Brand Design, Brand Marketing and Brand Psychology

Skip the Exhibit Design. Just Show Up at CES 2016!

Posted by sarmistha tarafder on Jan 20, 2015 3:45:00 PM

Las Vegas is many things to many people. For some, it is a desert mirage defining human prowess while defying nature, for others, it is an "uninhabitable city of complete uninhibition",  and for the few some, "Vegas means comedy, tragedy, happiness and sadness all at the same time."

Whatever it may be, nothing speaks of the fun and folly of Vegas, as does one tag line: 'What Happens Here, Stays Here.' It is the most quoted, most talked about and most recognized ad campaign that made Vegas the destination city for the guiltless freedom to be anyone, do anything and feel anything. 

Perhaps, that is the reason why CES has been historically very successful in Vegas. It gave the so called geeks and techies a reason to enjoy the fresh breeze of freedom with out the agony of accountability. Having said that, today, with the tempest of technology and digital media, CES is the place to be for companies of all shapes and sizes. It is the happening place... To do new things, to learn new things, to forge new partnership with new alliances. 

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Topics: Brand Marketing, Brand Design, Brand Exhibiting, Trade shows, Sarmistha Tarafder

Multisensory Brand Exhibiting: Raise Response, Register Retention

Posted by sarmistha tarafder on Apr 24, 2013 12:20:00 PM

Ask yourself this question: What has been your best-ever brand experience?

Maybe it was staying at the Belagio Hotel - the multi-colored, multi-shaped large hand-blown glass flower ceiling in their signature lobby, or perhaps owning your first iPad - the thrill of opening the package and the anticipation of accessing world wisdom in the palm of your hands. Or simply a vivid memory of opening a cold Coke on a hot day - the ultimate satisfaction of quenching your primal thirst!

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Topics: Exhibit Design, Tradeshow booth design, trade show booths, Multisensory Brand Exhibiting, Trade shows, modular exhibits, Sarmistha Tarafder

Economics of Existence: Evolved Elegance

Posted by sarmistha tarafder on Aug 15, 2011 3:30:00 PM

"Elegance is not a dispensable luxury but a factor that decides between success and failure."  Edsger Dijkstra
Through out his scientific career, Dijkstra, the sage of software programming, insisted on simplicity and elegance in computing and mathematics. His Shortest Path Algorithm formulated in 1956-57 is used in services like MapQuest that finds the shortest way to drive between two points on the map. In a techno-mobile world of today, it is also used to solve problems like network routing, where the goal is to find the shortest path for data packets to take through a switching network. Shortest Path Algorithm is also used in more general search algorithms for a variety of possibilities ranging from automated circuit layout to speech recognition. This multifaceted application demonstrates his hallmark of "simplicity being a prerequisite for reliability." Edsger Dijkstra might be the modern day computer sage, emphasizing elegance but point be noted that evolution always favors elegance. In other words evolution is driven by the Law of Least Effort. It advocates that life and well designed machines will naturally choose the path of least resistance or "effort". Ancient Vedas speaks about this principle as the principle of economy of effort or "do less and accomplish more". It is this principle that has been the driving force behind our evolution. From hunter-gatherer, to agricultural, to industrial, post-industrial and now our evolution into Knowledge Age is a story of the Law of Least Effort. It is a story of Evolved Elegance.

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Topics: Graphic Design, Tradeshow booth design, Art of Business, Brand Design, Trade shows, Edsger Dijkstra, Nico Stehr, Michael Margolis, Sarmistha Tarafder, Art of Creation, 2011 Tradeshow Trend, Brand, Art of Leadership

Trade Show Booth Design: Ecstasy in Environments!

Posted by sarmistha tarafder on Aug 8, 2011 4:38:00 PM

As RSS feeds, blogging, social search, social bookmarking, social networks and micro platforms gain more prominence we often tend to question the more traditional aspects of marketing. Trade shows in particular may seem to be the hallmark of previous generations' marketing strategies. However, recent studies confirm that physical events, like trade shows and conferences continue to be a dominant phase in the business-to-business product sourcing and buying processes.

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Graphics, Tradeshow booth design, Trade show booth, contemporary space design, Cool tade show booth ideas, Creative Exhibition Booth Design, Trade Fair Design, Brand Design, Brand Potential, Trade shows, Booth Design trends 2011, Trade show lounge, Trade show convention, Trade Show Exhibit, Creative Marketing, Tradeshow News, Trade show booth staffing, Custom Modular Tradeshow exhibit, Trade Show News, Sarmistha Tarafder, trade show exhibiting, Design Principles, Brand Power, Brand

The Lure of Going Social: Charting the Curls and Crystals of Marketing

Posted by sarmistha tarafder on Jul 21, 2011 6:28:00 PM

“Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.” Matt Dickman,

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Topics: Trade Show Graphics, Social Media, Tradeshow booth design, Trade shows, Sarmistha Tarafder, Trade Show Marketing, Visual merchandising, Matt Dickman, Dave Clarke, Social Media and Trade shows



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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!