Brand Design, Brand Marketing and Brand Psychology

Happy Valentine's Day: The Savvy Marketing Campaign Ever Launched!

Posted by sarmistha tarafder on Feb 13, 2017 11:49:48 AM

LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS.  Susan Polis Schutz

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Topics: Graphic Design, Art and nature Inspiration, Art of Business, Trade Fair Design, Art of Presentation, Brand Exhibiting, Art of Marketing, Booth Design Inspiration, Architectural Display Signs, trade show booths, Art and Science of Lead Generation, Exhibition Booth Design, geometric design, Color inspiration, Art of Thinnking, Trade show Booth ideas, Trade Show Booth Design, Trends in Booth Design, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, trade show exhibiting, Trade Show Displays, Brand, Art of Ancient Wisdom, Characteristics of Famous Brands, trade show exhibit graphics

What Drives Customer Decisions?

Posted by sarmistha tarafder on Jan 22, 2014 3:34:00 PM

Every day, we are bombarded by numberless brand impressions.

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Topics: Trade Show Graphics, Trade Show Exhibit, Guy Kawasaki, Sarmistha Tarafder, trade show exhibiting, Trade Show Displays, Trade show exhibit design

Skyline® Wins 2013 Event Design!

Posted by sarmistha tarafder on Jan 15, 2014 12:22:00 PM

"Winner Winner! The 2013 Event Design Awards winners have been announced. The EDA’s recognize the best of the best among this industry’s change agents, and the award-winning projects reflect how the world’s best creative studios are reinventing experience design across all categories."

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Topics: Trade show budgeting, Sarmistha Tarafder, Trade Show Marketing, trade show exhibiting, Trade Show Displays

Start The Year With The Right Voice: Trade Show Marketing That Works!

Posted by sarmistha tarafder on Jan 3, 2014 3:32:00 PM

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Topics: Trade show budgeting, Sarmistha Tarafder, Trade Show Marketing, trade show exhibiting, Trade Show Displays

Trade Show Exhibiting: Lounging in Cappuccino and Hot Pink!

Posted by sarmistha tarafder on Jan 6, 2012 4:52:00 PM

Lounges have now gained tremendous momentum in the design of trade show exhibit spaces and special events. Dedicated sitting spaces are now integral part of design directives. These areas are resolute in providing a communicative approach to information exchange and information gathering. In today's era of viral marketing and virtual interacting, it is a featured highlight of face to face marketing. When 46% of executive decision makers make purchase decisions while attending a show and 51% of executive decision maker requested that a sales representative visit their company after the show and get this: 95% of the executive decision makers meet with their current suppliers at a trade show it is only makes sense to promote the right kind of atmospheric conditions that fosters such conversation. And a lounge does exactly that. It is a luxurious conclave where talent meets target.

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Topics: Trade Show Exhibits, Trade Show Graphics, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Trade Fair Design, Display Show Design, custom modular exhibits, Custom Modular Trade show Booth, trade show booths, Competitive Intelligence, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Sarmistha Tarafder, Trade Show Marketing, Art of Creation, Creativity, trade show exhibiting, Trade Show Displays, Modern Booth Design

Polaroid Booth Design: Marketing Magnificence of Lady Gaga!

Posted by sarmistha tarafder on Nov 22, 2011 6:50:00 PM

Commanding over 10 million Twitter followers and over 33 million Facebook fans, Lady Gaga, is also the creative tour-de-force and a key player of the Polaroid team. Her fame is sensational. She gracefully glides between the worlds of technology, music, artistry and marketing. She is the fearless, daring marketing scientist that we all applaud and strive for!
As [trade show] marketers, we are constantly working to leave behind a blazing trail in a crowded industry. Lady Gaga was trying to do the same thing in the over-crowded music industry. Gaga won where others lost.

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Topics: Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Tradeshow booth design, Art and nature Inspiration, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Trade Fair Design, Booth Flooring, Art of Presentation, Inspiration, Booth Design trends 2011, Creative Marketing, bizarre design, Trade show interactive, Beautiful Booth, Polaroid Booth design, Lady Gaga, trade show technology, Sarmistha Tarafder, Art of Creation, trade show exhibiting

Trade Show Display Stand: "Think Different"

Posted by sarmistha tarafder on Oct 10, 2011 5:40:00 PM


"Steve was among the greatest of American innovators – brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it." President Barack Obama, 2011

At EuroShop 2011, Strohbach & Krey Messebau Design GmbH & Co. KG was bold enough to execute the maxim "Think Different". It transforms the exhibiting space into a sand-covered beach. It even goes a step further. The space gives you the illusion of walking down right into the beach. The built-up pier being the corner stone of the exhibit design is very cleverly scaled. You walk on it and disappear into the large graphic wall mural: a magical union of the 2 dimensions. The running clips of the waves lapping at the beach makes a keen appeal to your limbic system. You are transported.

"Think Different" was the new campaign that was the turning point for Apple. It gave the brand much needed vigor and destined Steve Jobs with a cult-like euphoric followers. All because he designed different, so different that he altered our behavior. He propelled the human race forward.

Thank you Steve Jobs. You were a phenomenon.
Thank you Craig Tanimoto. You were the much needed vitality for the weary brand.

"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.

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Topics: Trade Show Exhibits, Trade Show Graphics, Exhibit Design, Tradeshow booth design, Trade Fair Design, exhibit deisgn trends 2011, applied geometry, Trade Show Exhibit, Euroshop 2011, Appli iphone, Apple, Steve Jobs, Sarmistha Tarafder, Trade Show Marketing, trade show exhibiting

Trade Show Booth Design: Ecstasy in Environments!

Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM

As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Graphics, Tradeshow booth design, Trade show booth, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Trade Fair Design, Brand Design, Brand Potential, Trade shows, Booth Design trends 2011, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Tradeshow News, Trade show booth staffing, Custom Modular Tradeshow exhibit, Trade Show News, Sarmistha Tarafder, trade show exhibiting, Design Principles, Brand Power, Brand

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!