Brand Design, Brand Marketing and Brand Psychology


Posted by sarmistha tarafder on Sep 2, 2021 2:37:47 PM


The avant-garde movement in art and literature of the early 20th-century that sought to release the creative potential of the sub-conscious mind, for example by the irrational juxtaposition of images is often termed as surrealism.

In the words of Salvador Dali, Surréalism is said to be the symbolic language of the subconscious; truly a universal language, it doesn’t depend on education, culture or intelligence. 

Surréalism means cleansing your mind of what you have seen and be on the look out of "what has never been."


Read More

Topics: Graphic Design, Trade Show Graphics, Trade show booth, Inspiration, Surrealism, Muse, Sarmistha Tarafder, Ideas at work, S Portable Display Booths


Posted by sarmistha tarafder on Apr 27, 2020 9:43:18 AM



In a culture of visual and technological mobocracy, we have forgotten the power of words. Sad isn't it?

Yet, the greatest of the great were always aware of the strength of the words. And they harnessed it with superior charm and considerable acumen.

Most of us would agree that, Nelson Mandela is an icon of freedom and a powerhouse of forgiveness and statesmanship. However, did you know that during his prison days it was unlawful even to quote him (for the fear of massive uprising). And, here is why?

Read More

Topics: Brand Perception, Idea Brands, Sarmistha Tarafder, Branding, Value Brand, emotional intelligence, digitalmarketing

Creativity Demystified! STARE AT THE FACE OF FEAR

Posted by sarmistha tarafder on Apr 7, 2020 1:22:53 PM

The Theory of Creativity  _ Duncan Wardle _ TEDxAUK



“Fears are educated into us, and can, if we wish, be educated out.”

We are thinking about the life that we just left behind, and have entered a space that is isolating, unknown and frightening! For a change, we have to live with ourselves with the 'digital only' interaction. For a change, we have to give up the idea of being rampant consumers and start living with bare essentials. For a change, we have to power and polish our minds to focus on our next creation!


“Don't just be a consumer, be a creator. Somewhere inside you is a masterpiece waiting to be exposed.”

Read More

Topics: Art and nature Inspiration, Art and Design, Art of Presentation, Mozart, Creativity Desmystified, Sarmistha Tarafder, Art of Creation, Art of Thinking, Art of Ancient Wisdom

Exhibit Design Challenge: How Unique is your Brand?

Posted by sarmistha tarafder on Feb 11, 2020 5:30:25 PM



Marketing is all about making a meaningful differentiation.

You simply have to look, feel and be different. Being different gets you noticed. And, “If you don’t get noticed, you don’t have anything."



You just have to get noticed. The challenge is how?

We live in a world of information overload. “Every two days we create as much information as we did from the dawn of civilization up until 2003,” according to former Google CEO, Eric Schmidt. Today, we are fortunate to have have way more than trillion web pages of information at our fingertips. The unfortunate part is, as humans our brains can consume only so much information at any given time. Given this digital scape that we preside over, it is quite challenging for a brand to strike out as unique. Thus, brands are latching on to emotional marketing. Talk to the intellect, you will perhaps get them to pay attention. But, talk to the heart you will get them to take action.

Easier said than done: many companies are struggling to become truly customer-centric and thus failing to fully leverage the potential of their brand and deliver on brand equity.

However, if you are exhibiting at trade shows your chances of striking out as a unique brand player and create a meaningful difference suddenly got a whole lot bigger and better.


Read More

Topics: Brand Marketing, Trade Fair Design, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Brand Colors, Trade show Booth ideas, Trade Show Booth Design, The Value of Tradeshows, Sarmistha Tarafder, Brand Power, Brand virtue


Posted by sarmistha tarafder on Dec 13, 2019 11:18:13 AM




Look everywhere and anywhere around you. There is no escaping it.

Once that which was on the periphery has now engulfed us. It has invaded our minds, our lives, our passion and our profession. Every single thing that we care about in our life has been touched by high science, that went through a process of intense purification, only to leave us with an uniquely simplified version of its original form.


