[And] I have learnt from people's stories, been inspired by their hope, and been strengthened by their coming together.”
― Sharad Vivek Sagar
UPDATED AUGUST 2017
When people come together, great things start happening. For starters, they shun the logic that had worked yesterday, but is obsolete today. They work as one organism — one mind and one soul for one mission, and thus they make something happen that is far grander than themselves.
It is your people who lends color, texture and poetry to your brand. It is your people who brings forth innovation and sees to the health, and the ultimate survival of your brand.
Since we live in an age of innovation, your job as a leader is to prepare your company for the kind of "work that does not yet exist and cannot yet be clearly defined."
HOW do you go about doing that?
For starters, you are sitting on the perch. You should be able to forecast by the soft trends and strategize by the hard trends.
Having said that, in this article, we do not talk about trends but we draw inspiration from 5 books that can help change the pattern of your brand and get you situated for the long haul.
Check it out and see if it does anything for you.