If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E
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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Trade show booth, Silicon valley trade show booth design, Architecture, Trade show convention, Trade Show Exhibit, Product Design, Principles of Design, Ratios, Proportions, Sarmistha Tarafder, Elegant design
Updated 2022
DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.
THIS IS A BAD TIME TO BE BORING
Setting aside the quickening of time factor, (another expression for another day), the simple truth is, — your clients and your prospects does not feel encouraged to interact with you because, you do not inspire them. More often than not, you have been dishing out half-baked product updates at trade shows, using the same kiosks and booth designs that does not infuse them with any new thoughts, or, nudge them to participate in your presentation, because, you have messaged it with the SOLE FOCUS ON YOUR PRODUCT.
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... AND JUGGLING THE MIND
With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.
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Lounges have now gained tremendous momentum in the design of trade show exhibit spaces and special events. Dedicated sitting spaces are now integral part of design directives. These areas are resolute in providing a communicative approach to information exchange and information gathering. In today's era of viral marketing and virtual interacting, it is a featured highlight of face to face marketing. When 46% of executive decision makers make purchase decisions while attending a show and 51% of executive decision maker requested that a sales representative visit their company after the show and get this: 95% of the executive decision makers meet with their current suppliers at a trade show it is only makes sense to promote the right kind of atmospheric conditions that fosters such conversation. And a lounge does exactly that. It is a luxurious conclave where talent meets target.
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As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.
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The Tree of Life is venerated symbol in nearly every culture. With its branches reaching into the sky, and roots deep in the earth, it dwells in three worlds- the heaven, the earth, and the underworld, uniting above and below. It is a symbol of abundance, reflecting the immortality of the cyclic ebb and flow of cosmic life. It is a union of the feminine and the masculine. Artists and Philospers have talked about it since ancient past. "It is a universal symbol, which transcends time and space and seek out deeper reality, expressive of the universal consciousness." Psychologist Carl Jung calls our "collective consciousness".
I believe, when the India Pavilion was designed for the Shanghai Expo 2010, the Tree of Life played an important motif in the engineering and the architecture of the space. The highlight of the pavilion was dome structure, modeled after Sanchi Stupa, an ancient Buddhist temple built about 24 centuries ago. In a nod to sustainable architecture, the dome's roof is covered by grids and wires that allow herb trays and solar cells to be mounted on it. The solar cells and wind turbine generates enough energy for the self-sustaining show exhibit and the herbs acts as a carbon sink purifying the surrounding environment. The 115 foot-diameter structure is now considered the world's largest bamboo dome.
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