Brand Design, Brand Marketing and Brand Psychology

Exhibit DESIGN displays: The Power of ONE

Posted by sarmistha tarafder on Dec 14, 2018 3:54:30 PM

 

 

 

If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E

Read More

Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Trade show booth, Bay Area Trade show display, Graphic Design, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Elegant design, Architecture, Ratios, Proportions, Product Design, Trade Show Exhibit, Silicon valley trade show booth design, Principles of Design

Trade show booth design: The space inside your space

Posted by sarmistha tarafder on Nov 9, 2018 3:59:09 PM

 

DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.

 

 

Read More

Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits

The Winds of Change: Global Launch Event!

Posted by sarmistha tarafder on May 3, 2013 1:30:00 PM

From the company known for innovation and recognized for it, comes a revolutionary new product that will change exhibiting for ever.

Read More

Topics: Sarmistha Tarafder, Trade Show Exhibits, Trade Show Graphics, Trade show exhibit design, Global Launch Event

Modern Booth Design: Art of Enticement!

Posted by sarmistha tarafder on Jan 18, 2013 12:23:00 PM


We are living in exciting times. The concept of traditional marketing is being challenged every day. Fresh waves of ideas are consistently hitting the shores. The blogosphere is inundated with articles describing the fact that brand equity cannot be linked to actual firm equityor any other recognized financial metric. There is a huge uproar that in a world infused with social-media madness; "traditional marketing and sales not only doesn't work so well, it doesn't make sense." A lot of speculation rolls around the market place as to what is going to replace the old medium; new possibilities of peer influence-based, community-oriented marketing hold much greater promise for creating sustained growth through authentic customer relationships.”

Read More

Topics: Trade Show Exhibits, Tradeshow booth design, Art and Design, Art of Presentation, Art of Marketing, Persuasion Marketing, Trends in Booth Design, Art of Enticement, Sarmistha Tarafder, Art of Creation, Trendy Booth Design

Compelling Booth Design: Create Beyond Limits!

Posted by sarmistha tarafder on Sep 4, 2012 2:37:00 PM



Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. ~ Guy Kawasaki

You trade show booth is your space that you use for sharing knowledge and inspiring conversation. It is a channel for enchantment. It is the space where your brand image is broadcasted. It prompts people to form perceptions about your company and your products. It is reflected in the angles of your product; it is embedded in the curves of your booth architecture, it is pronounced in the stylistic images, the texture of floor that you walk on and the uniqueness of the furniture that you use. The exhibit design is a powerful display of your brand psychology.

Read More

Topics: Sarmistha Tarafder, Tradeshow booth design, Trade Show Exhibits, Elegant design, applied geometry, Architecture, Art and Design, Art of Business, Art of Presentation, Angled Island Booth, Island Booth Design, Art of Marketing, Booth Design Lounge, Architectural Display Signs, Angular Booth Design, Trendy Booth Design, Tribe

Trends in Booth Design: Tackling the Tacky Mess

Posted by sarmistha tarafder on Aug 9, 2012 5:54:00 PM

Read More

Topics: Trade Show Exhibits, Trade show Trends, Trade show lounge, trade show technology, Seth Godin, Outrageous Booth Design, Sarmistha Tarafder, Angular Booth Design, Trency Booth Desgign

Memorable Booth Design: Tempting Textures + Luring Lights

Posted by sarmistha tarafder on Aug 2, 2012 11:43:00 AM

Create a compelling environment. Unleash the memory capsule.

Read More

Topics: Trade Show Exhibits, Trade Show Graphics, Trade show booth, Creative Exhibition Booth Design, custom modular exhibits, Booth Design Inspiration, Architectural Display Signs, Color inspiration, Sarmistha Tarafder, Art of Creation, Creativity, Design Principles, Angled Island Booth, Island Booth Design, Island Exhibits, Trade show exhibit design

Color: The Occult Power of Communication!

Posted by sarmistha tarafder on May 24, 2012 3:19:00 PM

Read More

Topics: Graphic Design, Trade Show Exhibits, Trade Show Graphics, Communication Arts, Color, Brand Colors, Color inspiration, Color Marketing Group (CMG), Zara Stender, DDI, The Language of Color, Sarmistha Tarafder, Trade show exhibit design

Booth Design: An Open Invitation to Exhibitor 2012

Posted by sarmistha tarafder on Feb 3, 2012 3:05:00 PM

Read More

Topics: Sarmistha Tarafder, Trade Show Exhibits, Trade Show Graphics, Art and nature Inspiration, Art and Design, Art of Business, Art of Creation, Art of Presentation, Free Seminars, Art and Science of Lead Generation, Tradeshow Booth Staffing, Trade show ROI, Trade Show Marketing

Trade Show Exhibiting: Lounging in Cappuccino and Hot Pink!

Posted by sarmistha tarafder on Jan 6, 2012 4:52:00 PM

Lounges have now gained tremendous momentum in the design of trade show exhibit spaces and special events. Dedicated sitting spaces are now integral part of design directives. These areas are resolute in providing a communicative approach to information exchange and information gathering. In today's era of viral marketing and virtual interacting, it is a featured highlight of face to face marketing. When 46% of executive decision makers make purchase decisions while attending a show and 51% of executive decision maker requested that a sales representative visit their company after the show and get this: 95% of the executive decision makers meet with their current suppliers at a trade show it is only makes sense to promote the right kind of atmospheric conditions that fosters such conversation. And a lounge does exactly that. It is a luxurious conclave where talent meets target.

Read More

Topics: Sarmistha Tarafder, Trade show lounge, Trade show convention, Trade Show Exhibits, Trade Show Graphics, Trade Show Exhibit, Silicon valley trade show booth design, Art and nature Inspiration, contemporary space design, Creative Marketing, Cool tade show booth ideas, Creative Exhibition Booth Design, Art and Design, Art of Business, Art of Creation, Creativity, Trade Show Marketing, trade show exhibiting, Trade Fair Design, Display Show Design, Competitive Intelligence, Trade Show Displays, trade show booths, custom modular exhibits, Custom Modular Trade show Booth, Modern Booth Design

Subscribe via E-mail

 

Create Lovable Brands

Multisensory Branding

idea book

Latest Posts

Follow Me

About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!