Brand Design, Brand Marketing and Brand Psychology

Trade Fair Design: The Can, A Brand: An Environmental Leap

Posted by sarmistha tarafder on Jun 6, 2011 5:17:00 PM

The Story of the Aluminum Can.

The aluminum can was fairly content containing the magic potion inside and exhibiting the power of Amazon Açaí berry outside as its prized label. Thanks to the wonder of technology: the can chuckled; "now I can, no pun intended, provide some value to the stressed out robotic race that is always on the look for the next elixir with the promise to cure all that ails them" what a bunch of naive species.

Nonetheless, the can was was happy to be of use. Afterall, once upon a  time it lived lived in the earth crust in the form of Bauxite. It had to wait for billions of years to be mined in either Australia, India, Jamaica or in areas in or around the equator. Once mined, Alumina had to be extracted from Bauxite, electrolyzed in dissolved crystal to generate aluminum metal and then transformed into what we commonly know as the aluminum can. Boy, that was certainly a long journey!

One day the can thought about traveling to the Amazon. It just made sense. It had heard so many stories about the mystical Amazon rainforest. So it mustered up all its strength and proposed it to its master Zola. The master, with a nose for business decided to take it even a step further. Zola thought, wouldn't it be great if we created the Amazon environment in a 10' x 20' linear space, in a trade show market place to introduce our new product to the rest of the world!

The can, the master and the Açaí berry all settled on it.
Not the best, but at least a berry berry big home run for now!

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Topics: Bay Area Trade show display, Graphic Design, Trade Show Graphics, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Tradeshow Sustainability, 2011 Tradeshow Trends, at-show promotions, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, exhibit deisgn trends 2011, Aluminum Can, Sarmistha Tarafder

Art of Creation: Design with 5 Minds

Posted by sarmistha tarafder on Apr 7, 2011 12:07:00 PM

 

We, human species are impeccable creators

We create our own thoughts, our will, our emotions, our perception and our immaginations. We are our MINDS. No doubt Winston Churchill stated in his speech at Harvard University in 1943, "The empires of the future are the empires of the mind." Sprint forward 60 years or so and a similar sentiment is echoed in the writings of Howard Gardner from Harvard Graduate School of Education. In his book, 5 Minds for the Future, Gardner ponders about the human mind. He says the world of tomorrow, "with its ubiquitous search engines, robots and other computational devices, will demand capacities that until now have been mere options."

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Topics: Design Inspiration, Design Tips, Graphic Design, Trade show booth, Art and Design, Trade Show Exhibit, Principles of Design, Root Rectangles, Usage of textures, Howard Gardner, Sarmistha Tarafder, Industrial design

Art of Presenting: Influencing the Influencers

Posted by sarmistha tarafder on Apr 1, 2011 5:48:00 PM

As designers for trade shows or any other medium, we are often required to present our ideas across, in a group environment. Our sub-conscious tend to focus on the body language of the decision maker. However, another approach might be to seek out the influencers in the group. The film below attempts to understand the basic ingredients of what makes a person influential in an esoteric way without any metric analysis. It explores the concept of the role that influencers play.

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Topics: Trade show booth, Innovation Design, Inspiration, Inellectual Elegance, Influencers, Sarmistha Tarafder

Trade show Design: Trend in Contrast and Paradoxes

Posted by sarmistha tarafder on Jan 21, 2011 7:05:00 PM

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Trade Show Graphics, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, contemporary space design, 2011 Tradeshow Trends, Booth Flooring, Color, Trade Show Exhibit, contemporar space design, Textures and Patterns, Skyline Innovative Products, Sarmistha Tarafder, Elegant design, S Portable Display Booths

Intense + Vivid: Coming on Strong.

Posted by sarmistha tarafder on Jan 14, 2011 3:59:00 PM

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Topics: Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Trade show booth, Silicon valley trade show booth design, Art and nature Inspiration, Hanging Display Banners, Color, Inspiration, Interrelationships of Forms, Trade show lounge, Trade Show Exhibit, Magenta, Custom Modular Tradeshow exhibit, Sarmistha Tarafder, Island Exhibits

Assertive at Trade Shows: Magic of Magenta

Posted by sarmistha tarafder on Jan 7, 2011 11:20:00 AM

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Topics: Design Inspiration, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Trade show booth, Color, Trade show lounge, Principles of Design, Magenta, Sarmistha Tarafder, Trade Show Marketing

Trade Show Booth Design: A Perfect Thanksgiving!

Posted by sarmistha tarafder on Nov 23, 2010 7:02:00 PM

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Tradeshow booth design, Trade show booth, Innovation Design, Brand Design, Brand Potential, applied geometry, Inellectual Elegance, Intellectual design, Trade show convention, Trade Show Exhibit, Perfect Thanksgiving, Sarmistha Tarafder, S Portable Display Booths

Trade Show Booth: An experience in Kinetic Sculpture

Posted by sarmistha tarafder on Nov 8, 2010 2:00:00 AM

After having a very successful launch, Envoy is about to set a new benchmark in the avenue of pre-fabricated custom modular exhibits. It empowers trade show exhibitors with the unrivaled advantage of a clean, contemporary look in a lighter-weight system. The design is in keeping with the trend of today's most in demand brands. 

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Topics: Design Inspiration, Graphic Design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, 21st century, Architecture, Brand Design, applied geometry, Inellectual Elegance, Geometry, geometric design, Product Design, Golden Proportion, Ratios, Proportions, Golden Ellipse, Sarmistha Tarafder, Island Exhibits, Characteristics of Famous Brands

Trade Show Design: The Brand Potential

Posted by sarmistha tarafder on Oct 22, 2010 10:43:00 AM

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Topics: Design Inspiration, Design Tips, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Booth Flooring, 21st century, Brand Design, Trade show convention, Trade Show Exhibit, Sarmistha Tarafder, Regulating lines, S Portable Display Booths, Brand Power, Brand

Trade Show Exhibit Bay Area: Intellectual Elegance

Posted by sarmistha tarafder on Oct 16, 2010 1:25:00 PM

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Silicon valley trade show booth design, Hanging Display Banners, 21st century, Inellectual Elegance, Intellectual design, Trade show convention, geometric design, Einstein's God, Goethe, Sarmistha Tarafder, Industrial design

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!