 700 brands. Get this, a majority of those taking part in the survey did not care if 73% of those brands simply disappeared overnight. In Europe and America, the number hikes up to 92%. In Asia and Latin America as the the crave for consumerism grows so does the bond for brands. Though, brand lustre still pulls some weight in this region, Havas study shows people are nonetheless skeptical.

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Topics: Trade Fair Design, Trade Show Booth Design, The Value of Tradeshows, Sarmistha Tarafder, Trade Show Marketing, Brand

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!