Brand Design, Brand Marketing and Brand Psychology

Brand Exhibiting: Anchored in Anthropomorphism

Posted by sarmistha tarafder on Sep 18, 2019 5:56:17 PM

 

 

Let's face it. It might be your brand but you no longer own it.

 

Brands today, are going through tectonic shifts. It is no longer defined by the constraints of the boardroom, all neatly packaged and rolled out as a fixed set of ideas. Sure, you might have a brand message. But that is not your market position. Your market position is what your customers feel about your brand. It is constantly being manipulated and motivated by the users of your brand. Your brand reality is challenged in every product, package, interaction, platform and architectural spaces. At every touch points you are now tasked to provide memorable moments that delights and deliberates. In his book, The Soft Edge, Rich Karlgaard, refers to the emotional connections as Taste. To achieve the right taste profile for your brand, Karlgaard says, “True taste kindles a products’ emotional touch points.”

 

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Topics: Trade Show Exhibits, Brand Marketing, Exhibit Design, Tradeshow booth design, Trade show booth, Brand Design, Brand Exhibiting, Brand Perception, Sarmistha Tarafder, Trade Show Marketing

BRAND EXPANSION — SURRéALISM — STUFF OF THE SUB-CONSCIOUS

Posted by sarmistha tarafder on Apr 16, 2019 3:23:41 PM

 

The avant-garde movement in art and literature of the early 20th-century that sought to release the creative potential of the sub-conscious mind, for example by the irrational juxtaposition of images is often termed as surrealism.

In the words of Salvador Dali, Surréalism is said to be the symbolic language of the subconscious; truly a universal language, it doesn’t depend on education, culture or intelligence. 

Surréalism means cleansing your mind of what you have seen and be on the look out of "what has never been."

 

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Topics: Graphic Design, Trade Show Graphics, Trade show booth, Inspiration, Surrealism, Muse, Sarmistha Tarafder, Ideas at work, S Portable Display Booths

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Dec 14, 2018 3:54:30 PM

 

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Trade show booth, Silicon valley trade show booth design, Architecture, Trade show convention, Trade Show Exhibit, Product Design, Principles of Design, Ratios, Proportions, Sarmistha Tarafder, Elegant design

Trade show booth design: The space inside your space

Posted by sarmistha tarafder on Nov 9, 2018 3:59:09 PM

 

DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.

 

 

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits

Design NON-THINKING: The Muse Methodology

Posted by sarmistha tarafder on Mar 2, 2017 5:36:43 PM

 

THE PAIN OF EFFORT

The saying goes 'no pain, no gain'. As designers and as creators we are told that in order to achieve something you have to travel the path of pain and peril. There is no other way out.

The lords and the ladies of self-help proclaim the merits of discipline, focus and the steadfast firmness of human will. They lay out 5 step program or 10 step methodology, explaining how its is done. And they say, you have to keep at it and keep at it, to be any good. But does it really help? Findings are mixed at the best — the disastrous outcome of of New Years' goal in general and the failed strategy behind those hard goals setting are a sad testament to our human will.

I believe, the problem lies in this rote method. 'Keep doing', 'Keep working'. And, you will succeed. This may work for a while, but definitely not sustainable for the long haul.

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Topics: Design Inspiration, Bay Area Trade show display, Trade show booth, contemporary space design, Architecture, Inspiration, Michelangelo, Nelson Mandela, Joseph Cambell, Homer, John Milton, Richard Branson, Muse, Odyssey and Illiad, Envoy Booth, Sarmistha Tarafder, S Portable Display Booths

Immersive Technology That Thrives at Trade Shows

Posted by sarmistha tarafder on Feb 22, 2017 12:41:17 PM

 

 

"Technology is a gift of God. After the gift of life it is perhaps the greatest of God's gifts. It is the mother of civilizations, of arts and of sciences." Freeman Dyson

 

For many thousands of years the growth curve of human progress was painfully slow and very gradual. Perhaps the only spike in the human social growth curve was during the Hellenistic period when Greek culture gained global prominence leading to exploration of arts, literature, theater, architecture, music, mathematics, philosophy, and science. That  growth curve gained some momentum experiencing progress and prosperity.

