Marketing is all about making a meaningful differentiation.

You simply have to look, feel and be different. Being different gets you noticed. And, “If you don’t get noticed, you don’t have anything."

 

 

You just have to get noticed. The challenge is how?

We live in a world of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” according to former Google CEO, Eric Schmidt. Today, we are fortunate to have have way more than trillion web pages of information at our fingertips. The unfortunate part is, as humans our brains can consume only so much information at any given time. Given this digital scape that we preside over, it is quite challenging for a brand to strike out as unique. Thus, brands are latching on to emotional marketing. Talk to the intellect, you will perhaps get them to pay attention. But, talk to the heart you will get them to take action.

Easier said than done: many companies are struggling to become truly customer-centric and thus failing to fully leverage the potential of their brand and deliver on brand equity.

However, if you are exhibiting at trade shows your chances of striking out as a unique brand player and create a meaningful difference suddenly got a whole lot bigger and better.

 

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Topics: Brand Marketing, Trade Fair Design, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Brand Colors, Trade show Booth ideas, Trade Show Booth Design, The Value of Tradeshows, Sarmistha Tarafder, Brand Power, Brand virtue

Technology is a gift of God. After the gift of life it is perhaps the greatest of God's gifts. It is the mother of civilizations, of arts and of sciences.
Read more at http://www.brainyquote.com/quotes/authors/f/freeman_dyson.html#Ctxv0Xdt13dDzzm2.99

Technology is a gift of God. After the gift of life it is perhaps the greatest of God's gifts. It is the mother of civilizations, of arts and of sciences.
Read more at http://www.brainyquote.com/quotes/authors/f/freeman_dyson.html#Ctxv0Xdt13dDzzm2.9

 

 

"Technology is a gift of God. After the gift of life it is perhaps the greatest of God's gifts. It is the mother of civilizations, of arts and of sciences." Freeman Dyson

 

For many thousands of years the growth curve of human progress was painfully slow and very gradual. Perhaps the only spike in the human social growth curve was during the Hellenistic period when Greek culture gained global prominence leading to exploration of arts, literature, theater, architecture, music, mathematics, philosophy, and science. That  growth curve gained some momentum experiencing progress and prosperity.

But about 200 years ago something profound happened. Yes, you guessed it right! The industrial Revolution created a massive hike in the growth curve forcing the curve to shoot up almost ninety degrees. The growth has been phenomenal. And, it has not stopped ever since!

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Topics: Trade show booth, Trade show Booth ideas, Trade Show Booth Design, The Value of Tradeshows, Projection screen, Sarmistha Tarafder, Trade Fair Dessign, Technology

LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS. ― Susan Polis Schutz

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Topics: Graphic Design, Art and nature Inspiration, Art of Business, Trade Fair Design, Art of Presentation, Brand Exhibiting, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, trade show booths, Art and Science of Lead Generation, Exhibition Booth Design, geometric design, Color inspiration, Art of Thinnking, Trade show Booth ideas, Trade Show Booth Design, Trends in Booth Design, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, trade show exhibiting, Trade Show Displays, Brand, Art of Ancient Wisdom, Characteristics of Famous Brands, trade show exhibit graphics

 

BRAND Perception Matters!

In a visual marketing bazaar such as trade fairs and conventions, every visit to your booth space leads to a build up of pre-conceived notion that is carried on every subsequent encounter that your clients might have with your products and or your services. Be very purposeful as to how you want your brand to be perceived.

You walk into a space of clutter, confusion and mundane the products and services will be perceived as such. On the other hand you walk into a space of elegance, simplicity and controlled light; you are in a perceptual space of high technology and smart efficiency.

You see, simplicity and complexity are mutually dependent. Because, technology only continues to grow more complex; there is a massive economic and emotional advantage to present it in a simple and humanized space.

 

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Topics: Design Inspiration, Bay Area Trade show display, Art and Design, Architecture, Brand Design, Hanging Structure, Art of Presentation, Brand Exhibiting, Brand Perception, Booth Design for Trade Shows, Booth Display Design, 2012 Design Trends, Exhibition Booth Design, Trade show Booth ideas, Peninsula Booth Design, Sarmistha Tarafder, Art of Creation, Brand Power, Trade show exhibit design, trade show exhibit graphics