"Hospitality is not to change people, but to offer them space where change can take place. It is not to bring men and women over to our side, but to offer freedom not disturbed by dividing lines.”
A consistent concern for marketers is how to increase the amount of qualified leads at events and trade shows. If you are a B2B marketer, you simply do not want a pile of dead-end leads — you want qualified information that your sales force can make something out of it.Read More
THAT'S RIGHT. PUT A HALT TO FREEBIES. MAKE EVERYONE EARN SOMETHING. THAT WAY THEY WILL REMEMBER THE PAIN AND THE THRILL OF THE EXERCISE.
Time after time, we’ve witnessed potential leads scurry from booth to booth in a quest to collect every possible freebie at the trade show or event, all without stopping to experience the company’s message.
So what can you do to stop them in their tracks, create a constant flow of leads, and deliver your company’s message?Read More
You may have eye-catching booth, quality products & services, preppy presentations and promotions, BUT, if you have the “wrong” booth staffers, your brand marketing will end up in a massive wreck and there is no poetry in that.
If the booth size is a given, which it normally is, then you will need one staffer for each 50 square feet of unoccupied space. Occupied by what, you are asking? By your display, product demonstrations and equipment.
If I were to describe to you the thrill of driving a race car on a track at speeds incomprehensible to the common driver, you would hear “words.”
You might get a partial glint in your eye as you try to imagine the physiological strain, mental challenge or fear. This is where experiential marketing comes into play.Read More
Staffing for Trade Shows and Events has changed. More of the same will not do anymore.
Before “Big Data” and the proliferation of electronic marketing it was sales people who reigned supreme at the show. Their personality and ability to connect with people were key tools for getting more people into the booth. Crowd gatherers were big too as it was all about getting people who you did not know to come into the booth and learn all about your company. While salespeople can still be great staffers and people skills are always great, the landscape of trade shows has changed and with that the type of skills needed to staff the booth.Read More
By Mike Thimmesch
He did what? She said what? And in our trade show booth? Really!
You may be surprised at the Booth Staffers Behaving Badly that goes on at trade shows. Or, maybe not, since you’ve had to endure it yourself; staffers so bad they were actually dragging down your corporate image, losing more business than they brought in.
Unfortunately, there always have been, and always will be staffers who behave badly. Here’s a rogue’s gallery of unprofessional perpetrators:Read More
When you ask the average booth staffer about trade shows, their first thing that comes to mind is long hours, sore feet, some fun, and work piling up back in the office. This may be true, but needless to say we do shows for the benefits that we receive by way of lead counts and exposure in the market place. Below are the 10 different ways that can help unlock the mystery of lead count.Read More