We live in an Age of Knowledge. The competitive edge lies no longer only in gaining new sales lead or finding new partners and alliances.
Competitive Intelligence: The Case for Trade Shows
Posted by sarmistha tarafder on Sep 12, 2011 10:24:00 PM
We live in an Age of Knowledge. The competitive edge lies no longer only in gaining new sales lead or finding new partners and alliances.
Topics: Trade Show Graphics, Social Media, Tradeshow booth design, Tradeshow Sustainability, 2011 Tradeshow Trends, 21st century, Competitive Intelligence, Trade Show News, Sarmistha Tarafder, Trade Show Marketing
Trade Show Booth Design: Ecstasy in Environments!
Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM
As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.
Topics: Design Inspiration, Bay Area Trade show display, Trade Show Graphics, Tradeshow booth design, Trade show booth, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Trade Fair Design, Brand Design, Brand Potential, Trade shows, Booth Design trends 2011, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Tradeshow News, Trade show booth staffing, Custom Modular Tradeshow exhibit, Trade Show News, Sarmistha Tarafder, trade show exhibiting, Design Principles, Brand Power, Brand