Updated January 2021.
CHANGE OR COLLAPSE
The industry that which is the stronghold of the American economy was dumbfounded. They heard the unthinkable.
“You can fight [the end of car ownership], and that will probably not turn out well. Or you can acknowledge that this is happening. This is real, serious, and going to change your world." This ultimatum was delivered by the Lyft president and co-founder John Zimmer, at the Los Angeles Connected Car Expo in August 2015.Read More