When you are 'high' on technology, (which, most of us are), you forget to talk to real people, with their unpredictable quirky ways.
STIMULATING Conversation IS THE COMPLETE CONTRAST OF SILENT STIMULATION THAT ONE DERIVES FROM TECHNOLOGY.
FEELS like 'hard work,' — with many invitations, impregnated with treacherous, imperfect NUANCES — OFTEN, THE CREEPING ANXIETY OF loss of control, SPATTERED with UTTER boredom.
Yet, trade shows and events are about making talk happen —
That is the reason why you are spending bunch lead of money and that is exactly the reason why your attendees are coming to visit you.
ESTABLISH MORE ROI BY 'LIVING MOMENTS OF MORE'.
You see, in person, we have access to the messages carried in the face, the voice, and the body. You listen intently to another person and expect that he or she is listening to you; where a discussion can go off on a tangent and circle back; where something unexpected can be discovered about a person or an idea. Online, we settle for simpler fare: We feel our power, because, we get our efficiency and our chance to edit, and we get the luxury to ponder on the questions that a return email can answer.