But about 200 years ago something profound happened. Yes, you guessed it right! The industrial Revolution created a massive hike in the growth curve forcing the curve to shoot up almost ninety degrees. The growth has been phenomenal. And, it has not stopped ever since!

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Topics: Trade show booth, Trade show Booth ideas, Trade Show Booth Design, The Value of Tradeshows, Projection screen, Sarmistha Tarafder, Trade Fair Dessign, Technology

Memorable Booth Design: Tempting Textures + Luring Lights

Posted by sarmistha tarafder on Aug 2, 2012 11:43:00 AM

Create a compelling environment. Unleash the memory capsule.

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Topics: Trade Show Exhibits, Trade Show Graphics, Trade show booth, Creative Exhibition Booth Design, custom modular exhibits, Booth Design Inspiration, Architectural Display Signs, Color inspiration, Sarmistha Tarafder, Art of Creation, Creativity, Design Principles, Angled Island Booth, Island Booth Design, Island Exhibits, Trade show exhibit design

Brand Exhibiting: The Socratic Way.

Posted by sarmistha tarafder on Jan 30, 2012 2:07:00 PM

"Can you tell me, Socrates, whether virtue is acquired by teaching or by practice; or if neither by teaching nor practice, then whether it comes to man by nature, or in what other way?"

The year was 350 B.C.E. The day was just like today, one cold sunny afternoon. [I can only imagine!]
Plato, who documented every move of this magical sage writes that Socrates tells Meno that "he not only does not know if virtue can be taught, but does not understand the nature of virtue." Meno shudders, his conviction challenged, he tastes the dialectic method for which Socrates sacrificed his life.

For ages, Socrates has been revered as the grand master of intellectual eloquence and inquiry: the ideal critical thinker. It is not one idea that earned him this seat of distinguished honor. It is his method of questioning and cross-examination of opposing views that leads to illumination of ideas. Engaging in the Socratic Method makes us confident about the experience of questioning anything including our own ideas and beliefs. By constantly asking critical questions, dynamic brands are in a perpetual state of flux. Brands like Southwest Airlines, Zappos, Google, Virgin or Starbucks constantly align themselves to the questions of the times. They are courageously passionate about doing business in a more "virtuous" fashion that brings value to the clients and adds momentum to their balance sheets. Their "brand virtue" goes through the high standards of Socratic questioning time and time again. (“Virtue” is not a term that marketers use, yet as a concept it explains growing consumer expectations toward brands and companies.)

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Topics: Exhibit Design, Trade show booth, Exhibit Rental, Art and nature Inspiration, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, custom modular exhibits, Custom Modular Trade show Booth, Brand Exhibiting, trade show booth graphics, Dynamic Booth Design, Sarmistha Tarafder, exhibit deisgn trends 2012, Island Booth Design, Brand virtue, Trade show exhibit design, Socrates, Plato, trade show exhibit graphics

Modish Trade Show Booth Design: Bend The Trend

Posted by sarmistha tarafder on Oct 17, 2011 5:18:00 PM

 

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Topics: Exhibit Design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Trade Fair Design, exhibit deisgn trends 2011, Exhibition Booth Design, Exhibition colors in harmony, Sarmistha Tarafder, Envoy Exhibit System

Trade Show Booth Design: Ecstasy in Environments!

Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM

As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Graphics, Tradeshow booth design, Trade show booth, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Trade Fair Design, Brand Design, Brand Potential, Trade shows, Booth Design trends 2011, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Tradeshow News, Trade show booth staffing, Custom Modular Tradeshow exhibit, Trade Show News, Sarmistha Tarafder, trade show exhibiting, Design Principles, Brand Power, Brand

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!