Brand Design, Brand Marketing and Brand Psychology

We invite you to experience trade show Zen with us at EXHIBITORLive 2017.

Take a break from the stress and hustle of trade show meetings, planning, and logistics, and let us treat you to a relaxing Zen garden environment at booth 1239.  Clear your mind of deadlines, logistical challenges, and the pressure to prove an ROI with a refreshing Zen experience, complete with tea sampling, Asian sweets and a daily chance to win a $200 gift certificate to the BathHouse Spa in the Delano Hotel for a Zen treat.

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Topics: Principles of Zen Design, Sarmistha Tarafder, Trade Show, exhibitor live 2017

 

With all the thrill and charge of @superbowl50, few of us noticed that IBM, (in a span of one week) just made it's third acquisition this month . The gusto which which 'Big Blue' acquired these design and creative services businesses, begs you to think that something BIG is going on. 

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Topics: Sarmistha Tarafder, Trade Show, trade, commerce

 

Remember, about 10 years ago all the rave about RAZR phones. Motorola was determined to be the "King of the Thin." For a while it did. It rode the crest of the RAZR wave, often slashing prices and narrowing margins to keep the device flying off shelves. And, it bitterly paid for it. "We didn't look at what's going to disrupt [the RAZR] ... someone else was. We didn't invest in disrupting our own leadership." (Yes, 10 years is an eternity. And, Motorola exists as a tiny residue in our distant memory.)

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Topics: Brand Marketing, Trade Show Marketing, Trade Show, event marketing

 

 

 

Updated October 2016

Initially, I started this as one article. But, shortly, I realized the magnitude of the subject line. It wants to be a TRILOG - (not a word from the Webster dictionary, of course.) I am breaking it up in 3 parts and this is the first part of the newly coined word Trilog. Let me know what your feelings are about this word. I am kind of liking it.

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Topics: Graphic Design, Brand Marketing, Open Booth Design, Trade Show Marketing, Technology, Brand, Branding, Trade Show, Healthcare, Disruption