When it comes to vendor events, your company only has a small window of time to bring in potential customers and wow them. The staffers at your booth are your first line at these events, therefore success is dependent on their behavior during the event. Even the most carefully chosen booth staffers can end up hurting your event, and then, it’s time to say goodbye.
Lateness Or Failing To Show Up
The reasoning is simple: if your booth staffers don’t show up, you have a few products on a table and nothing else. The key to success in a vendor event is the interaction and lead generation from the visitors to your booth, and without a staffer, that can’t happen. Beyond the initial worry that you’ll miss valuable interaction with potential customers if no one is staffing your booth, lateness or a failure to show up may indicate a fundamental problem with your booth staffer. Chronic lateness could be a sign of underlying social anxiety or lack of confidence. Individuals staffing your booth should be confident and outgoing, as well as punctual.