Brand Design, Brand Marketing and Brand Psychology

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Dec 14, 2018 3:54:30 PM

 

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

Read More

Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Trade show booth, Bay Area Trade show display, Graphic Design, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Elegant design, Architecture, Ratios, Proportions, Product Design, Trade Show Exhibit, Silicon valley trade show booth design, Principles of Design

Attracting the Eyeballs: Holding the Gaze!

Posted by sarmistha tarafder on Dec 20, 2017 1:54:38 PM


 

... AND JUGGLING THE MIND


With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.

Read More

Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Graphic Design, Trade show convention, Trade Show Graphics, Trade Show Exhibit, Golden Proportion, 2011 Tradeshow Trends, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success

What Drives Customer Decisions?

Posted by sarmistha tarafder on Jan 22, 2014 3:34:00 PM

Every day, we are bombarded by numberless brand impressions.

Read More

Topics: Sarmistha Tarafder, Trade Show Graphics, Trade Show Exhibit, trade show exhibiting, Guy Kawasaki, Trade show exhibit design, Trade Show Displays

Peninsula Booth Design Inspiration: Captivating Curves!

Posted by sarmistha tarafder on Jun 4, 2012 1:08:00 PM


During the launch of Levi's Curve ID jeans in 2010, Levis launched a 5 week integrated marketing campaign that touched on experiential marketing, social media and outdoor events in shopping malls and city centers throughout the UK.
Brand ambassadors for Levi's encouraged women to find their perfect curve jeans shape in-store for the chance to win a £1000 Levi's shopping spree. The idea behind the campaign was to drive long-term engagement with the brand and needless to say it was a stroke of marketing genius that has been reaping phenomenal results.

Read More

Topics: Sarmistha Tarafder, Trade Show Exhibit, Art and nature Inspiration, Art and Design, exhibit deisgn trends 2011, Serpentine booth design, Trade show exhibit design, Modern Booth Design, Trade show design 2012, Booth Design Inspiration, Color inspiration, 3-side open booth design

Modish Minimalism: Harmony in Booth Design.

Posted by sarmistha tarafder on May 18, 2012 1:43:00 PM

Read More

Topics: Sarmistha Tarafder, Trade Show Exhibit, Trade show exhibit design, Modern Booth Design, Trade show design 2012, White Booth Design, Trade show lounge, Open Booth Design, Trade Show Displays, Minimalist Trade show booth design

Trade Show Exhibiting: Lounging in Cappuccino and Hot Pink!

Posted by sarmistha tarafder on Jan 6, 2012 4:52:00 PM

Lounges have now gained tremendous momentum in the design of trade show exhibit spaces and special events. Dedicated sitting spaces are now integral part of design directives. These areas are resolute in providing a communicative approach to information exchange and information gathering. In today's era of viral marketing and virtual interacting, it is a featured highlight of face to face marketing. When 46% of executive decision makers make purchase decisions while attending a show and 51% of executive decision maker requested that a sales representative visit their company after the show and get this: 95% of the executive decision makers meet with their current suppliers at a trade show it is only makes sense to promote the right kind of atmospheric conditions that fosters such conversation. And a lounge does exactly that. It is a luxurious conclave where talent meets target.

Read More

Topics: Sarmistha Tarafder, Trade show lounge, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Trade Show Exhibit, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Creative Marketing, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Art of Creation, Creativity, Trade Show Marketing, trade show exhibiting, Trade Fair Design, Display Show Design, Competitive Intelligence, Trade Show Displays, trade show booths, custom modular exhibits, Custom Modular Trade show Booth, Modern Booth Design

Trade Show Display Stand: "Think Different"

Posted by sarmistha tarafder on Oct 10, 2011 5:40:00 PM


"Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it." President Barack Obama, 2011

At EuroShop 2011, Strohbach & Krey Messebau Design GmbH & Co. KG was bold enough to execute the maxim "Think Different". It transforms the exhibiting space into a sand-covered beach. It even goes a step further. The space gives you the illusion of walking down right into the beach. The built-up pier being the corner stone of the exhibit design is very cleverly scaled. You walk on it and disappear into the large graphic wall mural: a magical union of the 2 dimensions. The running clips of the waves lapping at the beach makes a keen appeal to your limbic system. You are transported.

"Think Different" was the new campaign that was the turning point for Apple. It gave the brand much needed vigor and destined Steve Jobs with a cult-like euphoric followers. All because he designed different, so different that he altered our behavior. He propelled the human race forward.

Thank you Steve Jobs. You were a phenomenon.
Thank you Craig Tanimoto. You were the much needed vitality for the weary brand.

"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.

Read More

Topics: Exhibit Design, Sarmistha Tarafder, Tradeshow booth design, Trade Show Exhibits, Trade Show Graphics, applied geometry, Trade Show Exhibit, Appli iphone, exhibit deisgn trends 2011, Trade Show Marketing, trade show exhibiting, Trade Fair Design, Apple, Steve Jobs, Euroshop 2011

Exhibit Design: Opulent Orange

Posted by sarmistha tarafder on Sep 19, 2011 12:25:00 PM

Read More

Topics: Sarmistha Tarafder, Trade show lounge, Tradeshow booth design, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Trade Show Exhibit, Silicon valley trade show booth design, Inspiration, Booth Design trends 2011, Art of Creation, Psycology of Color, Exhibition colors in harmony, Beautiful Booth, Modular Exhibition Innovation, Display Show Design

Trade Show Booth Design: Ecstasy in Environments!

Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM

As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.

Read More

Topics: Design Inspiration, Sarmistha Tarafder, Trade show lounge, Tradeshow booth design, Trade show booth, Bay Area Trade show display, Trade show convention, Trade Show Graphics, Trade Show Exhibit, Brand Power, Brand, Brand Design, Brand Potential, contemporary space design, Creative Marketing, Cool tade show booth ideas, Creative Exhibition Booth Design, Booth Design trends 2011, Trade shows, Design Principles, Tradeshow News, trade show exhibiting, Trade show booth staffing, Trade Fair Design, Custom Modular Tradeshow exhibit, Trade Show News

Trade Show Booth Design: In on the Angles!

Posted by sarmistha tarafder on May 23, 2011 1:05:00 PM

Read More

Topics: Design Inspiration, Sarmistha Tarafder, Trade Show Exhibits, Trade Show Graphics, Booth Flooring, Elegant design, applied geometry, Industrial design, Architecture, Regulating lines, Trade Show Exhibit, Brand Design, contemporary space design, Skyline Innovative Products, Custom Modular Tradeshow exhibit, Cool tade show booth ideas, Creative Exhibition Booth Design, Booth Design trends 2011, Art and Design, exhibit deisgn trends 2011, Linear trade show spaces

Subscribe via E-mail

 

Create Lovable Brands

Multisensory Branding

idea book

Latest Posts

Follow Me

About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!