Brand Design, Brand Marketing and Brand Psychology

What Drives Customer Decisions? Growing human traits in your brand DNA is one of them

Posted by sarmistha tarafder on Oct 17, 2019 11:51:59 AM

 

 

 

Every day, we are bombarded by numberless brand impressions.


Advertisements, news reports, white papers, vine videos, amusing presentations, philosophical abstracts: you name it they are all there. Now, compound that with conversations with family and friends, and product experiences . You get the picture.

But, unless we are actively shopping, much of that exposure appears wasted.

Or, does it?

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Topics: Trade Show Graphics, Trade Show Exhibit, Sarmistha Tarafder, trade show exhibiting, Trade Show Displays, Trade show exhibit design, platform economy, tradeshows are nerve centers of platform economy

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Dec 14, 2018 3:54:30 PM

 

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Trade show booth, Silicon valley trade show booth design, Architecture, Trade show convention, Trade Show Exhibit, Product Design, Principles of Design, Ratios, Proportions, Sarmistha Tarafder, Elegant design

Attracting the Eyeballs: Holding the Gaze!

Posted by sarmistha tarafder on Dec 20, 2017 1:54:38 PM


 

... AND JUGGLING THE MIND


With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.

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Topics: Design Inspiration, Design Tips, Graphic Design, Trade Show Graphics, Exhibit Design, Tradeshow booth design, 2011 Tradeshow Trends, Trade show convention, Trade Show Exhibit, Golden Proportion, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success, Sarmistha Tarafder

Peninsula Booth Design Inspiration: Captivating Curves!

Posted by sarmistha tarafder on Jun 4, 2012 1:08:00 PM


During the launch of Levi's Curve ID jeans in 2010, Levis launched a 5 week integrated marketing campaign that touched on experiential marketing, social media and outdoor events in shopping malls and city centers throughout the UK.
Brand ambassadors for Levi's encouraged women to find their perfect curve jeans shape in-store for the chance to win a £1000 Levi's shopping spree. The idea behind the campaign was to drive long-term engagement with the brand and needless to say it was a stroke of marketing genius that has been reaping phenomenal results.

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Topics: Art and nature Inspiration, Art and Design, exhibit deisgn trends 2011, Booth Design Inspiration, Trade Show Exhibit, Color inspiration, 3-side open booth design, Serpentine booth design, Sarmistha Tarafder, Modern Booth Design, Trade show design 2012, Trade show exhibit design

Modish Minimalism: Harmony in Booth Design.

Posted by sarmistha tarafder on May 18, 2012 1:43:00 PM

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Topics: Trade show lounge, Trade Show Exhibit, White Booth Design, Open Booth Design, Minimalist Trade show booth design, Sarmistha Tarafder, Trade Show Displays, Modern Booth Design, Trade show design 2012, Trade show exhibit design

Trade Show Exhibiting: Lounging in Cappuccino and Hot Pink!

Posted by sarmistha tarafder on Jan 6, 2012 4:52:00 PM

Lounges have now gained tremendous momentum in the design of trade show exhibit spaces and special events. Dedicated sitting spaces are now integral part of design directives. These areas are resolute in providing a communicative approach to information exchange and information gathering. In today's era of viral marketing and virtual interacting, it is a featured highlight of face to face marketing. When 46% of executive decision makers make purchase decisions while attending a show and 51% of executive decision maker requested that a sales representative visit their company after the show and get this: 95% of the executive decision makers meet with their current suppliers at a trade show it is only makes sense to promote the right kind of atmospheric conditions that fosters such conversation. And a lounge does exactly that. It is a luxurious conclave where talent meets target.

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Topics: Trade Show Exhibits, Trade Show Graphics, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, Display Show Design, custom modular exhibits, Custom Modular Trade show Booth, trade show booths, Competitive Intelligence, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, Creativity, trade show exhibiting, Trade Show Displays, Modern Booth Design

Trade Show Display Stand: "Think Different"

Posted by sarmistha tarafder on Oct 10, 2011 5:40:00 PM


"Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it." President Barack Obama, 2011

At EuroShop 2011, Strohbach & Krey Messebau Design GmbH & Co. KG was bold enough to execute the maxim "Think Different". It transforms the exhibiting space into a sand-covered beach. It even goes a step further. The space gives you the illusion of walking down right into the beach. The built-up pier being the corner stone of the exhibit design is very cleverly scaled. You walk on it and disappear into the large graphic wall mural: a magical union of the 2 dimensions. The running clips of the waves lapping at the beach makes a keen appeal to your limbic system. You are transported.

"Think Different" was the new campaign that was the turning point for Apple. It gave the brand much needed vigor and destined Steve Jobs with a cult-like euphoric followers. All because he designed different, so different that he altered our behavior. He propelled the human race forward.

Thank you Steve Jobs. You were a phenomenon.
Thank you Craig Tanimoto. You were the much needed vitality for the weary brand.

"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.

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Topics: Trade Show Exhibits, Trade Show Graphics, Exhibit Design, Tradeshow booth design, Trade Fair Design, exhibit deisgn trends 2011, applied geometry, Trade Show Exhibit, Euroshop 2011, Appli iphone, Apple, Steve Jobs, Sarmistha Tarafder, Trade Show Marketing, trade show exhibiting

Exhibit Design: Opulent Orange

Posted by sarmistha tarafder on Sep 19, 2011 12:25:00 PM

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Topics: Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Silicon valley trade show booth design, Display Show Design, Inspiration, Booth Design trends 2011, Trade show lounge, Trade show convention, Trade Show Exhibit, Beautiful Booth, Exhibition colors in harmony, Psycology of Color, Modular Exhibition Innovation, Sarmistha Tarafder, Art of Creation

Trade Show Booth Design: Ecstasy in Environments!

Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM

As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Graphics, Tradeshow booth design, Trade show booth, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Trade Fair Design, Brand Design, Brand Potential, Trade shows, Booth Design trends 2011, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Tradeshow News, Trade show booth staffing, Custom Modular Tradeshow exhibit, Trade Show News, Sarmistha Tarafder, trade show exhibiting, Design Principles, Brand Power, Brand

Trade Show Booth Design: In on the Angles!

Posted by sarmistha tarafder on May 23, 2011 1:05:00 PM

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Topics: Design Inspiration, Trade Show Exhibits, Trade Show Graphics, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, exhibit deisgn trends 2011, Booth Flooring, Architecture, Brand Design, applied geometry, Booth Design trends 2011, Trade Show Exhibit, Custom Modular Tradeshow exhibit, Skyline Innovative Products, Linear trade show spaces, Sarmistha Tarafder, Industrial design, Regulating lines, Elegant design

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!