Brand Design, Brand Marketing and Brand Psychology

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Dec 14, 2018 3:54:30 PM

 

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Trade show booth, Bay Area Trade show display, Graphic Design, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Elegant design, Architecture, Ratios, Proportions, Product Design, Trade Show Exhibit, Silicon valley trade show booth design, Principles of Design

Trade show booth design: The space inside your space

Posted by sarmistha tarafder on Nov 9, 2018 3:59:09 PM

 

DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.

 

 

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits

Attracting the Eyeballs: Holding the Gaze!

Posted by sarmistha tarafder on Dec 20, 2017 1:54:38 PM


 

... AND JUGGLING THE MIND


With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Graphic Design, Trade show convention, Trade Show Graphics, Trade Show Exhibit, Golden Proportion, 2011 Tradeshow Trends, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success

Trade Show Exhibiting: Lounging in Cappuccino and Hot Pink!

Posted by sarmistha tarafder on Jan 6, 2012 4:52:00 PM

Lounges have now gained tremendous momentum in the design of trade show exhibit spaces and special events. Dedicated sitting spaces are now integral part of design directives. These areas are resolute in providing a communicative approach to information exchange and information gathering. In today's era of viral marketing and virtual interacting, it is a featured highlight of face to face marketing. When 46% of executive decision makers make purchase decisions while attending a show and 51% of executive decision maker requested that a sales representative visit their company after the show and get this: 95% of the executive decision makers meet with their current suppliers at a trade show it is only makes sense to promote the right kind of atmospheric conditions that fosters such conversation. And a lounge does exactly that. It is a luxurious conclave where talent meets target.

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Topics: Sarmistha Tarafder, Trade show lounge, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Trade Show Exhibit, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Creative Marketing, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Art of Creation, Creativity, Trade Show Marketing, trade show exhibiting, Trade Fair Design, Display Show Design, Competitive Intelligence, Trade Show Displays, trade show booths, custom modular exhibits, Custom Modular Trade show Booth, Modern Booth Design

Exhibit Design: Opulent Orange

Posted by sarmistha tarafder on Sep 19, 2011 12:25:00 PM

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Topics: Sarmistha Tarafder, Trade show lounge, Tradeshow booth design, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Trade Show Exhibit, Silicon valley trade show booth design, Inspiration, Booth Design trends 2011, Art of Creation, Psycology of Color, Exhibition colors in harmony, Beautiful Booth, Modular Exhibition Innovation, Display Show Design

Trade Show Booth Design: Ecstasy in Environments!

Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM

As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.

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Topics: Design Inspiration, Sarmistha Tarafder, Trade show lounge, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Trade show convention, Trade Show Graphics, Trade Show Exhibit, Brand Power, Brand, Brand Design, Brand Potential, contemporary space design, Creative Marketing, Cool tade show booth ideas, Creative Exhibition Booth Design, Booth Design trends 2011, Trade shows, Design Principles, Tradeshow News, trade show exhibiting, Trade show booth staffing, Trade Fair Design, Custom Modular Tradeshow exhibit, Trade Show News

Trade Show Booth Design: A Perfect Thanksgiving!

Posted by sarmistha tarafder on Nov 23, 2010 7:02:00 PM

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Topics: Design Inspiration, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Pop up displays, applied geometry, Trade Show Exhibit, S Portable Display Booths, Innovation Design, Inellectual Elegance, Intellectual design, Brand Design, Brand Potential, Perfect Thanksgiving

Trade Show Booth: India Pavilion, Shanghai 2010

Posted by sarmistha tarafder on Nov 12, 2010 3:51:00 PM


The Tree of Life is venerated symbol in nearly every culture. With its branches reaching into the sky, and roots deep in the earth, it dwells in three worlds- the heaven, the earth, and the underworld, uniting above and below. It is a symbol of abundance, reflecting the immortality of the cyclic ebb and flow of cosmic life. It is a union of the feminine and the masculine. Artists and Philospers have talked about it since ancient past. "It is a universal symbol, which transcends time and space and seek out deeper reality, expressive of the universal consciousness." Psychologist Carl Jung calls our "collective consciousness".

I believe, when the India Pavilion was designed for the Shanghai Expo 2010, the Tree of Life played an important motif in the engineering and the architecture of the space. The highlight of the pavilion was dome structure, modeled after Sanchi Stupa, an ancient Buddhist temple built about 24 centuries ago. In a nod to sustainable architecture, the dome's roof is covered by grids and wires that allow herb trays and solar cells to be mounted on it. The solar cells and wind turbine generates enough energy for the self-sustaining show exhibit and the herbs acts as a carbon sink purifying the surrounding environment. The 115 foot-diameter structure is now considered the world's largest bamboo dome.

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Topics: Design Inspiration, Sarmistha Tarafder, Bay Area Trade show display, Trade show convention, Elegant design, geometric design, Architecture, Golden Section, Ratios, Proportions, Disruptive Innovation, Sustaining Innovations, Inellectual Elegance, Shanghai Pavilion 2010, Tree of Life

Trade Show Design: The Brand Potential

Posted by sarmistha tarafder on Oct 22, 2010 10:43:00 AM

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Graphic Design, Trade show convention, Trade Show Exhibits, Exhibit Rental, Trade Show Graphics, Booth Flooring, Retractable Banner Stands, Pop up displays, 21st century, Regulating lines, Trade Show Exhibit, S Portable Display Booths, Silicon valley trade show booth design, Brand Power, Brand, Brand Design

Trade Show Exhibit Bay Area: Intellectual Elegance

Posted by sarmistha tarafder on Oct 16, 2010 1:25:00 PM

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Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Trade show convention, Exhibit Rental, Hanging Display Banners, Pop up displays, 21st century, geometric design, Industrial design, Silicon valley trade show booth design, Inellectual Elegance, Einstein's God, Goethe, Intellectual design

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!