Updated 2022
Let's face it. It might be your brand but you no longer own it.
Brands today, are going through tectonic shifts. It is no longer defined by the constraints of the boardroom, all neatly packaged and rolled out as a fixed set of ideas. Sure, you might have a brand message. But that is not your market position. Your market position is what your customers feel about your brand. It is constantly being manipulated and motivated by the users of your brand. Your brand reality is challenged in every product, package, interaction, platform and architectural spaces. At every touch points you are now tasked to provide memorable moments that delights and deliberates. In his book, The Soft Edge, Rich Karlgaard, refers to the emotional connections as Taste. To achieve the right taste profile for your brand, Karlgaard says, “True taste kindles a products’ emotional touch points.”
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Topics:
Trade Show Exhibits,
Brand Marketing,
Exhibit Design,
Tradeshow booth design,
Trade show booth,
Brand Design,
Brand Exhibiting,
Brand Perception,
Sarmistha Tarafder,
Trade Show Marketing
REMEDY FOR A CULTURE SUFFERING FROM ADHD?
Given that an average American attention span in 2013 was around 8 seconds long; it is no wonder that Instagram is one of the fastest growing social media platforms with over 200 million users. (source: Techcruch) Of course, beautiful filters contribute to much of its' success, but, you can also create stunning images and videos and share it across other social channels with the click of your finger (well not really, they just market it that way).
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Topics:
Brand Marketing,
trade show marketing to Millenials,
Sarmistha Tarafder,
Trade Show Marketing,
instagram
seduction IS THE ONLY ART THAT STOOD THE TEST OF TIME
LET's face IT — WE ALL LOVE TO BE SEDUCED
Some of us are implicit about it and others are a tad bit explicit about it. We all long for this sense of restlessness that drives us to do deeds that are socially not quite the norm and culturally not quite acceptable. Here is what the master seducer have to say about seduction.
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Topics:
Design Inspiration,
Design Tips,
Graphic Design,
Pop up displays,
Creative Exhibition Booth Design,
Art and Design,
Art of Business,
Exhibition Booth Design,
Booth Design trends 2011,
Portable Display Booths,
Leonardo da vinci,
Mathew May,
Sfumto,
Appli iphone,
Sarmistha Tarafder,
Trade Show Marketing
LOVE IS THE SOURCE OF THE FUTURE.
Love is . . . The fury of the storm, The calm in the rainbow.
LOVE IS THE SOURCE OF PASSION.
LOVE IS THE SOURCE OF REALITY.
LOVE IS THE SOURCE OF UNITY.
LOVE IS THE SOURCE OF SUCCESS. ― Susan Polis Schutz
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Topics:
Graphic Design,
Art and nature Inspiration,
Art of Business,
Trade Fair Design,
Art of Presentation,
Brand Exhibiting,
Art of Marketing,
Booth Design Inspiration,
Architectural Display Signs,
trade show booths,
Art and Science of Lead Generation,
Exhibition Booth Design,
geometric design,
Color inspiration,
Art of Thinnking,
Trade show Booth ideas,
Trade Show Booth Design,
Trends in Booth Design,
Sarmistha Tarafder,
Trade Show Marketing,
Art of Creation,
trade show exhibiting,
Trade Show Displays,
Brand,
Art of Ancient Wisdom,
Characteristics of Famous Brands,
trade show exhibit graphics
Remember, about 10 years ago all the rave about RAZR phones. Motorola was determined to be the "King of the Thin." For a while it did. It rode the crest of the RAZR wave, often slashing prices and narrowing margins to keep the device flying off shelves. And, it bitterly paid for it. "We didn't look at what's going to disrupt [the RAZR] ... someone else was. We didn't invest in disrupting our own leadership." (Yes, 10 years is an eternity. And, Motorola exists as a tiny residue in our distant memory.)
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Topics:
Brand Marketing,
Trade Show Marketing,
Trade Show,
event marketing
Updated October 2016
Initially, I started this as one article. But, shortly, I realized the magnitude of the subject line. It wants to be a TRILOG - (not a word from the Webster dictionary, of course.) I am breaking it up in 3 parts and this is the first part of the newly coined word Trilog. Let me know what your feelings are about this word. I am kind of liking it.
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Topics:
Graphic Design,
Brand Marketing,
Open Booth Design,
Trade Show Marketing,
Technology,
Brand,
Branding,
Trade Show,
Healthcare,
Disruption
As we are going through radical changes and the respect for traditional voices of authority are dwindling, so is our faith in brands are experiencing colossal erosion. Of course, this is backed by some hard data from Havas Media that conducted a series of international surveys, in which 134,000 consumers in 23 countries were asked what they thought of 700 brands. Get this, a majority of those taking part in the survey did not care if 73% of those brands simply disappeared overnight. In Europe and America, the number hikes up to 92%. In Asia and Latin America as the the crave for consumerism grows so does the bond for brands. Though, brand lustre still pulls some weight in this region, Havas study shows people are nonetheless skeptical.
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Topics:
Trade Fair Design,
Trade Show Booth Design,
The Value of Tradeshows,
Sarmistha Tarafder,
Trade Show Marketing,
Brand
"Winner Winner! The 2013 Event Design Awards winners have been announced. The EDA’s recognize the best of the best among this industry’s change agents, and the award-winning projects reflect how the world’s best creative studios are reinventing experience design across all categories."
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Topics:
Trade show budgeting,
Sarmistha Tarafder,
Trade Show Marketing,
trade show exhibiting,
Trade Show Displays