Read More

Topics: Graphic Design, Brand Marketing, Daniel Pink, Sarmistha Tarafder, Creativity, Technology, Brand, art of smart, Alvin Toffler

What Drives Customer Decisions? Growing human traits in your brand DNA is one of them

Posted by sarmistha tarafder on Oct 17, 2019 11:51:59 AM




Every day, we are bombarded by numberless brand impressions.

Advertisements, news reports, white papers, videos, amusing presentations, philosophical abstracts: you name it they are all there. Now, compound that with conversations with family, friends, and product experiences. You get the picture.

But, unless we are actively shopping, much of that exposure appears wasted.

Or, does it?

Read More

Topics: Trade Show Graphics, Trade Show Exhibit, Sarmistha Tarafder, trade show exhibiting, Trade Show Displays, Trade show exhibit design, platform economy, tradeshows are nerve centers of platform economy

Brand Exhibiting: Anchored in Anthropomorphism

Posted by sarmistha tarafder on Sep 18, 2019 5:56:17 PM



Let's face it. It might be your brand but you no longer own it.


Brands today, are going through tectonic shifts. It is no longer defined by the constraints of the boardroom, all neatly packaged and rolled out as a fixed set of ideas. Sure, you might have a brand message. But that is not your market position. Your market position is what your customers feel about your brand. It is constantly being manipulated and motivated by the users of your brand. Your brand reality is challenged in every product, package, interaction, platform and architectural spaces. At every touch points you are now tasked to provide memorable moments that delights and deliberates. In his book, The Soft Edge, Rich Karlgaard, refers to the emotional connections as Taste. To achieve the right taste profile for your brand, Karlgaard says, “True taste kindles a products’ emotional touch points.”


Read More

Topics: Trade Show Exhibits, Brand Marketing, Exhibit Design, Tradeshow booth design, Trade show booth, Brand Design, Brand Exhibiting, Brand Perception, Sarmistha Tarafder, Trade Show Marketing

4 Power Body Languages To Ensure Success At Trade Show Exhibiting

Posted by sarmistha tarafder on Jun 11, 2019 6:57:52 PM


Average trade show exhibitors present themselves in an average way. You, [if you are reading this article], do not want to be average. You want to be phenomenal. You want people to remember YOU! That means, you consciously participate in the Think–Feel–Do Loop


Read More

Topics: Art of Business, Art of Marketing, Booth Staffing, Booth Staffers, employee motivation, Sarmistha Tarafder, Body Language


Posted by sarmistha tarafder on May 22, 2019 5:19:21 PM




With more than 250,000 new products launched globally each year, chances are you are likely to fail in this grand endeavour, if you do not chalk out a path that is going to lead you to success. Lynn Dornblaser, an analyst at market research firm Mintel who tracks new products, says that 85% to 95% of new product launches usually go bust.

But, that does not mean yours have to... if it is done right.

Read More

Topics: Brand Exhibiting, Booth Display Design, Communication Arts, Product Design, Sarmistha Tarafder, how to use trade shows for product launch

THE Verve of Value. Why you ought to be a value brand?

Posted by sarmistha tarafder on May 15, 2019 2:43:51 PM


"Whatever is common is despised. Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic."

Apparently being bombarded by brand clutter is not something new. The above excerpt is part of the essay written by Samuel Johnson published on January 20, 1759, for his magazine The Idler. Moving closer to our times, in 1988, NY Times reported that a typical consumer is deluged by 5000 brand messages a day which amounts to 2 million a year.

Read More

Topics: Brand Marketing, Brand Design, Brand Potential, Brand Exhibiting, Brand Perception, Brand Colors, Sarmistha Tarafder, Brand Power, Brand virtue, Value Brand



Create Lovable Brands

Multisensory Branding

idea book

Latest Posts

Follow Me

About the Author:

Sarmistha Tarafder is the co-creator of brands in 3 D spaces. Always, in pursuit of essence and enchantment, mind and mystery, myth and matter!