DON'T JUST THROW COUPLE OF FANCY CHAIRS AND A TABLE AND BE DONE WITH IT. DESIGN YOUR SPACE FOR CONVERSATION THAT SPARKS BRAND THINKING.
Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Retractable Banner Stands, Pop up displays, Exhibit Design, Tradeshow booth design, Trade show booth, Exhibit Rental, Hanging Display Banners, Booth Flooring, Trade show lounge, Trade show convention, Portable Display Booths, Sarmistha Tarafder, Lounge settings, Island Exhibits
With search engines, media portals and social networking sites cluttered with dozens of links and banners ads and magazines scattered with inserts and advertorials, how do we break through the clutter to grab the attention of consumers? Increasingly, the long lost science of tracking eye movements is coming back in vogue as markets figure out how to make eye contact with their target customers.
Topics: Exhibit Design, Design Inspiration, Design Tips, Sarmistha Tarafder, Tradeshow booth design, Graphic Design, Trade show convention, Trade Show Graphics, Trade Show Exhibit, Golden Proportion, 2011 Tradeshow Trends, Custom Modular Tradeshow exhibit, Eye contact, E pattern, F pattern, Road to Success
Updated October 2016
“If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.”
― Henry David Thoreau,
Maybe it was staying at the Belagio Hotel - the multi-colored, multi-shaped large hand-blown glass flower ceiling in their signature lobby, or perhaps owning your first iPad - the thrill of opening the package and the anticipation of accessing world wisdom in the palm of your hands. Or simply a vivid memory of opening a cold Coke on a hot day - the ultimate satisfaction of quenching your primal thirst!
We are living in exciting times. The concept of traditional marketing is being challenged every day. Fresh waves of ideas are consistently hitting the shores. The blogosphere is inundated with articles describing the fact that brand equity cannot be linked to actual firm equityor any other recognized financial metric. There is a huge uproar that in a world infused with social-media madness; "traditional marketing and sales not only doesn't work so well, it doesn't make sense." A lot of speculation rolls around the market place as to what is going to replace the old medium; new possibilities of peer influence-based, community-oriented marketing hold much greater promise for creating sustained growth through authentic customer relationships.”
Topics: Trade Show Exhibits, Tradeshow booth design, Art and Design, Art of Presentation, Art of Marketing, Persuasion Marketing, Trends in Booth Design, Art of Enticement, Sarmistha Tarafder, Art of Creation, Trendy Booth Design
Topics: Sarmistha Tarafder, Tradeshow booth design, Graphic Design, Hanging Structure, Trade Show Marketing, Hanging Sign, Trade show Trends, Skyline Bay Area, Trency Booth Desgign, Trends in Booth Design, John Sterling, pre-show promotions
Topics: Sarmistha Tarafder, Tradeshow booth design, Elegant design, applied geometry, Architecture, Art and Design, 2011 Tradeshow Trend, Trade show exhibit design, Exhibition Booth Design, Trade show design 2012, Social Marketing, Trade show lounge, Trends in Booth Design, Trade Show Booth Design, Trendy Booth Design, Social Media in Tradeshow booth design, Trade Show Rigging, Trade show marketers
You trade show booth is your space that you use for sharing knowledge and inspiring conversation. It is a channel for enchantment. It is the space where your brand image is broadcasted. It prompts people to form perceptions about your company and your products. It is reflected in the angles of your product; it is embedded in the curves of your booth architecture, it is pronounced in the stylistic images, the texture of floor that you walk on and the uniqueness of the furniture that you use. The exhibit design is a powerful display of your brand psychology.
Topics: Sarmistha Tarafder, Tradeshow booth design, Trade Show Exhibits, Elegant design, applied geometry, Architecture, Art and Design, Art of Business, Art of Presentation, Angled Island Booth, Island Booth Design, Art of Marketing, Booth Design Lounge, Architectural Display Signs, Angular Booth Design, Trendy Booth Design, Tribe
Derived from the Sanskrit word Dhyana, Zen found its way to Japan via China in the form of motionless meditation. The word Zen paints a picture of peace, serenity, waterfall and rounded stones. It has become a part of our every day lexicon, yet we hardly practice what it exhorts. Be here and now. Turn off the filters. Dissolve all preconceptions. Perceive directly. "Dissolve into the eternal now, and realize that the Universe itself peers out through your eyes, hears through your ears, and breaths each breath." Experiencing each moment as it is. According to Chinese Ch’an and Zen, understanding comes only by ignoring the intellect and heeding the instincts, the intuition. True perception comes from vast emptiness.
Whatever the philosophical construct of Zen may be, we all seem to have a visual concept of what Zen is. We talk about Zen like design, we muse on the elegance in the absence of abundance and of course the Zen Master of Subtraction: Steve Jobs is still very alive in our mass psyche. One of Jobs’ great strengths was knowing how to focus. “Deciding what not to do is as important as deciding what to do,” he said. “That’s true for companies, and it’s true for products.”
In his book, The Laws of Subtraction (that will be available on October), Matthew May states 6 simple rules for winning in the age of excess, very much in keeping with the 5 principles of Zen Design Simplicity:
Topics: Sarmistha Tarafder, Tradeshow booth design, Architecture, Art and nature Inspiration, Cool tade show booth ideas, Mathew May, Art and Design, Art of Business, Art of Creation, Art of Ancient Wisdom, Art of Presentation, Custom Modular Trade show Booth, Art of Marketing, Architectural Display Signs, Angular Booth Design, Outrageous Exhibit Booth Design, Principles of Zen Design, Minimalistic Design, Trends in Booth Design