Updated 2022
Let's face it. It might be your brand but you no longer own it.
Brands today, are going through tectonic shifts. It is no longer defined by the constraints of the boardroom, all neatly packaged and rolled out as a fixed set of ideas. Sure, you might have a brand message. But that is not your market position. Your market position is what your customers feel about your brand. It is constantly being manipulated and motivated by the users of your brand. Your brand reality is challenged in every product, package, interaction, platform and architectural spaces. At every touch points you are now tasked to provide memorable moments that delights and deliberates. In his book, The Soft Edge, Rich Karlgaard, refers to the emotional connections as Taste. To achieve the right taste profile for your brand, Karlgaard says, “True taste kindles a products’ emotional touch points.”
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Topics:
Trade Show Exhibits,
Brand Marketing,
Exhibit Design,
Tradeshow booth design,
Trade show booth,
Brand Design,
Brand Exhibiting,
Brand Perception,
Sarmistha Tarafder,
Trade Show Marketing
If we could see the miracle of a single flower clearly, our whole life would change. ~ Gautama Buddha, circa 563 B.C.E
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Topics:
Design Inspiration,
Design Tips,
Bay Area Trade show display,
Graphic Design,
Trade Show Exhibits,
Trade Show Graphics,
Pop up displays,
Exhibit Design,
Trade show booth,
Silicon valley trade show booth design,
Architecture,
Trade show convention,
Trade Show Exhibit,
Product Design,
Principles of Design,
Ratios,
Proportions,
Sarmistha Tarafder,
Elegant design
Updated 2022
DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.
THIS IS A BAD TIME TO BE BORING
Setting aside the quickening of time factor, (another expression for another day), the simple truth is, — your clients and your prospects does not feel encouraged to interact with you because, you do not inspire them. More often than not, you have been dishing out half-baked product updates at trade shows, using the same kiosks and booth designs that does not infuse them with any new thoughts, or, nudge them to participate in your presentation, because, you have messaged it with the SOLE FOCUS ON YOUR PRODUCT.
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Topics:
Design Inspiration,
Design Tips,
Bay Area Trade show display,
Graphic Design,
Trade Show Exhibits,
Trade Show Graphics,
Retractable Banner Stands,
Pop up displays,
Exhibit Design,
Tradeshow booth design,
Trade show booth,
Exhibit Rental,
Hanging Display Banners,
Booth Flooring,
Trade show lounge,
Trade show convention,
Portable Display Booths,
Sarmistha Tarafder,
Lounge settings,
Island Exhibits
From the company known for innovation and recognized for it, comes a revolutionary new product that will change exhibiting for ever.
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Topics:
Trade Show Exhibits,
Trade Show Graphics,
Global Launch Event,
Sarmistha Tarafder,
Trade show exhibit design
We are living in exciting times. The concept of traditional marketing is being challenged every day. Fresh waves of ideas are consistently hitting the shores. The blogosphere is inundated with articles describing the fact that brand equity cannot be linked to actual firm equityor any other recognized financial metric. There is a huge uproar that in a world infused with social-media madness; "traditional marketing and sales not only doesn't work so well, it doesn't make sense." A lot of speculation rolls around the market place as to what is going to replace the old medium; new possibilities of peer influence-based, community-oriented marketing hold much greater promise for creating sustained growth through authentic customer relationships.”
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Topics:
Trade Show Exhibits,
Tradeshow booth design,
Art and Design,
Art of Presentation,
Art of Marketing,
Persuasion Marketing,
Trends in Booth Design,
Art of Enticement,
Sarmistha Tarafder,
Art of Creation,
Trendy Booth Design
Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment.
~ Guy Kawasaki
You trade show booth is your space that you use for sharing knowledge and inspiring conversation. It is a channel for enchantment. It is the space where your brand image is broadcasted. It prompts people to form perceptions about your company and your products. It is reflected in the angles of your product; it is embedded in the curves of your booth architecture, it is pronounced in the stylistic images, the texture of floor that you walk on and the uniqueness of the furniture that you use. The exhibit design is a powerful display of your brand psychology.
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Topics:
Trade Show Exhibits,
Tradeshow booth design,
Art and Design,
Art of Business,
Architecture,
Art of Presentation,
Art of Marketing,
Booth Design Lounge,
Architectural Display Signs,
applied geometry,
Sarmistha Tarafder,
Elegant design,
Angled Island Booth,
Island Booth Design,
Angular Booth Design,
Trendy Booth Design,
Tribe
Create a compelling environment. Unleash the memory capsule.
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Topics:
Trade Show Exhibits,
Trade Show Graphics,
Trade show booth,
Creative Exhibition Booth Design,
custom modular exhibits,
Booth Design Inspiration,
Architectural Display Signs,
Color inspiration,
Sarmistha Tarafder,
Art of Creation,
Creativity,
Design Principles,
Angled Island Booth,
Island Booth Design,
Island Exhibits,
Trade show exhibit design
Color is a channel for non-verbal communication. It communicates to us at a cellular level.
Zara Stender, chair holder with the Color Marketing Group (CMG) professes the power in color to influence moods, emotions, hunger, aggression—and buying decisions. “Color increases brand recognition by up to 80 percent, and it can be up to 85 percent of the reason people decide to buy,” as Stender mentioned in the Global Shop Conference 2012.
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Topics:
Graphic Design,
Trade Show Exhibits,
Trade Show Graphics,
Communication Arts,
Color,
Brand Colors,
Color inspiration,
Color Marketing Group (CMG),
Zara Stender,
DDI,
The Language of Color,
Sarmistha Tarafder,
Trade show exhibit design
Topics:
Trade Show Exhibits,
Trade Show Graphics,
Art and nature Inspiration,
Art and Design,
Art of Business,
Art of Presentation,
Art and Science of Lead Generation,
Sarmistha Tarafder,
Trade Show Marketing,
Art of Creation,
Free Seminars,
Tradeshow Booth Staffing,
Trade show ROI
