Marketing is all about making a meaningful differentiation.
You simply have to look, feel and be different. Being different gets you noticed. And, “If you don’t get noticed, you don’t have anything."
You just have to get noticed. The challenge is how?
We live in a world of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” according to former Google CEO, Eric Schmidt. Today, we are fortunate to have have way more than trillion web pages of information at our fingertips. The unfortunate part is, as humans our brains can consume only so much information at any given time. Given this digital scape that we preside over, it is quite challenging for a brand to strike out as unique. Thus, brands are latching on to emotional marketing. Talk to the intellect, you will perhaps get them to pay attention. But, talk to the heart you will get them to take action.
Easier said than done: many companies are struggling to become truly customer-centric and thus failing to fully leverage the potential of their brand and deliver on brand equity.
However, if you are exhibiting at trade shows your chances of striking out as a unique brand player and create a meaningful difference suddenly got a whole lot bigger and better.
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Topics:
Brand Marketing,
Trade Fair Design,
Brand Design,
Brand Potential,
Brand Exhibiting,
Brand Perception,
Brand Colors,
Trade show Booth ideas,
Trade Show Booth Design,
The Value of Tradeshows,
Sarmistha Tarafder,
Brand Power,
Brand virtue
"Technology is a gift of God. After the gift of life it is perhaps the greatest of God's gifts. It is the mother of civilizations, of arts and of sciences." Freeman Dyson
For many thousands of years the growth curve of human progress was painfully slow and very gradual. Perhaps the only spike in the human social growth curve was during the Hellenistic period when Greek culture gained global prominence leading to exploration of arts, literature, theater, architecture, music, mathematics, philosophy, and science. That growth curve gained some momentum experiencing progress and prosperity.
But about 200 years ago something profound happened. Yes, you guessed it right! The industrial Revolution created a massive hike in the growth curve forcing the curve to shoot up almost ninety degrees. The growth has been phenomenal. And, it has not stopped ever since!
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Topics:
Trade show booth,
Trade show Booth ideas,
Trade Show Booth Design,
The Value of Tradeshows,
Projection screen,
Sarmistha Tarafder,
Trade Fair Dessign,
Technology
LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS. ― Susan Polis Schutz
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Topics:
Graphic Design,
Art and nature Inspiration,
Art of Business,
Trade Fair Design,
Art of Presentation,
Brand Exhibiting,
Art of Marketing,
Booth Design Inspiration,
Architectural Display Signs,
trade show booths,
Art and Science of Lead Generation,
Exhibition Booth Design,
geometric design,
Color inspiration,
Art of Thinnking,
Trade show Booth ideas,
Trade Show Booth Design,
Trends in Booth Design,
Sarmistha Tarafder,
Trade Show Marketing,
Art of Creation,
trade show exhibiting,
Trade Show Displays,
Brand,
Art of Ancient Wisdom,
Characteristics of Famous Brands,
trade show exhibit graphics
"I like to think that one day after I die, at least one small particle of me - of all the particles that will spread everywhere - will float all the way to Neverland, and be part of a flower or something like that... I like to think that nothing's final, and that everyone gets to be together even when it looks like they don't, that it all works out even when all the evidence seems to say something else, that you and I are always young in the woods, and that I'll see you sometime again, even if it's not with any kind of eyes I know of or understand. I wouldn't be surprised if that is the way things go after all - that all things end happy." ― Jodi Lynn Anderson, Tiger Lily
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Topics:
Exhibit Design,
Art and Design,
Brand Design,
Trade Show Booth Design,
Sarmistha Tarafder,
magic and fantasy in exhibit design,
neverland
Our corp brand guide says: Secondary Colors (use sparingly).
BUT, WE DID THE OPPOSITE.
We ventured out from the safe world of safe blues and cool greys and expressed our true nature; the innovative culture that we cultivate.
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Topics:
Brand Marketing,
Brand Design,
Brand Perception,
trade show booth graphics,
Trade Show Booth Design,
Sarmistha Tarafder,
Brand,
event marketing
As we are going through radical changes and the respect for traditional voices of authority are dwindling, so is our faith in brands are experiencing colossal erosion. Of course, this is backed by some hard data from Havas Media that conducted a series of international surveys, in which 134,000 consumers in 23 countries were asked what they thought of 700 brands. Get this, a majority of those taking part in the survey did not care if 73% of those brands simply disappeared overnight. In Europe and America, the number hikes up to 92%. In Asia and Latin America as the the crave for consumerism grows so does the bond for brands. Though, brand lustre still pulls some weight in this region, Havas study shows people are nonetheless skeptical.
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Topics:
Trade Fair Design,
Trade Show Booth Design,
The Value of Tradeshows,
Sarmistha Tarafder,
Trade Show Marketing,
Brand
Topics:
Tradeshow booth design,
Art and Design,
Architecture,
Exhibition Booth Design,
applied geometry,
Trade show lounge,
Trade Show Booth Design,
Trends in Booth Design,
Social Media in Tradeshow booth design,
Trade Show Rigging,
Sarmistha Tarafder,
Trade show marketers,
2011 Tradeshow Trend,
Elegant design,
Trendy Booth Design,
Trade show design 2012,
Social Marketing,
Trade show exhibit design
"Are you ready to communicate with them?"
Technology is the language and the fashion of this generation. Extremely savvy and constantly wired this generation could be the most educated in American history (according to a study conducted by Pew Research Center). Being "digital natives", they are on a path of constant learning, upgrading and sharing. In her book, Chasing Youth Culture And Getting It Right, Tina Wells discusses how crucial technology is in their lives. "If you want to engage with Millennials, you must understand the role technology plays in their lives. When we get scared of it as marketers, we tend to disconnect with our consumers. Technology doesn’t kill magazines or newspapers or music. What hurts these media is when we decide to stop innovating. Content is king, and always will be. Create an engaging experience with content, no matter what the platform, and consumers will engage"
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Topics:
Art of Business,
Art of Presentation,
Art of Marketing,
Art of Thinnking,
Trade Show Booth Design,
trade show marketing to Millenials,
Sarmistha Tarafder,
Art of Creation,
Trade Show Displays,
Face-to-Face Marketing
