Brand Design, Brand Marketing and Brand Psychology

Brand Engagement: The Kinetics of KISS

Posted by sarmistha tarafder on Jul 24, 2012 12:59:00 PM

Brand Loyalty is Vanishing or Is It?

Today's web-savvy consumers are savvy deal finders. They are quick to seize on the brand or the store that offers the best deal. Hence, in an effort to increase the essence of brands; companies are on a massive crusade to bombard clients and prospects with constant messages and tooling techniques. The hope here is to reign in the distracted and disloyal customer. Unfortunately, the blitz of this downpour of marketing messages isn't empowering. It is overwhelming. "Rather than pulling customers into the fold, marketers are pushing them away with relentless and ill-conceived efforts to engage."

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Topics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Sarmistha Tarafder, Visual merchandising, Brand Power, Brand virtue

The Lure of Going Social: Charting the Curls and Crystals of Marketing

Posted by sarmistha tarafder on Jul 21, 2011 6:28:00 PM


“Social media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It’s a high-power engine on the larger marketing ship.” Matt Dickman, technomarketer.typepad.com

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Topics: Trade Show Graphics, Social Media, Tradeshow booth design, Trade shows, Sarmistha Tarafder, Trade Show Marketing, Visual merchandising, Matt Dickman, Dave Clarke, Social Media and Trade shows

Trade Booth Design Trends: A Walk in the Bizarre

Posted by sarmistha tarafder on Dec 11, 2010 3:00:00 PM


The term bi•zarre |biˈzär| means odd, eccentric and strikingly out of the ordinary. The bizzare is the construct of our creative, nonconformist right brain. It is absolutely absurd, crazy, nonsensical, preposterous. It is unreal. It is wild. It is fanciful. It is the bizzare that creates movements and sets trends. An example is The Dada (movement or more of a non-movement) that began in Zurich in reponse to the insane killings of World War I. The movement was spearheaded by people walking in the bizzare.  Artists, poets, writers, intellectuals all concerted their efforts on anti-war politics by denouncing the prevailing standards in art through anti-art cultural works. Their purpose was to taunt what they considered to be the nonsensical nationalism, rationalism, materialism and any other -ism which they felt had contributed to a senseless war. An example of the outrageous Dada art is the painting of Mona Lisa with a mustache by Marcel Duchamp.

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Topics: Design Inspiration, Bay Area Trade show display, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Tradeshow booth design, Exhibit Rental, Art and nature Inspiration, Hanging Display Banners, Architecture, Innovation Design, Brand Design, Trade Show Exhibit, bizarre design, Usage of textures, Surrealism, avant-garde, downtown music, Nouveau réalisme, pop art, Fluxus, punk rock. Douglas Adams, bizarre universe, Dada movement, Sarmistha Tarafder, Industrial design, Visual merchandising, Elegant design, Lounge settings

PURPOSEFUL DESIGN: Deliberation of December

Posted by sarmistha tarafder on Dec 3, 2010 3:12:00 PM

 

In Latin, December means the tenth month. History dictates that in 700 BC, the Roman King Numa Pompilius moved the beginning of the year from March and added January and February.

From here on, the nameless dark stretch contributed to the 12 month Gregorian calendar as we now know it.

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Topics: Design Inspiration, Design Tips, Bay Area Trade show display, Graphic Design, Trade Show Exhibits, Trade Show Graphics, Pop up displays, Exhibit Design, Art and nature Inspiration, Hanging Display Banners, Architecture, Innovation Design, applied geometry, Inellectual Elegance, Interrelationships of Forms, Intellectual design, Trade show lounge, Principles of Design, Ratios, Proportions, Sustaining Innovations, color white, contemporar space design, Usage of textures, Sarmistha Tarafder, Industrial design, Regulating lines, Visual merchandising, Elegant design, Pendant Lights, Lounge settings, Island Exhibits

Trade show exhibit: Passion for Forms

Posted by sarmistha tarafder on Oct 1, 2010 2:00:00 AM

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Topics: Design Inspiration, Tradeshow booth design, Trade show booth, Trade Show Exhibit, Geometry, geometric design, flower of life, Product Design, Vogue Furniture, Sarmistha Tarafder, Visual merchandising, Elegant design, Pendant Lights

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Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!